2023 Culture West City Food Festival series of activities followed by online and offline dual forms to show food feast

2023-09-07 11:26 0

/PRCWT/Beijing, September 7, 2023——Approaching the Ming City Wall of Xibianmen, you can enjoy the night of Beijing at the top, and taste the food of Beijing at the bottom. Click into the West city consumption public number,59 food and beverage food you can choose, choose popular food according to your preferences, enjoy fashion food activity coupons.

Recently, Xicheng District opened two series of activities of "the beginning of the city's source city, the end of the River ·2023 Cultural Xicheng Food Festival", showing food feast in various forms online and offline. Xibianmen Culture and Food Festival activities in September January in Xibianmen gate tower grand opening, a variety of special activities to add new vitality to the city wall. The sixth Fashion Food Festival online voting time is August 31 to October 6,59 food and beverage based on the West city consumer platform voted out the "2023 fashion popular food".

Since the launch of the "End of the River at the beginning of the City's Source City ·2023 Culture Xicheng Food Festival" in May, Xicheng District has created a variety of theme activities, which have triggered a warm response from the society. This year's food festival lasts for nearly five months, with a series of activities with different themes, providing consumers with a wealth of Chinese food, the characteristics of the three places on both sides of the Taiwan Strait, and the region's fine dining, focusing on Chinese food from an international perspective, spreading catering culture, injecting new vitality into the regional consumer market, and creating urban fireworks.

On September 1, coincwith the 470th anniversary of the establishment of Xibenmen Gate Tower, the opening ceremony of the "Xibenmen Cultural Food Festival" of 2023 Xicheng Cultural Food Festival was held on the newly decorated gate Tower. The Xiben Cultural Food Festival was supported by Xicheng District Commerce Bureau, Yuitan Street, Beijing Jicheng Landscape Investment Management Group Co., LTD., Beijing Sanhai Investment Management Organized by the Management Group Limited.

The location of the activity is located in the triangle-Xibianmen Small Park on the east side of Beijing Xibianmen overpass, which retains the Xibianmen section of the ruins of the Ming Beijing city wall. Built in the thirty-second year of Ming Jiajing (1553), Xibianmen is located in the northwest corner of the outer city of Beijing, and its gate tower, archery tower and barangay were demolished in 1952. In 1988, the municipal government renovated the remaining 195 meters of the inner wall close to the east side of the gate tower, and rebuilt the "Badeng Eye" archway on the original site of the outer city, while retaining seven sections of the remains, that is, the "relics of the Ming Beijing City Wall". In 1990, relying on the ruins of the city wall, a street park was built, namely "Xibianmen City Wall Site Park", also known as "Xibianmen Small Park".

With the keyword of "cultural collision", the activity designed interesting visiting routes to meet the diverse needs of different consumers. At the event site, you can see the security guards wearing the flying fish suit, as well as the volunteers wearing the horse skirt of the Ming lady, when they boarded the tower, bringing tourists a trance feeling as if they were passing through. In the outdoor camping area, tourists can take a rest; In the creative market area, visitors can enjoy a variety of ancient culture and creation; In the children's play area, children can experience the fun facilities such as seesaws and rocking horses; In the special dining area below the tower, visitors can enjoy food, drink beer and enjoy the night.

This food festival is carried out on the basis of strict protection of cultural relics and ancillary buildings. There is no open flame for on-site catering, only fine and simple meals and craft beer are served, and they are made in non-cultural areas; Strictly ensure safety, do not hit a nail or drill an eye in the whole process of the wall, and set up a removable floor to protect the platform floor on the whole area of the tower; Scribbling and littering are strictly prohibited at the scene, and staff patrol and guard; Renovate the ground of the sunken courtyard to avoid water erosion of the roots of the wall; The city wall adopts the reservation limit system to control the density of people flow; Daily according to the technical regulations to strengthen maintenance, timely elimination of hidden dangers.

While maintaining the original pattern and style of the Xibianmen City wall remains, the organizers carefully designed the surrounding green space zoning, integrating immersive cultural experience and food leisure elements, highlighting the historical context value of the West City, and making the ancient city wall "alive".

It is understood that the "Xibianmen Cultural Food Festival" will last until the 11th Golden Week, during which a variety of cultural theme activities such as beautiful painting and enjoying the Mid-Autumn moon will be held to attract the masses to punch the "old landmark" of the West City culture and feel the "new vitality" of the city wall site.

In addition to the offline Xibianmen Food Festival, the sixth fashion Food Festival selection activity has been opened online. This activity is also one of the "2023 Culture West City Food Festival" series of activities, organized in the "West City consumption" platform, aiming to discover the delicious food hidden in every corner of the West City, and promote the exchange and inheritance of food culture. At the same time, with the help of this activity, the awareness of catering brands and the promotion of regional special cuisine will be improved.

The online voting time is from August 31 to October 6, and the voting review time is from October 7 to October 9, and the results will be announced on October 10, when the "2023 Fashion Popular Food" will be launched. Consumers can enter the "Xicheng Consumption" platform to vote during the activity time, and each wechat signal has 5 voting opportunities per day, which can respectively vote for 5 different fashion dishes.

This year, a total of 59 restaurants were selected to participate in the fashion food selection, including crisp and tender roast duck from Four Seasons Minfu, braised oxtail from Hongbin House, and Ma Lianliang Duck from Xilai Shun, etc., as well as delicious local cuisines such as State Banquet Chicken and Beans from Sichuan Hotel, steam pot chicken from Yunhai Yao, Taiwan three-cup Chicken from Taixiang, as well as one-meter warm sushi from Jiangtaiwuji and Izu Wild Vegetable Village Wagyu Sukiyaki, TIAGO's Parma Truffle ham pizza and other Japanese Western food.

During the selection activity, the "West City Consumption" platform will release food activity consumption vouchers, so that consumers can enjoy the maximum discount of food while understanding and evaluating food.

Interested consumers can pay attention to the "West city consumption" public number, cast a precious vote for their favorite dishes, and help their favorite dishes "debut".

Xibianmen Culture and Food Festival and the sixth Fashion Food Festival selection activities, through the offline and online dual forms, to help the 2023 culture of the West City food Festival to carry out smoothly, display, taste fine food, spread catering culture, enhance the city fireworks, active regional consumer market, promote the construction of high-quality international consumer center city demonstration area.

From: Beijing Daily client | reporter Zhang Aofang non-correspondent Du Ying

Source: Corporate press release
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