/ Aswentong/November 09, 2022 Guangzhou -- Decathlon fulfilled its responsibility as a leading enterprise to promote the innovative development of the sports industry during the 5th China International Import Expo on November 6. With the support of Shenzhen Association of Enterprises with Foreign Investment, Shanghai Pudong Development (Group) Co., LTD., Sports Big Business, ECO Krypton, Five Star Sports, Lazy Bear Sports, and Star of Enlightenment, we will give full play to our leading advantages in the industry and hold the "Science and Technology Innovation Incubation Future" forum with the theme of "Sports + Technology", focusing on sports innovation, ecological construction, industrial development and other hot topics. Enable the innovative development of start-ups and small and micro enterprises, and help promote the incubator platform of the Expo to play a maximum role. At the beginning of the event, Zhang Weimin, Assistant president of the National Convention and Exhibition Center (Shanghai), said in a speech: "China's sports market is witnessing a booming development. We look forward to more enterprises participating in the Expo in the future, jointly incubating and empowering start-ups, and jointly helping the high-quality development of China's sports industry." China's sports market is a trillion-scale blue ocean and will unleash more consumption potential and opportunities in the future. Luo Wenhua, Deputy Director of Shanghai Sports Bureau, delivered a speech and said, "I hope this forum can provide professional, accurate and efficient services for more internationally renowned sports enterprises who want to settle in Shanghai, promote the innovation and upgrading of sports consumption, and speed up the construction of Shanghai into a world famous sports city." "Innovation is the DNA of Decathlon. Decathlon is creating an ecosystem in China, connecting various resources that can bring strong added value, and working together with partners to achieve innovation goals," said Peter Meiteng, vice president of Decathlon China, in a speech under the theme of "Technological Innovation creates a new future for Sports Industry". At the same time, Zhang Weimin announced that Intermi Australia Limited won the Most Popular Award in the Innovation Incubation Zone for its technological innovation and environmental technology products.
Witnessed by the audience, Zhang Weimin, Luo Wenhua, Bi Meiting, Lu Zhen, general manager of Asset Management Department of Shanghai Pudong Development (Group), and representatives of incubators jointly launched the sports incubation ceremony, to gather the innovative strength of sports, integrate enterprise and social resources, promote the upgrading of sports economy, and contribute to the healthy development of sports ecology.
Chen Diandian, founding partner of ECO Krypton, attended the forum and gave his insight on the sports industry. "In recent years, the sports industry has been continuously upgraded, and more and more consumers choose new sports. In the future, the sports industry will pay more attention to creating sports scenes with content + technology to provide good sports consumption experience."
Promoting enterprise innovation incubation to promote sports industry upgrading
Enterprise innovation incubation plays an important role in cultivating new driving forces of sports industry, promoting exchanges and cooperation in China's sports market and promoting high-quality innovation and development of Chinese sports enterprises. Lu Zhen shared how to do a good job as a "guide" for incubators. He said, "Pudong Group adheres to the purpose of creating a first-class business environment and providing full life cycle services for enterprises, and clears away worries for high-quality innovative enterprises to invest in China from all aspects."
In 2021, an innovation incubation zone will be set up at the CIIE, with a transaction value of 210 million USD from 71 exhibitors. The zone will give full play to its role as a platform for exhibition and trading, and effectively promote the innovative development of start-ups. This year, Decathlon cooperated with various forces to provide support for the incubator platform of the CIIE, integrate industrial innovation resources, provide opportunities for enterprises, media and other resources to connect, promote exchanges and development among enterprises, and solve the pain points of information asymmetry in the development process of start-ups and small and micro enterprises. Decathlon is committed to giving full play to its own advantages and relying on advanced industry experience to provide a foundation for start-ups to take root in China, drive the development of the sports industry and explore more possibilities for the integration of the sports industry."Decathlon invests heavily in advanced technology to help the company grow rapidly and become a pioneer in the field of sports, and sustainably enable the widest range of people to enjoy the benefits of science and technology in sports."
There are still many areas and Spaces in China's sports industry that are still in the sunrise or blank stage. Decathlon highly calls for more partners to join the sports track, promote the industry iteration with technology, explore the future development path of "sports plus", and add new driving force for the development of China's sports industry.Through the platform, Decathlon looks to the world, starting from sports, to build the power of connecting the world. Over the years, Decathlon has been committed to building a sports ecosystem in China and around the world, actively building an industrial ecosystem around "sports plus", constantly making efforts in the direction of "sports plus science and technology", and achieving win-win results with partners.
November 6 11:30~11:45, Decathlon Eco-design mountain bike worldwide debut (teenagers + adults), Clover North Hall 15:00-16:00, "Scientific and technological innovation, Hatching the Future "Sports Industry Forum, 5.1 Pavilion, Decathlon booth 5.1B7-07 On November 7th 10:00~11:00," Decathlon Green and low-carbon Decathlon Plastic Packaging Solution Conference, 5.1 Pavilion Decathlon booth 5.1B7-07 15:00~16:00, "Gathering Strength and Empowering, Cooperating to Promote the Sustainable Development of Sports Industry Chain" Forum and the first conference of Decathlon's Global Sustainable Development White Paper in China, 5.1 Pavilion Decathlon booth 5.1B7-07 November 8th 10:00~11:00, low-carbon home fitness solution and innovation 2 and 1 multi-function rowing machine worldwide debut, Pavilion 5.1 Decathlon booth 5.1B7-07
