/PRZWT/Beijing, December 6, 2024 - [Good taste inheritance, brand set sail]
The ingenuity of food, the taste is full of human feelings. While pursuing the enjoyment of taste buds, it is integrated with humanistic care to create products with human touch. "Eating fried goods is called Chinese New Year", which is a precious childhood imprint in the hearts of many post-80s and 90s, and is also a warm beginning of Gan Yuan's story.
At the beginning of its establishment, Gan Yuan chose to enter the market with green beans, broad beans and melon seeds. In 2020, with excellent market performance, it officially landed in class A share (stock code: 002991). The company has two modern production bases in the north and south, and the production capacity is radiated to the whole country. The southern production base is located in Pingxiang, Jiangxi Province. The annual output exceeds 50,000 tons, covering an area of more than 300 acres, and the factory area is 180,000 square meters. The northern production base is located in Anyang, Henan Province, covering an area of 328 acres, with a total construction area of 140,000 square meters. It will be partially put into production in October 2021. At present, the company's product line has covered many categories such as nut fried goods, bean and fruit sets, baking and puffing.
After more than ten years of deep cultivation and precipitation, "Ganyuan" has become a leading leisure food brand in China.
This year, Ganyuan Food has launched the Healthy Black Qiaozi brand - "Guoguo Heqiao" and 3 new puffed sub-brand series - "Pot Ba", "Yiye" and "Gu Weineng". The exhibition hall has reached twice the size of the previous one, with a total of 448 square meters. With high-quality brown and luxury gold as the main colors, combined with dynamic light and shadow, it has created an immersive space integrating light luxury art and food, bringing customers an adventure from Ganyuan.
On the first day of the exhibition, there was an endless stream of visitors to the Gan Yuan exhibition hall. Under the dreamy background music played by the specially invited orchestra, visitors started activities such as tasting new products, smelling incense experiences, and receiving creative ideas. In addition, the venue also received channel suppliers and media from all over the country, and the atmosphere was very hot.
Hei Qiao meets the needs of modern consumers for healthy food, so it has quickly gained attention in the market. With the continuous growth of the Hei Qiao market, consumers have begun to have greater expectations for Hei Qiao. While satisfying health, they also hope that Hei Qiao can have more innovative flavors and richer tastes.
At this exhibition, Ganyuan launched a new sub-brand of "Guoguo Heqiao", featuring the fusion of black nuts to create a nut Heqiao with layers of flavor. At the beginning of the brand's establishment, Ganyuan Flavor Lab explored the arrangement and combination of different foods and found that when nuts meet Heqiao, they can collide with surprising flavors. The brand was launched for the first time and launched four series of products, Lava Crisp Nut Heqiao, Black Truffle Nut Flow Heart Heqiao, Freeze-Dried Nut Heqiao, and Black Qiao gift box series to meet different consumption scenarios.
65% Hei Qiao is thick and silky, slightly bitter and not sweet, and is matched with high-quality nuts selected around the world to make the flavor more attractive. And in order to meet the health needs of consumers, we specially add active probiotics on the basis of 0 added sucrose, 0 generation cocoa butter, and 0 trans fatty acids to balance the oral microecology, so that people who love chocolate can enjoy chocolate more easily and happily.
Industry reports show that the expansion market is picking up in 2024, and the sales volume of expansion products on e-commerce platforms reached 920 million pieces, up 5.9% year-on-year. Consumers' demand for the taste, quality and health of puffed products is increasing, and everyone is eager to try more puffed products with characteristics and personal tastes.
Based on in-depth consumer insights, Ganyuan's three puffed sub-brands - Guoba, Yiya and Gu Weineng - are officially launched.
The [Guoba] series covers three categories: large yellow rice pot, small crispy pot and glutinous rice pot. On the basis of Ganyuan's seasoning advantages, Ganyuan's traditional products, bean fruit seeds, are also integrated into the glutinous rice pot, which adds a layer of crispness to the pot. Innovative raw materials, coupled with bold and rich seasoning, properly satisfy the curiosity psychology of current young consumers.
Popped pepper salted egg yolk flavor, black garlic vine pepper, fresh shrimp chicken sauce flavor, these eye-catching flavors of the traditional glutinous rice pot play a variety of new tricks, not only make people appetite, but also for the development of the pot category to explore more possibilities.
The [Greedy] series is mainly based on French fries, shrimp fries, and biscuits. With "Greedy" as the core, the taste exploration will be brought to a new height. At the same time, based on consumers' emphasis on health, Greedy also focuses on expanding the direction of fruit and vegetable flavor in the flavor. Prebiotics, vitamin D, calcium and other beneficial nutrients are added to the fries to meet the needs of specific groups of people.
In terms of ingredients, "greedy" is also a real material. The shrimp strips are innovatively added with real fruits and vegetables, using real krill meat instead of shrimp powder for seasoning, and then using chicken juice to freshen it up.
[Gu Weineng] also includes three product lines - rice cakes, nut crisps, and baked potato chips. "Specializing in the power of grains and catering to health trends" is the original intention of Gu Weineng. In terms of raw materials, Gu Weineng integrates healthy ingredients such as coarse grains, grains, fruits and vegetables, nuts, plus five black nutrition, prebiotics, vitamin D and other nutrients, filling the nutritional structure of the product with plump, rich flavors and full ingredients, and also making each category stand out.
It is believed that Gu Weineng will be a dark horse in the future healthy snack track and become a snack brand with innovative taste and health attributes that is widely loved by consumers.
In 2022, Ganyuan's R & D staff has reached 183, and the R & D investment has exceeded 22.54 million yuan. However, the real power comes from Ganyuan's exploration and research on flavor - more than a decade of unswerving pursuit of the ultimate and unique taste, unlocking the potential of each flavor.
At Ganyuan, our quality assurance is not only reflected in the fine management of the production process, but also begins with the harsh selection of raw materials. We insist on finding and purchasing the best quality raw materials from around the world, selecting suppliers who pay attention to environmental protection and sustainable development, setting strict Quality Standards for all raw materials, and establishing a complete raw material traceability system to provide consumers with healthy and environmentally friendly food choices.
For Gan Yuan people, seasoning is not only a task, but also a challenge. With a unique perspective and a keen sense of taste, they constantly try and innovate, striving to find the best balance and harmony in every tiny taste.
In this autumn sugar and wine fair, we showcased the innovative brand of "Guoguo Heqiao", which is a fusion of black nuts, as well as two categories of products: "Ganyuan New Puffed Line Products" and "Ganyuan Gift Box Products", which comprehensively demonstrated the breadth and depth of the Ganyuan brand, as well as the rich layers of the product line, actively attracting new customers while cultivating the old client base.
We firmly believe that the unique new brand positioning and high-quality product experience will quickly win the favor of the market and become a new growth point for the Ganyuan brand. The platform of Tangjiu will surely deepen the comprehensive understanding of the Ganyuan brand among channel customers, jointly promote the market expansion of the Ganyuan brand and products, and achieve win-win development. Looking to the future. Ganyuan will continue to demonstrate the vitality of brand innovation and continuously launch new products that can stand the test of consumers and the market. We are full of confidence in the market performance of the new brands and look forward to them leading Ganyuan Foods to new heights.
