/ August 24, 2022 Guangzhou -- Changsha, a city with both historical and fresh vitality, has long been an "Internet celebrity" destination for domestic tourism. Especially in the current traffic era, Changsha, a well-known city in the era of TV media, has its own characteristics of content creation, which also contributes a steady flow of traffic to urban cultural tourism in the era of mobile Internet.
From August 18 to 20, the "Star City" Travelers' Conference was held in Changsha. The International Traveler Content Creation Conference, TF Festival Traveler's Night and Traveler's Life Festival were held in turn. The big names in the literary and travel industry, experts and scholars, and literary and travel content creators witnessed the transformation and upgrading of Changsha as a "destination of Internet celebrities" to a "super destination". Wang Wei, Vice president of Ctrip Group and CEO of Business development and Government Cooperation Department, said that Changsha has promoted the upgrading of tourism consumption scenes and tourism content through the deep cooperation with Ctrip, making the leap and change of cultural tourism from the "punching time" era to the "big story" era, and helping Changsha to become more youthful and trendy. Towards the international super destination.Transforming Changsha's natural temperament into a more active content ecology
This year marks the eighth year of the "Travelers Conference series", which has been held in popular tourist destinations such as Lijiang, Chengdu, Shanghai and Sanya. It also marks Changsha's entry into the ranks of the most popular tourist destinations. At the launch ceremony of Ctrip's "Super destination strategy" in July, Changsha was selected as the first seed city. A "super destination" is bound to be a combination of heat, content, experience, service and so on. The landing of the conference is the deepening of the content level, the activation of the cultural and entertainment field, and also Ctrip Group to help Changsha to create a super destination.
Wang Wei introduced that in addition to TF Traveler Conference, Ctrip also has CTF China Traveler Conference and ITF International Traveler Conference. China Traveler Conference focuses on destination list sharing. Usually held three to four times a year, the hot lists are released in different seasons, the situation of the local cultural and tourism industry, and the trends and preferences of tourist destinations. International Travelers Conference is mainly aimed at global travelers, this TF ceremony held in Changsha focuses on content ecology. Both CTF, ITF and TF events advocate the introduction of C-end, not just holding a conference, but hoping to combine the function of Ctrip platform to make each conference have some different forms of exploration.
In recent years, Changsha has made remarkable achievements in the building of Internet celebrity economy and the promotion of Internet celebrity city. Changsha itself also has a natural temperament, which has a long history and culture, but also occupies the C position in the freshest trend culture. Moreover, the city life style and the state of the citizens of Changsha have become the most attractive characteristics of urban tourism.
The conference includes discussions, exchanges and topic sharing among experts, scholars and content creators. There are also content production lists, which focus on vertical content producer projects and individuals. At the same time, the Travelers' Life Festival was held in Huayi Brothers Town of Changsha, inviting famous artists and bands to perform, hoping to introduce young people's exploration of travel, music and art, bringing a different way of travel and a more active ecology of content creation.
The city culture, lifestyle and consumption patterns become the way to develop urban culture and tourismThe heat wave of over 40 degrees Celsius is no match for the growing popularity of Changsha, an Internet celebrity. From Juzizhou to Yuelu Hill, from Wuyi Square to Hunan Provincial Museum, Changsha is filled with people... Network platform on all kinds of grass, punch the content of Changsha too busy.
"Changsha is a very special city. Personally, I like Changsha very much. The food here and the lifestyle of the citizens make the tourists' experience very good." Wang Wei said that nowadays, Chinese people have a lot of choices in the field of leisure and vacation, and Changsha is mainly based on the temperament of the city itself. This kind of temperament comes from the city's culture, the lifestyle shown, the attractiveness of life consumption business, which has become the development of many new Internet celebrity cities.
In addition, Wang Wei believes that Changsha's excellent business environment and urban fireworks have also become a strong factor for the rapid development of the cultural and tourism industry: "I think Changsha's cultural and tourism industry should be relatively happy in China. For example, because the investment cost is relatively more advantageous, so the five-star hotels are very cost-effective, attracting many high-end consumer groups. From the business form, the city night economy is very prosperous, and there is still a large space for local cultural and travel consumption."
Ctrip's content section has also been expanding this consumption space. In the future, Ctrip will continue to make new explorations in the sharing and communication of user information. We will look for good tourism products in Changsha for users, but also strive to let users generate new inspiration for cultural travel consumption. "For example, city dwellers have already visited most of the destinations around the city, but there are so many new projects, new products and new attractions in the destinations every year that they may need platforms to inspire more people to reach them. New projects in the places they've been to, and the appearance of good Internet celebrity homestays, etc., may awaken users' desire to travel again. Giving consumers an extra trip will help the industry as a whole." "Wang Wei said.
Join hands with Changsha to become young and trendy internationalization
In recent years, Ctrip and Changsha government has also had a lot of cooperation: Internet celebrities hit the card city marketing promotion, after the epidemic many times to issue government cultural travel vouchers......
"Among them, the effect of consumption vouchers is very obvious, and the leverage ratio of consumption side is basically more than 1:7, including the rapid recovery rate of the short-term promotion of cultural travel, which can generally reach the historical period in the first month of the issuance of consumption vouchers, more than 50% before 2019. This summer holiday should have recovered to above the level of the same period in 2019, showing the effectiveness of Ctrip and the government's joint efforts to promote the recovery of the cultural travel market." According to Wang, Ctrip itself is a platform for finding inspiration and good products. In addition to cooperating with the government, Ctrip has also been doing joint promotions with industry partners. Ctrip has dozens of promotions each year, with different themes at each stage. Changsha is a relatively less tourist-oriented city in the off-peak season, so spring, summer, autumn and winter have different themes. 919 Ctrip promotion will soon start, consumers can pay attention to Changsha has a large number of cost-effective and product power of tourism products. In addition, in the context of rural revitalization, Ctrip, as a leader in the tourism industry, shouldering its social responsibilities, has done a lot of positive work in the development of rural tourism and the training of destination tourism talents. Xunlong River Farm is the first batch of Ctrip resort farm projects. We will continue to develop new tourism scenes in Changsha, and there will be more landing projects in the future.
"In the future, Changsha in the network celebrity city to build, we will keep looking for new marketing points, because the young market is dynamic, their choice of the whole travel, in fact, is with a very significant diversity. We cooperate with Changsha to explore new business forms to meet the needs of the young market."
< /p>Wang Wei said that there are a lot of excellent cultural tourism enterprises in Changsha, have a strong self-drive to do young people like the product, on the other hand is the government guidance, which good fields grow out of some new forms of business, how to encourage. As a platform, Ctrip has the power to bring good things to consumers, and the linkage between government and enterprises drives the prosperity of the whole market. "After the epidemic, Changsha's tourism has done a lot in terms of youth and trend. In the longer term, the next step needs to be internationalization. The city needs to be more diverse and inclusive, attract more international traffic users, and finally become a world tourism destination."
