/ The Morning News/August 25, 2022 Guangzhou -- The Mid-Autumn Festival is approaching, Palma Tea is holding a series of activities under the theme of "Tea Exploration of China Meets Mid-Autumn Festival". As an important part of this, on August 25, Palma Tea will hold the "Sweet Encounter a cup of Good Tea -- Launch Ceremony of E-commerce Super Brand Day of Palma Tea Douyin in Shenzhen".
At that time, Palma Tea will announce a series of super games including Douyin Topic Challenge, China Post "Post China" super brand traceability program, Big V tea origin visit, etc. In addition, Bama and China National Geographic co-created blockbuster products, launched joint products will also be the first to show at the launch ceremony.It is worth noting that Bama Tea is the first tea brand in Douyin e-commerce jewelry, literature and games category, and the first tea brand to be selected in Douyin E-commerce Super Brand Day.
Data show that Tiktok e-commerce super Brand Day is one of the important IP of Tiktok e-commerce platform. It brings rich shopping experience to Tiktok users through customized outcircle events, all-round accurate drainage and other one-stop incubation of product events. Last year, Tiktok e-commerce superbrand Nichenggong teamed up with nearly 40 top brands to create highlight moments, including well-known brands like Coach, L 'Oreal and Dyson.
Bama Tea can become the first tea brand in the category of jewelry, literature and games of Douyin e-commerce and be selected in the Super Brand Day of Douyin E-commerce, which is supported by its product power, brand power and marketing power.
It is understood that Palma Tea industry has become a force that cannot be ignored in the high-end Chinese tea market. This year, it has been certified by the authority of "National sales Leader of high-end Chinese tea" and "Leading brand of high-end tea market". Moreover, as a leading enterprise in the industry, Palma also has a remarkable performance on the Douyin platform. During the "Double 11 Festival" of Douyin last year, the sales volume of its Douyin broadcast room exceeded 10 million, and the total number of viewers exceeded 2 million.
< /p>The relevant person in charge of Bama tea industry said that he hoped to jointly create an industry-level marketing event with Douyin e-commerce super Day, and open up the traffic channel through the full link of multi-dimensional action such as content and effect, showing the cultural accumulation of the head tea enterprise and strong brand power at the same time, but also bring good quality tea to consumers.
