/PRCWT/Guangzhou, August 7, 2023——In recent years, plastic pollution has gradually become the world's second largest environmental problem after climate change, bringing great challenges to global sustainable development. Promoting and exploring sustainable packaging innovation has become an important issue to solve the problem of plastic pollution of food contact materials and promote the development of circular economy. As a responsible enterprise, Mars Wrigley has been constantly promoting the upgrading and iteration of sustainable packaging, and actively promoting consumer environmental education, calling on the public to participate in sustainable packaging actions, and jointly contribute to the construction of a better ecological environment.
Mars Wrigley uses the form of "art + fun" to arouse consumers' environmental awareness
In 2023, when M&M's 40G milk chocolate launched a new degradable composite paper packaging, Mars Wrigley joined hands with China Resources Group and Art Innovation Education Partners -- Tomato Field Art, co-organized Mars Wrigley's "Environmental protection 'Love bean' paper fun and environmental protection" art experience activity, in the form of "art + fun" to celebrate the renewal of M&M's packaging, to inspire a diversified sustainable lifestyle, arouse consumers' environmental awareness while driving more people to participate in green low-carbon action, and consumers together towards a sustainable future .
From July 28, the online and offline registration channels of the event will be opened simultaneously. Consumers can learn more about the event and sign up to participate through wechat public accounts such as "Mars China", "M Bean Fun Club", "Vanguard Supermarket" and "Tomato Field Art Headquarters", or visit the supermarkets and Tomato Field art stores of China Resources. From August 7th to August 13th, M&M'S Sustainable Interactive Exhibition area was set up in the supermarkets of China Resources in Shanghai, Guangzhou, Shenzhen, Nanjing, Tianjin, Xi 'an, Suzhou, Hangzhou, Ningbo and other places. Consumers can go to the scene to receive professional guidance on environmental art creation, participate in environmental creative interaction, draw their own environmental protection, and practice environmental protection and sustainable life The idea of living.
Mars Wrigley believes that promoting sustainable packaging requires the participation of the whole society, and consumer support is key. This collaboration with China Resources Group and Tomato Field Art will allow consumers to understand and recognize the significance of sustainable packaging with interesting art forms.
The three parties work together to create a better and sustainable future
As one of the sponsors of the event, CR Vanguard has been committed to implementing the green concept and integrating the concept of "sustainability" into the daily life of consumers. This activity calls on more than 100 supermarkets across the country to participate in it. China Resources Vanguard, which is about to celebrate its 39th anniversary, takes "sustainability" as its mission to achieve win-win results for consumers and partners in the development process.
In this activity, Tomato Field, as an art innovation education partner, supports consumer interaction and art education guidance throughout the process. Through art, we hope to call on everyone to pay attention to the sustainable development around us, join hands to protect the ecological environment, and inspire more children to pay attention to social issues, think and artistic expression.
Mars Wrigley believes that sustainable development requires the efforts of all sectors of society. This activity builds a "sustainable impact" through the three-way linkage. In the accessible supermarket scene, with a degradable composite paper packaging as inspiration, it Outlines the "sustainable" vision behind the small packaging, inspiring consumers to jointly draw a sustainable future with M&M'S.
M&M'S introduces a new degradable composite paper packaging: degradable, plastic reduction
It is worth mentioning that this event coincides with the upgrade of M&M'S 40g milk chocolate packaging, the star product of Mars Wrigley. The new degradable composite paper packaging took more than two years from design, development and production, and was officially fully listed in July 2023. The refreshed M&M'S packaging is made of degradable materials such as paper and PLA(poly-lactic acid), which can degrade more than 90% in 6 months (under industrial composting conditions), and will be decomposed into non-toxic water, carbon dioxide and other products after degradation. The new packaging also uses 55% less plastic than the old packaging and is more environmentally friendly.
In addition, the new packaging in the visual and tactile more texture, consumers enjoy the sweet taste of M&M'S chocolate, but also harvest a more high-end consumption experience.
Mars Wrigley's quest for packaging sustainability doesn't stop there. Since 2019, Mars Wrigley has successfully reduced the use of more than 1,000 tons of virgin plastic per year through packaging weight reduction; In 2023, Mars Wrigley launched the first packaging containing 100%rPET in China; Now more focused on the application of degradable materials, launched the first degradable composite paper packaging, so that the packaging is more environmentally friendly, sustainable, so that delicious and environmental protection counterparts.
Mars believes that the future begins in the present. Through today's action to explore more sustainable packaging solutions, advocate the concept of sustainability, and work with consumers to lead a green, low-carbon lifestyle, so that our planet has a healthier and more sustainable tomorrow.
