/ Asahi/August 30, 2022 Guangzhou -- Luckin Coffee launched the "Luckin Shanghai 9-9 Coffee Festival" on August 29 in Shanghai to celebrate the opening of more than 600 stores in the city. From now until September 4th, Luckin Coffee will launch a 9.9 yuan promotion for all stores and all drinks in Shanghai.
It is understood that this activity covers all stores in Shanghai area. Shanghai consumers can participate in this activity through Luckin's APP or mini program. They can receive a 9.9 exchange coupon every day and exchange any drinks in the room, including popular raw coconut latte, coconut cloud latte and other popular products, as well as the recent new products of cinnamon season series.
After experiencing the epidemic in the second quarter, Luckin's Shanghai stores resumed work and production in the first time. A series of popular spring products and new summer products were returned to the store, and the store sales gradually recovered. Luckin continues to deepen its efforts in the Shanghai market. The simultaneous launch of such a strong promotional activity in 600 stores also shows Luckin's confidence in the Shanghai market and gives back to Shanghai consumers with practical actions.
According to Luckin's second quarter financial results released recently, Luckin has more than 7,000 stores in China, and now it has more than 600 stores in Shanghai. Under the influence of the epidemic, Luckin continues to expand in the Shanghai market. His confidence comes from Luckin's product strength, operation ability and marketing growth ability. Relying on the digital and systematic research and development mechanism, Luckin continues to create explosive products to meet the rapidly changing taste preferences of users, which has become a strong support for Luckin's rapid scale development. Luckin launched 34 new products in the second quarter, including Coconut Cloud Latte, which sold more than 24 million cups by the end of the quarter.In addition to explosive products, Luckin's operation model of "self-pickup + delivery" has greatly reduced the impact during the epidemic, and its continuous innovation in marketing growth is also an important reason for Luckin to be recognized by young consumers and the market. Based on this, Luckin has gained a large and stable customer base and achieved strong growth over the years. According to Luckin's financial statement in the second quarter of this year, it has more than 10 million new transaction users, more than 30 million public account fans and 28 million private domain users. With refined operation methods such as continuous access, retention, frequency improvement and circulation, Luckin has achieved continuous promotion of repurchase and performance growth, which also gives Luckin the confidence to recover quickly and give back to consumers.
< /p>Luckin launched a big promotion of 9 yuan 9 yuan in Shanghai this time, which is a warm feedback to users, but also a positive response to the call of Shanghai Municipal government to boost consumer confidence. With the mission of "creating lucky moments and inspiring aspirations for a better life" and the vision of "creating coffee brands and making Luckin a part of People's Daily life", Luckin has always been committed to providing customers with high-quality, cost-effective and convenient products and services, striving to penetrate consumers' daily life and deliver the concept of a better life.
