/PRCWT/Beijing, December 05, 2023 - This winter, Beijing, the "city of the Olympic Games", once again ushered in a wonderful snow and ice feast. From November 30 to December 2, the 2023-2024 International Snow Federation Snowboard and Freestyle Ski Big Jump World Cup kicked off at the Shougang Ski Big Jump "Snow Flying". China Mobile, as the "5G Snow and Ice Snow Partner of the 2023-2024 ISF Snowboard and Freestyle Ski Big Jump World Cup", continues to play the advantage of "technology + content" to help China's snow and ice sports and contribute to the construction of a sports power.
The Snowboard and Freestyle Grand Jump World Cup is an international Class A event organized by the International Snow Federation, and the points scored in the event will count towards the competitors' world ranking. It was also the first world-class international ice and snow event held in China after the Beijing Winter Olympics, attracting 166 athletes from 24 countries and regions. In the end, China's Su Yiming won the men's big snowboard jump with a total score of 184.50. The women's Big snowboard jump was won by Anna Gasser of Austria, while the men's and women's freestyle jumps were won by Alexander Hall of the United States and Mathilde Gremaud of Switzerland, respectively.
Migu Video, as the "chief media partner" of the event, will live broadcast the freestyle ski Big Jump qualification competition and snowboard Big Jump qualification competition on November 30 and December 1, and the finals of the two events on December 2. China Mobile Video RBT in Migu music APP, Migu music video RBT mini program set up a special area for the event, the audience and users can set the wonderful short video of the event as their own video RBT, so that every call can help burn the dream ice.
It is worth mentioning that China Mobile's support for ice and snow sports has been in full swing. In March 2020, China Mobile's Migu company established a strategic partnership with the Winter Sports Management Center of the General Administration of Sport of China to actively promote the snow and ice industry into the new era of 5G. During the Beijing Winter Olympics, China Mobile deeply implemented the work of communication and network security, and handed over a successful answer for the Beijing Winter Olympics, which strongly demonstrated the responsibility of central enterprises in inheriting the "red communication" gene.
As the official broadcaster of the 2022 Beijing Winter Olympics, China Mobile has created the ice and snow meta-universe, forming a "parallel space-time" Beijing Winter Olympics that integrates reality and virtual, and has received 34 billion content views and 71.1 billion heat across the network. The "China Mobile 5G Ice and Snow Team" composed of Gu Ailing, Xu Mengtao, Ren Ziwei, Sui Wenjing/Han Cong, has achieved a total of 6 gold and 2 silver achievements; Through technological innovations such as 8K UHD live broadcasting and HDR Vivid, China Mobile has brought immersive watching experience to the majority of users. Wang Meng's "My eyes are the ruler" and other golden sentences burst out of the circle, but also let the ice and snow sports into the public, consolidating and expanding the "drive 300 million people to participate in ice and snow sports" results.
Now, the 2023-2024 ISF Snowboard and Freestyle Ski Grand Jump World Cup has once again attracted the attention of the world. As the 5G ice and snow partner of the event, China Mobile promotes the digital intelligence upgrade of ice and snow sports through "technology + content", provides a full range of communication and information support for the event, and presents an ice and snow feast for the vast audience on Migu video and video RBT, helps ice and snow sports and ice and snow culture enter thousands of households, and enables sports in China. Contribute to the cause of ice and snow in China.
