/ Aswuntong/Sep 01, 2022 GUANGZHOU -- On the evening of August 29, 2022, Bright Dairy (600597) announced its semi-annual report for 2022. In the reporting period, Bright Dairy achieved a total revenue of 14.411 billion yuan, up 1.03% year on year; Net profit of 375 million yuan, up 70.51% year on year; The net profit attributable to the owner of the parent company was 281 million yuan, up 7.83% year on year. In the first half of this year, Bright Dairy faced the most severe test since epidemic prevention and control became a regular practice. Bright Dairy firmly implemented the general requirements of "epidemic prevention, economic stability, and safe development", and coordinated the three tasks of regular epidemic prevention and control, production and operation, and livelihood protection.
In 2022, the whole industrial chain of Bright Dairy will develop in a coordinated way to continuously optimize and improve the competitiveness of the enterprise. In the battle of Greater Shanghai, as the supply base of Shanghai dairy products, Bright Dairy goes all out to protect the distribution of dairy products. We actively coordinated various sectors of the industrial chain such as ranching, factory, logistics and customer service, quickly adjusted the sales mode, immediately entered the market through the community group purchase channel, guaranteed the "last mile" of epidemic prevention and control with "determination", and started the battle of public health and nutrition with "persistence".
Coordinated development energy efficiency upgrade, expand new business space
In order to implement the company's "14th Five-Year Plan" milk source plan, Bright Dairy deepens its layout in the Yangtze River Delta and further improves the national fresh strategic layout, Bright Dairy, a wholly-owned subsidiary of Bright Dairy, will invest in the construction of Dingyuan ranch project in Dingyuan County, Chuzhou City, Anhui Province. The project design plan contains 47,500 cows, with a total investment of about 2.493 billion yuan. After completion, the project will further optimize the supply chain system and enhance the market competitiveness.
In the first half of this year, Bright Dairy completed the capital increase and fund replacement of Bright Animal Husbandry and its subsidiaries, and the ranch projects of Zhongwei in Ningxia, Funan in Anhui, Huaibei in Anhui and Hachuan Phase II were promoted on schedule. By focusing on solving the problems of on-site management, equipment, personnel and technology, Guangming Animal Husbandry has improved the health level of cattle and the quality of fresh milk, and made multiple indicators such as the yield of cows reach the best level in history.In particular, the overseas business also provided important support for Bright Dairy's performance. In the first half of the year, Sunwright achieved operating revenue of 3.749 billion yuan, a year-on-year growth of 20.14%; Net profit was 128 million yuan, turning a loss into a profit. Faced with the adverse impact of rising global commodity prices, Nuwright has effectively addressed challenges such as rising raw material prices and unstable external supply chains. By expanding production and sales, properly reducing inventory levels, optimizing and adjusting product mix, and strengthening long-term cooperative relationships with multinational customers, we successfully promoted the construction of plant based nutrition products, and significantly improved our business performance.
Firmly stick to the position, build the strongest defense line of epidemic prevention and supplyIn order to win the war of "fighting the epidemic and ensuring supply", Bright Dairy Industry bravely shoulder the social responsibility of state-owned enterprises, the whole industry chain works together to fight the epidemic and do its best to ensure the normal supply of dairy products. The ranch guards the milk source, and 1,400 ranch employees work in the farm to guarantee the safety of milk source production. The factory protected production and took epidemic prevention measures in three factories in Shanghai. 1,445 factory employees took the factory as their home to ensure the total daily output of dairy products in Shanghai during the epidemic period of more than 800 tons. Logistics guard transportation, the logistics base as the home, refresh the 24-hour non-stop anti-epidemic, supply and distribution acceleration, go all out to protect the distribution of dairy products; Customer service guard service, customer service center staff stationed in the company, full time duty, 24/7 service, take the "AB rotation" work mode, effectively ensure the smooth operation of various services.
It is worth mentioning that Bright Dairy was awarded the honorary title of "Outstanding Contribution Collective" by Shanghai Consumer Rights and Interests Protection Commission in the "Great Shanghai Defense Campaign" for its outstanding contribution to the continuous supply of milk bottles for Shanghai citizens in the face of the epidemic.
During the epidemic in Shanghai, Bright Dairy opened the online "one-click group buying" function on its subscription platform, and opened group buying business in its dairy business segments, such as normal temperature milk, milk powder, cheese and cold drinks. In the midst of the epidemic, Bright Dairy accelerated the upgrading of the group-buying 2.0 model, added the functions of the head end and the member end, enriched the online customer service, logistics and distribution information, and enhanced the user experience of "efficient group formation and clear payment", realized the one-click online group opening, and broke through the "last mile" of epidemic prevention and control. During the epidemic period, the group purchased 46,000 times for various communities in Shanghai, and started the battle to protect the health and nutrition of the public with "stick to".
On the other hand, by implementing the strategy of "stabilizing prices, increasing inventory, extending product lines, and making precise efforts in key projects", Bright Dairy adjusted its sales strategy in real time according to the recovery situation of the epidemic, strengthened distribution, and improved the company's transport capacity and factory capacity. Meanwhile, relying on its group-buying experience during the epidemic, it gradually established the prototype of a private sales network to promote the sales of new products. This will lay a solid foundation for diversifying business after the pandemic.
In addition, Bright Dairy launched a financial digitization project to reconstruct business process through project construction, improve data quality, strengthen online and offline collaboration of business data, and enable high-quality development of the company. In February 2022, Bright Dairy officially launched the collaborative office platform "Shuzhi Guangming", which facilitates employees to work on the cloud.
< /p>< /p>In the future, Bright Dairy will continue to make innovations and breakthroughs under the background of accelerated development, seek new changes, firmly adhere to the strategic focus of "drawing a blueprint to the end", focus on the integration of industrial resources, and devote itself to the collaborative development of brands, so as to continuously build differentiated competitiveness. To enable the development of enterprises and help the industry move forward. Bright Dairy has always striding towards the goal of "being the best dairy enterprise in China", keeping the nutrition and freshness of every mouthful of milk for citizens, so that a new day will start with bright.
