/ August 24, 2022 Guangzhou -- "The more urbanized people become and the farther away they are from nature, the more important pets become in human life." -- Nobel Prize winner Gerenz.
The change of times, for a commercial brand, is both an opportunity and a challenge. In 2014, the founder of Gisin returned to China from the UK with his pet friends Simba and Miaowi, and found that the domestic demand for pet snacks had not been paid attention to. Both pet food brands and consumers lacked understanding of pet snacks. Therefore, when Gissing put forward the concept of "human pet and abundance" at the beginning of its foundation, and tried to allow urban pets to enjoy their natural freedom, many people thought it was just a "conceptual" thing that attracted people's attention.
Now, eight years later, Gissing still sticks to the concept of "people's pet and abundance", and has translated this concept into reality. Now more and more people have more understanding and trust in the concept of "people's pet and abundance". For Gissing, it is an opportunity to be on the cusp of The Times and to see what they need with forward-looking ideas. But achieving the brand vision in the context of strong competition is a challenge.
Today, the multi-billion dollar pet economy has spawned countless brands and products. Among the many avenues for brand growth, Gissing is sticking to pet snacks.Gissing believes that the value and influence of brand comes from service, and the carrier of service can only be product. Pet snacks can bring pets a richer diet experience, fit the diversified diet nature and emotional needs of pets, and provide benign material support for pet communication, which is in line with the brand concept of Gissing.
Since its inception, Gissing has been focusing on product research and development, building its own product system step by step, gradually improving the production mechanism, and constantly improving the research and development ability. To date, Gissing has its own complete laboratories and factories, forming a complete industrial chain of R&D - production - sales.
Gissing's research and development ability is widely recognized in the industry. He has launched 7 new snacks within 3 months, and has launched more than 20 series up to more than 100 SKUs in total. Up to now, he still maintains a new rhythm every quarter. In 8 years, Gissing has grown from the advocate of the concept of "people's pet abundance" to the leader of domestic pet snack brands.Gissing products are rich but not vague, each is effectively designed for the real needs of pets and pet owners.
In 2015, Gissing launched the first deer horn teeth grinding snack in China, which made more pet owners understand the importance of pet teeth grinding;
In 2016, Cube Fresher series of freeze-dried snacks was innovated when freeze-drying technology was not popularized.
In 2017, the ham on the market is still mainly made of starch, Giesing launched Sausage &Roll pet dried sausage with up to 70% meat, which was well received at the Beijing Eagle Pet Supplies Exhibition. Since then,Bistreats pet functional cookies, MightyMeaty Hamburger and SharkBoom shark cartilage have been released, which has improved people's awareness of pet dietary needs.
In 2018, Gissing launched the market's first Pet FlestaDogpling pet freeze-dried dumplings, freeze-dried small mooncakes, and upgraded the antler molars. At the end of the same year, a lucky New Year's Eve dinner was developed for children.
In 2019, Gissing established a Gissing factory with standardized production process, hygiene standards, sterilization technology, quality control standards and research and development capabilities. Changjie No. 7 series and pure meat jelly 2.0 series have been launched successively.
Four new snack series will be launched in 2020, among which low-calorie chicken pellets \ low-calorie chicken patties are released by the industry; 4 product updates to be launched in 2021...
Reviewing Gissing's 8 years of development, it can be said from a certain perspective that it is a wonderful and surprising process of research and development. The popularity of snacks brings different interactive experiences for pet owners and pets. Pet owners are enjoying the fun more and more, and pets are relying more and more on the pooper. In the city, snacks provide material support for the tacit understanding between pets, and also bring rich and interesting experiences to the daily life of pets.
Under the guidance of the principle of "people's pet and abundance", Gissing is providing urban pets with a variety of food choices step by step, helping pets get rid of the boring and monotonous daily life, and slowly realizing the vision of five freedoms for pets, namely: freedom from hunger, thirst and malnutrition, freedom from fear and anxiety, freedom from physical and environmental discomfort, freedom from suffering Freedom from pain, injury and illness and freedom to be able to express normal nature.
