/PRZWT/BEIJING, January 10, 2025 - On December 31, Liese, a professional dye and care brand owned by Kao, officially announced that SNH48 GROUP members SNH48 Wang Yi and SNH48 Zhou Shiyu have become brand color ambassadors, joining hands with "Kao Lijie Foam Hair Dye" to jointly open a new chapter of color fashion, experience Liese's "salon-level" home hairdressing experience, and witness the blooming of diverse beauty.
The two color ambassadors, SNH48 Wang Yi and SNH48 Zhou Shiyu, not only have excellent appearance and talent, but also have a positive attitude towards life and the spirit of courage to try new things, which coincides with the concept of "playing with color freely, let me shine" that Liese has always advocated. One of them is profound but elegant, and the cool style is freely switched, and they use their strength to shine on the stage in many ways; the other is sweet and gentle, with a beautiful posture, and their true colors are dazzling under the light.
Different styles are equally brilliant, and their images are perfectly integrated with the brand concept of Liese, not only leading the trend in shaping personal style, but also setting a positive example for fans and consumers. Hairdressing is not only the starting point for consumers to change their mood from "head", but also shows their unique personality and attitude of embracing trends. This collaboration with the two color ambassadors is the unity of the aesthetic concepts of both parties, and the common pursuit of art and fashion.
It is believed that this collaboration will further enhance the brand power of Liese in the hearts of young consumers, and also add more color and vitality to the entertainment careers of the two color ambassadors.
"Color" moment
In this cooperation, the two "Haze Brown" and "Provence Rose Brown" products endorsed by SNH48 Wang Yi and SNH48 Zhou Shiyu respectively correspond to their unique personalities. Haze brown is deep intellectual and shows advanced texture; Provence rose brown, sweet and playful, with its own romantic atmosphere. In addition to these two colors, the "Kao Lijie Hair Dye Series" includes 18 popular individual hair colors in three series: natural color, reduction color and design color. The rich product matrix provides consumers with personalized trend matching inspiration to meet diverse hairdressing needs.
As a professional dye and care brand at home, Liese bubble hair dye uses bubble hair dye, which is light in texture, easy to apply, and evenly colored. And it contains a gentle formula with plant ingredients, which will not irritate the scalp. The product contains hair protection ingredients such as hydrolyzed silk and lanolin acid. After dyeing, the hair color is transparent, smooth to the touch, and natural, and you can enjoy the "salon" hair dyeing effect at home.
New color for "hair"
Today's young people are more pursuing individuality and authenticity, and they desire to be able to express their beauty, not just external modifications. Hair color is loved by many younger generations as a "shortcut" to change their overall temperament. At the moment of the New Year, "New Year's Hair Color Change" is a beautiful blessing of "good luck". A gentle and natural, online texture, and "easy" bubble hair dye allows consumers to achieve hair dye freedom at home, creating a space to show their individuality and self.
The encounter between the hair dye brand and the new generation of idols will undoubtedly bring more surprises to consumers. Let's look forward to what kind of trend sparks Liese and the two color ambassadors will collide in the future. Liese will also continue to adhere to the brand concept of "continuous innovation, pursuit of excellence", bring more hair care products to consumers, and witness more innovations and breakthroughs in the field of color fashion for the brand!
New Year's "new color", from stage to life, starting from "head", with a "new" attitude, deduce the charm of color. Play with Liese bubble hair dye to create a beautiful moment!
