< / center > < p > "brand partners BrandPartner20 | 50" sponsored by the fat whale media, every year to form a panel according to the present marketing hot evaluate the remarkable service and leading practice and research. So far, this evaluation research has been extended for more than three years, and has been highly concerned and recognized by the industry. This year, with the topic of "digital innovation", the brand partners will focus on the leading digital innovative products/solutions and the best cases, and invite the leading players from all parties to serve as the expert review. The "Digital Innovation Case" was selected from four dimensions: background/challenge/target, solution, result/effect/influence and customer evaluation.
The case of "SDP, Creating a digital addiction scenario touchpoint " is one of the best examples of corporate digital innovation practices in 2022. Innovative solutions to challenging business problems produce effective results and win customer recognition. Represents the industry best practice level and innovation direction.
SDP: The addictive algorithm in the field
Innovative MOT scene contact design, exceeding the expected space value
As the selected case, let's take a look at this well-known tea chain brand with thousands of stores in China. Is how to use the strong combination of SDP "addiction algorithm & scene touch point" to explore the important digital strategy for future business development.
A complete map of the user's journey should be mapped from the moment the customer decides to "have a cup of coffee" to the moment they leave the store. All MOTs (Moments of truth) -- service touchpoints where brands interact with customers -- can be seen on the map, whether they are online mini programs, delivery platforms or queuing in offline stores. This is how SDP uses AI technology deployment and algorithm model analysis in the space field to carry out "full scene" and "full life cycle" digital contact layout for user journey. This is also an important digital infrastructure that will continue to optimize MOT design and tap into the growth of MoTs.And based on the user emotion recognition behind the algorithm, SDP can bring intuitive "transformation funnel analysis" and "problem solving" --
• Why did the customer enter the store but not consume? Is it because there are no seats, or is it because you are "intimidated by the queue"? Based on the perception and recognition of customer emotions, SDP can realize real-time insight into user behavior preferences and timely implement specific solutions.
• Why do online users who sit at home and stay on the ordering page for a long time don't order and pay? Through "AI enabled online ordering", SDP can push the preferential method that the user may like the most to encourage the rapid order;
• The user who comes to the store has a hard time looking at the dining area. What is the problem affecting his experience? After a lot of data analysis and precipitation, SDP's excellent spatial planning ability enables users to quickly find their favorite location, and sit down to enjoy the pleasure of the third space.
SDP: There is no best, only better
With addictive algorithms, build a super brand! < / strong > < / p > < p > < / p > < p > the selected fat whale "brand partner BrandPartner20 | 50: The "Digital Innovation" case list is a full recognition of the value brought by the best practices of SDP, and also reflects the market and the industry's high recognition of Whale's technical ability, innovation ability and market prospects in the field of Martech in recent years. There is a long way to go in digital transformation. In the future, Whale SDP will continue to take technology as the foundation, prioritize brand growth and user experience, firmly ignite the second engine of brand growth, and build more "super brands" with more attractive AI technology and algorithms that make brands addicted.
