COURVOISIER Fu Hua Shi new brand image Yao Shi present? Create the theme conference of "Mirror of Heart Joy"

2022-08-26 17:00 0

/ August 26, 2022, Guangzhou -- "Treat life as art and enjoy it" is the essence of the French attitude towards life; In COURVOISIER Fu Hua Shi brand philosophy, it will also be dripping interpretation. Recently, the French luxury cognac brand COURVOISIER created a brand renewal conference with the theme of "The Mirror of Joy of Heart". The whole line of cognac products of Courvoisier, which is famous in the world, were displayed in the revitalized packaging. Not long ago, the brand officially announced Mr. Takeshi Kaneshiro as COURVOISIER brand spokesperson. Continuing the symbol of the European "Good Times", COURVOISIER starts the future journey with the aesthetic attitude of "JOIE de VIVRE".

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Founded in 1828 in Jarnac, France, COURVOISIER, the renowned cognac house, was once favored by Napoleon III as the palace wine, and became the favorite of many European royal families in the early 20th century. It is known as Le Cognac de Napoleon. The revitalized brand image rediscovers the elements and symbols of brand recognition, paying tribute to nearly two centuries of legendary classics.

The press conference was held in Shanghai Baopu Art Museum, which is full of artistic atmosphere. The brand history art exhibition specially created on the site is like a corridor of time and space, reproducing the century-old glory history of COURVOISIER Fu Hua poetry, brand legend and the glorious art of cognac mixing. The design of the field fabric is based on the brand new visual colors "vermilion and gold" as the overall tone, and integrates the mirror elements of the interpretation theme "The mirror of Heart Joy"; The corner tavern under the romantic flower window creates a French atmosphere of enjoying life, and the poetic and exquisite cognac tasting area makes the scene of the French atmosphere leisurely, harmonious blend of noble and elegant French style and confident and modern aesthetics. In addition, the event has a special COURVOISIER Fuhua Cognac aroma experience area. Under the guidance of professional perfumers, guests will use COURVOISIER Fuhua Cognac to create customized aromatherapy, making the fragrance cognac always accompanied with life in a new form.

COURVOISIER Fu Hua Shi with ingenuity to create this release conference for elegant and gorgeous French fashion show. COURVOISIER full line cognac products with new packaging appeared one by one, integrating the romantic rhythm of live jazz, so that guests enjoy the French atmosphere. COURVOISIER Fuhua Cognac stands out among many cognac brands with its unique "floral flavor", and at the show, the iconic floral elements of COURVOISIER Fuhua Cognac are also cleverly presented. Models dressed in a variety of fashion styles, presenting COURVOISIER's fine cognac in an artistic form: Enjoy the VSOP of Courvoisier in a relaxed time, with a faint jasmine aroma; With the fragrance of orange and iris, Fu Hua Shi XO represents the elegance, confidence and modern delicacy. The Fuhua XO Royal reproduces French royal glory in modern luxury, with luxurious truffles and rich summer flowers. Gorgeous satin dress interwoven shadow and Fu Hua Shi EXTRA deep wine echoes each other, creating a noble calm style, layer by layer blooming violet, truffle fragrance; Fu Hua Shi L 'Essence final appearance, model a mat of off-white dress leisurely interpretation, like the goddess of Venus in European mythology, presenting a bright, rare treasure.

To present a mellow mellow fragrance

After nearly 200 years of time to clean the Fu Hua Shi cognac, the dust of time memory and extraordinary mix of art into the taste buds mellow. The "Water of Life" from France's five cognac regions has been carefully distilled, matured and blended to create a rich and finely balanced taste and signature floral flavor of COURVOISIER Cognac. Every drop of COURVOISIER Cognac is the product of the clash of time and craftsman's heart. In the scene of the romantic and elegant French tasting, COURVOISIER Fuhua Si VSOP, COURVOISIER Fuhua Si XO, COURVOISIER Fuhua Si XO Royal, COURVOISIER Fuhua Si EXTRA and COURVOISIER Fuhua Shi L 'Essence, To create a feast of extraordinary taste. < / p > < p > COURVOISIER relapsed cognac China poetry flavor tasting < / p > < p > < b > COURVOISIER relapsed China poem VSOP: < / b > < / p > < p > by French big champagne area, small champagne area, forest area and Po Po district four major production areas of high quality base liquor by master pesto. Different original wines adopt the distilling-free distillation process and the distilling-with distillation process, which respectively give the liquors delicate flowers and mellow and rich taste. Exquisite ripening process with hand-selected oak barrels, after years of aging to produce a mellow bouquet, the sweet fruit aroma makes people feel like being in the late summer ripe fruit, faint jasmine fragrance mixed with a touch of ginger flavor, lingering light.

< b>COURVOISIER XO:

Courvoisier XO:

< P > Courvoisier The fourth generation of chief dispensing master Daniel Dumon in 1984 will be "the water of life" carefully blended and obtained, is the model of cognac blending. Selected from the large and small champagne region and a small amount of Baubaut region of high-quality original wine, through slag distillation and complex brewing process, in the hand-selected oak barrels, the average age of 17 years to 25 years, resulting in a strong but delicate aroma, French creme brulee, sugar orange and iris bloom on the lips and teeth, rich and long aftertaste.

COURVOISIER XO Royal:

Carefully blended by Patrice Pinet, COURVOISIER's sixth generation chief blender, who creatively draws inspiration from the original recipe for the finest cognac of European royalty in the early 20th century, A selection of 30 years old Grand Champagne region refined original wine and old Yarnak forest wines blend to create rich, rich and deep flavor. Deep amber rich wine with luxurious truffle aromas and intense summer flowers. The fragrance of roasted hazelnuts, with a hint of honey and cinnamon lingering, gracefully recreates Fuhua's royal glory.

COURVOISIER EXTRA:

This style in the history of Fu Hua Shi another classic, by the fifth generation of Fu Hua Shi chief deployment master Jean-Marc Olivier (Jean-Marc Olivier) in 1988. The selection of precious original wines from the Grand Champagne region, Baobo region and a few small Champagne region, distilled with slag, achieve profound and rich unique flavor, lingering meaningful. Aged in handcrafted oak barrels for half a century, the Water of Life, at its peak in flavour, meets beauty, with layers of complex aromas, from wild violets and rich truffles to aged port and cedar, and finally fruit cake notes. Deep amber liquor full of life after the baptism of the years, tribute to the brand art classic.

COURVOISIER L 'essence

Courvoisier L 'essence

This brilliant gem of the Courvoisier cognac family is made by the fifth generation of chief dispensing master Jean-Marc Olivier Olivier and Patrice Pinet, the sixth-generation chief blender, created it in 2009. The precious vintage wine from the Boubeau region and the Grand Champagne Region aged since the beginning of the 20th century, and the cognac brewed in the end of the 20th century perfect combination, starting an extraordinary journey spanning a century. Innovative distillation and ripening techniques balance the unique flavors of these two barrels. Rich aromas develop in layers: attractive sandalwood and cigar leaf with summer floral notes, followed by toffee, maralmond and fresh honey. Rich aromas of vanilla, prunes and apricots, with delicate textures lingering on the lips and teeth.

Loyal to the brand heritage, Chang Huai profound respect for the historical classics. Under the commitment to the ultimate quality, COURVOISIER Fuhuashi Cognac is increasingly innovative, creating a model of fine wine art, tirelessly writing a new chapter of The Times, and conveying the brand philosophy of "happy heart and ambition to enjoy life" to the world's drinkers.

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COURVOISIER Fuhuishi cognac products are not only suitable for the celebration of the festival, but also suitable for the daily enjoyment with friends and relatives.

Source: Corporate press release
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