/PRCWT/Beijing, October 19, 2023 - After this year's Spring Festival is a watershed for the snack industry, the gears of the industry's prosperity turn, and now a large number of colorful snack shops have emerged, whether in rural alleys or urban business districts. Traditional merchants oversold 2 pieces of mineral water, in the snack store only 1 piece 2 can be obtained, not 100 yuan can buy a large bag of snacks, with the gradual "fourth meal" of casual snacks, snack store is becoming the "new favorite" of foodies, in the sinking market kicked up a hot wind.
As of October 2023, the number of Zhao Yiming snack stores nationwide exceeded 2,300, covering 120+ cities across the country. Every opening is full of popularity, store sales break through the industry's new high, what is the magic of this brand?
Create a phenomenon level affordable brand to do offline "Pinduoduo"
It is understood that Zhao Yiming snacks in the sale of products covering nuts roasted goods, cooked food specialties, dried preserves, biscuits and pastries and other eight high-frequency categories, with more than 2,000 affordable snacks, keep 100+ new products updated every month. Through precise selection and strict screening, we provide consumers with a variety of delicious snacks, which not only meet the taste needs of consumers, but also establish a good reputation in the sinking market.
In China, the development of snack vending stores is mainly concentrated in the southern region, while in the northern market, traditional offline channels such as supermarkets and convenience stores still occupy a dominant position. Zhao Yiming snacks started in Jiangxi market in East China, and has gradually expanded to the whole country, and is committed to providing consumers with more high-quality and rich snack choices.
Zhao Yiming snacks has always been committed to becoming a cheap snack shop around consumers, providing high-quality and inexpensive products, so that consumers can easily enjoy the fun of snacks. So that more consumers can buy high-quality snacks at affordable prices.
At the same time, Zhao Yiming snacks by industry accumulation, integration of high-quality supply chain resources, and direct cooperation with upstream manufacturers, to ensure product quality under the premise of providing consumers with inexpensive products, to achieve consumers, manufacturers, companies win-win-win.
Capture the minds of mass consumers online and offline
From the perspective of products, consumers' dietary needs are gradually developing in the direction of safety, diversity and high frequency. Zhao Yiming snacks always regards food safety as the lifeline of the enterprise, and resolutely implements the business philosophy of "food safety is greater than everything, not into my mouth, not into my store". In terms of ensuring food quality, Zhao Yiming snacks not only has a very high standard for the food itself, but also is extremely rigorous in the source selection. In order to ensure the quality of suppliers, Zhao Yiming Snacks has established a strict selection process and scoring system. From the source, we refuse to "fish in troubled waters" of cottage brand small factory food into the store, and use action to fulfill every commitment to customers.
Zhao Yiming snacks in the focus on product quality at the same time, but also pay attention to the expansion of the product matrix, "like big-name products Oreo cookies, we will sell a lot of flavors; Like Want Want snow cake, the peer was not sold before, but we have been selling."
Zhao Yiming Snacks firmly believes that only by implementing the commitment to every customer with action can we win the trust and reputation of consumers, which is also the brand's persistence and belief.
From the perspective of experience, more optimized scenes and more convenient services have become the focus of the future.
With the continuous integration of online and offline, Zhao Yiming snacks is enriching its influence in all aspects. On the one hand, the offline market meets the diversified needs of consumers by expanding the product matrix; On the other hand, the online market is also actively layout, based on new media platforms such as Tiktok, Little Red Book, and wechat public number, to build a new set of integrated operation system.
As a leading brand of affordable snacks, Zhao Yiming Snacks holds the determination to achieve the freedom of snacks for the people of the country. In the future development of the road, so that more consumers can use affordable prices to buy high-quality snacks, to help the majority of consumers feel happy in snacks.
