/ Aswen News/August 26, 2022 Guangzhou -- With the rapid economic development, hotels have become the second habitat in the fast-paced life journey. Driven by high frequency demand, consumers pay more and more attention to the sense of experience, and lighting is the most intuitive and emotional expression of this experience. Behind consumers' diversified and personalized demands is the process of upgrading consumption concepts and habits, as well as the process of service providers' upgrading and reengineering of consumption scenarios based on consumers' demands.
How to adapt to the new trend of change, find their own foothold, has become the core issue of the lighting industry head enterprises. On August 25, at the Shanghai International Hotel & Commercial Space Exhibition, Lux Lighting, as an industry leader, was the first to give the answer -- its business brand, Lux Hotel Lighting, launched the "Chopin" series of products for the first time. "Chopin" is based on years of deep insight into the industry, as well as strong comprehensive strength, Lux Lighting through close to the urban young consumer group immersive display, for the future of the hotel lighting industry to make a new exploration.
In recent years, Lux Lighting has been pushing the strategy of "restoring the value of light", in order to achieve product solutions, technology standardization, enterprise ecology through the upgrade of "light", and ultimately promote the establishment of a sound development ecology of the industry.
In order to better meet the lighting needs of different scenes, Raishi Lighting officially launched the five sub-brands of "whole house lighting, commercial lighting, hotel lighting, public lighting, special lighting", exploring the overall solution of healthy light environment in different scenes such as city lighting, office space, home lighting.
On the basis of in-depth insight into consumer demand, Lux Lighting pursues the ultimate differentiation of products and takes the initiative to challenge more professional segments.
Hotel lighting design is recognized as the design of the field of high difficulty, and in the industry both the hotel high-end engineering market operation gene and the ability to provide personalized overall solutions of the brand is rare. As the leader of lighting industry, Lux Lighting cuts into the market segment with the overall plan, more professional and focused service ability, more powerful industry professional design ability, more durable and flexible internal tension, becoming the driving engine of Lux lighting impact higher in the future. The relevant person in charge of Lux Lighting said that Lux Lighting is actively opening up new business growth points, and the hotel lighting industry will be the strategic position that Lux Lighting is determined to seize.
In addition, Lux Lighting also focuses on the most important part of the hotel design ecology -- the designer. In line with the original intention of "empowering young designers, pursuing academics and regaining cultural confidence", Lux Lighting and id+c magazine jointly launched the "Hotel Designers Club", which is another important measure of Lux Lighting's "Future Design Growth Plan". Under the "Future Design Growth Plan", Lighting has sponsored the "Star Search Award", "Zhu Rong Award" and other industry designer awards for many years in a row, to build a diversified platform for design exchange and thought collision, empower from the source, focus on the training of designers, and improve the vitality and vitality of the whole industry. The establishment of the hotel Designer Club is another active attempt to promote ecological construction in the field of professional engineering.
The quality of the hotel lighting design, not only to meet the lighting function, but also through the technical treatment of light, to convey or create an artistic atmosphere, so as to form emotional resonance with the hotel design style, and Chopin series has realized the recreation of the charm of light and shadow. It can be said that "Chopin" series of products is Reishi lighting back to the field of professional engineering played the strongest sound.
In the future, Lux Lighting will also take "Chopin" series as a breakthrough to create a good business card of "made in China", and become a pioneer in the field of hotel lighting, a professional engineering subdivision circuit lighting application service provider, and an ecological enabler linking upstream designers and downstream builders.
Enabling industrial upgrading "illuminates" thousands of lines and hundreds of industries
At present, digital economy has become a new engine for high-quality development of Chinese economy, and the wind of reform of "digitalization" has also blown into the lighting industry. Lighting is used frequently in every scene of life production, and it is getting more and more attention.
In recent years, especially under the influence of the epidemic, the whole market is undergoing drastic changes, which puts forward higher requirements for the design of commercial environment and other space. "Health, intelligence, environmental protection" is becoming a new wind for the development of the industry. In the face of this uncertainty superimposed market, lighting has been fully promoting self-transformation, in order to change, with innovation to cope with all changes.
On the road of digital transformation, as a leading brand in the lighting industry, Lux Lighting also takes the lead in improving the industry ecology with practical actions, breaking through the limitations of a single product, applying intelligence in various lighting scenes, and providing consumers with a set of intelligent lighting solutions.
In addition to empowering designers at the source, Raishi Lighting is also actively integrating industry resources and industrial resources to promote the transformation and upgrading of China's lighting industry. For example, uniting industry partners for heating, promoting industry technology standardization, providing overall solutions at the same technical level, optimizing system stability and other issues; Together with a number of science and technology partners across the field, we will further connect the "fragmented" scenes, realize a centralized intelligent management system, applied in various fields, meet individual needs and group needs, and bring more service value and innovation space.
Gathering trees makes a forest. In the view of Lux Lighting, in order to realize the real upgrade of "light", all kinds of enterprises in the whole industrial chain need to uphold the concept of win-win cooperation, continue to deepen, establish a coexistence ecosystem, in order to better "rebuild the value of light".
The transformation from "selling products" to "selling services" is also the return of the value concept of "consumer as the center and experience as the king". Only the products that really care about the sense of experience can really win the favor of consumers. Recently, World Brand Lab released the new edition of "China's 500 Most Valuable Brands" list, which shows that Lux Lighting has retained the champion of brand value in the lighting industry, fully demonstrating that Lux Lighting has been recognized by both users and the industry.
The transformation and upgrading of Laisi Lighting also points out a reference construction path for the intelligent transformation of enterprises inside and outside the industry. The commercial value and social value brought by the lighting industry have been further explored.
For the future, Lin Liangqi, CEO of Lux Lighting, pointed out that Lux Lighting will continue to fully develop diversified lighting scenes and provide professional lighting overall solutions for market segments. As the "light chaser" of China's lighting industry, it provides full life cycle enablement for the sustainable and healthy development of the industry, creates more personalized consumption experience for consumers, leads the new ecology and new development of Chinese habitat design, and lets people use good light and enjoy good light.
