From employment increase to light the hope of domestic workers in the path of professionalism and service identity

2022-09-22 14:06 0

/ Chaowen News/Guangzhou, August 30, 2022 -- "Life just goes by. Things will get better." Min Anlan, a housekeeper from Nanchang, is delighted that her daughter has been admitted to Huazhong University of Science and Technology this year with excellent results. The college entrance examination scholarship provided by the Goose Treasure Program was also awarded to her daughter. With two children studying and her husband disabled and unable to work, her income depends on her taking orders at Swan Home platform. The scholarship provided by the platform not only solved her urgent need, but also made her feel a sense of belonging. "I am grateful for the confidence sent by her 'mother's family', which is the recognition and importance of her own work." Min's joy is shared by He Wenxian, a housekeeper who grew up in the mountainous area of Xundian, Yunnan province, who also received a financial aid from Swan Home's Goose Treasure program. In order to provide better learning conditions for their three children, she and her husband came to Kunming to work together. With an elementary school education, she had to earn a living doing odd jobs here and there in Kunming before joining Swan Home as a domestic cleaner in 2016. The meager income earned from odd jobs could not support the huge expenses of her family of five, and she was often worried about not being able to raise the tuition fees for her children.

"When I was doing odd jobs in the factory, I was desperate to earn 100 yuan a day. Now I can at least double my income if I take three orders a day. The most important thing is that the baby can take care of any illness." With the increase in income and flexible working hours, Ho is happy with her current job.

Every year, large numbers of people from the countryside migrate to the cities to stay and struggle in cities like Min Anlan and He Wenxian, becoming part of an army of domestic workers. But at the same time, as the "new citizens" of the city, domestic workers will also face a lot of difficulties in life -- life struggle anxiety, no dependence in big cities, job promotion difficulties, children's education, job risk protection and so on. It is the unquestionable responsibility of the society and homemaking enterprises to provide a good foundation for every hardworking worker and let them do well and stay in the city.

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Recently, the General Office of the Ministry of Human Resources and Social Security, the General Office of the National Development and Reform Commission, the General Office of the Ministry of Commerce, the Comprehensive Department of the National Rural Revitalization Administration and the General Office of the All-China Women's Federation jointly issued the Notice on Further Strengthening the Brand Building of Domestic Service (hereinafter referred to as the Notice). It is clearly proposed to give full play to the driving role of domestic service brands, guide more rural labor force, especially rural women, to work in domestic service, expand the effective supply of domestic service, and promote the quality and expansion of domestic service.

Actively responding to national policies, Swan Home has created employment opportunities and provided sustainable skills for working groups, families out of poverty and zero-employment families in many remote areas of China. At the beginning of 2020, Swan to Home launched the "Swan Plan", which aims to recruit millions of workers to work in the domestic service industry. Through employment guidance and skill empowerment, more people can have income and employment in the domestic service industry in difficult times. Data from Swan Home shows that by the end of 2021, there are more than 1.5 million registered and certified workers on the platform, and the average salary of domestic workers who have received orders on the platform for more than one year exceeds 6,000 yuan.

In order to further expand the career development space of domestic workers, Swan Home holds the "Swan Star" outstanding workers selection activity every year to amplify the power of example with advanced benchmarking figures and build the career confidence of domestic workers. In addition, on the basis of the "Swan Star" activity selection mechanism, the platform also launched a labor rating system, with the more work, more pay income model to encourage domestic workers, broaden the development channel to let domestic workers have a head.

Improve the rights and interests protection system to enhance the sense of belonging and happiness

Along with the state attaches importance to the rights and interests of workers and standardized management, the family life service platform represented by Swan Home is also constantly committed to providing more perfect rights and interests protection for workers. At present, Swan to Home has launched blue-collar apartment housing projects in 23 cities across the country, allowing thousands of workers to have a home in the city. Real-time insurance guarantee for up and down households, providing insurance claims for accidents for every domestic worker, improving the sense of service for workers.

> Swan Home has 1.5 million domestic workers on its platform, carrying 1.5 million families behind it. Through their professional services and hard work, thousands of families have enjoyed better family services and gradually changed their own fate and life. In order to spread labor care to the whole family, in 2021, Swan Home launched the "Goose Treasure Plan", the first public welfare project in the domestic service industry to support the education of children of blue-collar workers, providing awards and grants to the children of domestic workers on the platform and in the whole industry, and protecting the future hope of workers' families. In August 2021, the first season of "Goose Treasure Program" was successfully held. Swan Home provided college entrance examination scholarships to dozens of "Goose treasure" students who were admitted to Fudan University, Beihang University and other domestic first-class universities, and offered career advancement courses for platform workers. In 2022, the second season of the "Goose Treasure Program" has been extended from college entrance examination scholarship to financial aid, covering primary, junior, senior high and all college grades, and helping far more families than last year. According to data from the campaign, a total of 855 domestic workers registered in 36 cities across the country this year, and 335 children from families of domestic workers were admitted to college. After comprehensive evaluation, nearly 500 children of domestic workers received 1,227,000 yuan in grants.

"The Goose Treasure Project is a systematic and long-term public welfare project. We will show the determination of continuous investment and actively assume greater responsibilities. Last year, only a few dozen families benefited. This year, we did nearly 500, and that number will grow in the future. Swan Home grew and developed from thousands of ordinary aunts who wanted to change their lives. We want to be a good company and a good platform, so that more rural workers in remote areas can work in a decent way, so that they are more professional, more secure and more respected." Chen Xiaohua, founder and CEO of Swan Home, said this at the awarding ceremony of the second season of Goose Treasure Program Scholarship.

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"work, money, a house to live in, children to school, respected", is the current goal of all domestic workers. "Goose Treasure Plan" is just a starting point. Swan Home will focus on the future demands of domestic workers and try to bring power to more domestic workers in the closed loop connected by "dreams" to help them make their dreams come true.

Source: Corporate press release
Keywords: Swan Home
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