/ Ascot/August 26, 2022 GUANGZHOU -- The domestic smartphone market has become more competitive since last year due to various factors. According to Counterpoint Research, smartphone sales in China fell 14.2 percent in the second quarter from a year earlier, the lowest quarterly sales in nearly a decade.
Under the background of the cold wave in the whole mobile phone market, Glory, like a dark horse surging against the trend, won the first place in the mobile phone market in the second quarter. Honor narrowly topped the domestic smartphone market in the second quarter, with 19% and 19.5% share, respectively, according to trategy Analytics and IDC.
It is worth noting that this is the first time that Honor has become the TOP1 in the domestic market since its independent development in 2021, and its annual growth rate exceeds the overall market by 93%.
Second-hand market, the quarterly mobile phone market released by Zhuangzhou Group shows that the transaction volume of Honor mobile phones in the second-hand market has also risen steadily, with the transaction proportion rising from 6.83% in the fourth quarter of 2021 to 6.96% in the second quarter of this year; Horizontal comparison shows that among mainstream mobile phone brands, the proportion of second-hand market transactions of Honor has increased for three consecutive quarters, maintaining a stable recovery trend.
Canalys analysts said Apple and Honor achieved the best year-on-year growth among suppliers, with Honor consolidating its position in the top five in just one year.
Mobile phone shipments overall decline, glory bucking the trend into a dark horse?
Today, the smartphone market remains under pressure, with overall shipments continuing to decline.
According to the report on China's mobile phone market in the second quarter of 2022 released by Canalys, except for Honor and Apple, the sales of other brands all fell to varying degrees.
With its presence at the high end of the market, it seems unsurprising that Apple's iPhone will keep growing. However, many people feel gratified that the company, whose market share was once as low as 3%, has become not only the champion in the smartphone market, but also a domestic mobile phone brand with positive growth.
However, careful find that Honor mobile phone took two years to top the Chinese market, is not an accident, but a track.
On the one hand, the expansion of the R&D team, the acceleration of the new speed of products and the reshaping of the supply chain and distribution channels have laid a solid foundation for Glory; On the other hand, judging from the market feedback of Honor mobile phone, it is also inseparable from its focus on the continuous development of popular products. IDC commented that HONOR continues to maintain its high growth momentum driven by the launch of the new HONOR 70 series. Among other product lines, Changplay 30 series, Play 6 series and other inclusive products have successfully captured the demand of the entry-level market; At the same time, Magic 4 series and other products also help Honor continue to expand market share in the high-end market.
At the same time, in the second-hand market, Honor mobile phone also appeared a good trend of growth.
Q2 Mobile phone market shows that Honor is the mainstream mobile phone brand whose share has increased for three consecutive quarters, from 6.83% in Q4 in 2021 to 6.87% in Q1 this year, and then to 6.96% in Q2 just ended. This also means that Honor mobile phone is more and more accepted and recognized by consumers in both the new phone market and the second-hand market. < / p > < p > < b > around the official check choice, meet the demand of consumer diversity < / b > < / p > < p > < b > phone is very good, used more fragrant.
Compared with the selling price of the new machine market, the second-hand high-end models, after eliminating the brand premium, start to be favored by consumers with their unbeatable performance and high cost performance. The circular economy platform with services represented by circular economy has also become an important choice for the majority of users to buy and sell mobile phones.
In the official inspection mall, there are a wealth of glory models to choose from, and all through professional quality inspection, enjoy 7 days of no reason to return and the corresponding quality assurance services, save money and more assured.
For example, HONOR Magic4 series, as a new generation of flagship computer, is equipped with a new generation of Xiaolong 8 processor and 5G SoC processor made by 4nm process. At present, the price of the 95%new 128G version is 3118 yuan, which is more than 700 yuan cheaper than the new product e-commerce platform. If you have higher requirements for performance, there are more options to turn around the official test mall, such as HONOR Magic4 pro, its 95 into the new 256G version of the turn around the official test price 3958 yuan, compared to the new product e-commerce platform more than 1000 yuan cheaper.
In addition to honor mobile phone, there are iPhone, Xiaomi, Huawei, OPPO, vivo and many other cost-effective mobile phone options. It is worth mentioning that when consumers buy more cost-effective mobile phones, they can also sell their old phones through such services as "recycling around" to realize "blood", thus saving the replacement budget. Under the support of intelligent valuation and dynamic price adjustment system, the "recycling" can sell the used machine and other commodities at a price 15% to 20% higher than the average level of the industry, and the blood recovery is faster and easier.
< /p>In general, in the last month of the third quarter, as Huawei and Apple have officially announced new product releases, iPhone and Mate series will start the duos competing for power mode, and the mobile phone market may usher in a reshuffle again. Contrarian growth glory can continue to maintain the momentum of prosperity, known as a barometer of the second-hand market will also give corresponding feedback.
