/ Asahi/August 18, 2022 Guangzhou - In recent years, due to the real estate regulation, raw material prices and other factors, the kitchen electricity industry has been under pressure to move forward, and even showed a downward trend. Data showed that retail sales of kitchen appliances fell 8.4 percent year on year in the first half of 2022. Range hoods fell by 8.6%, gas stoves by 6.0% and disinfection cabinets by 15%.
In the depressed market environment of "single-digit decline", the retail sales of Casati Kitchen achieved a reverse growth of 40.55%. Gas stoves rose 39.9 percent, range hoods 30.57 percent, disinfection cabinets 68.44 percent and ovens 44.5 percent.
The industry is down, Casati kitchen with what can reverse the situation, to achieve growth against the trend? The main reason is that Casady constantly iterates function upgrading, scene and ecological innovation based on user requirements, and constructs a new kitchen life picture for users with high-end smart kitchen scene. This is also a true portrayal of Casatti's development in the process of "user stories".
From selling kitchen electricity to providing smart kitchen solutions
< P > In the past, the way users buy kitchen appliances is to buy one by one, refrigerator, stove, oven, steaming box, disinfection cabinet and so on, these kitchen electricity is completely independent. In the era of the Internet of Things, these isolated kitchen electricity products can be connected through the Internet to carry out intelligent linkage according to the kitchen usage scene, which is also the future development trend of kitchen electricity.
In December 2021, Casatti Connoisseur Kitchen upgraded the smart kitchen scene for users, so that the five chefs in the kitchen can realize interconnection. For example, users will be able to "control one screen" through the smart large screen of the range hood. When cooking, as long as the gas stove is opened, the range hood will be opened synchronously and automatically sense the size of smoke, and automatically adjust the wind speed; In the process of preparing and frying dishes, whether it is necessary to switch on and off the machine, adjust the wind speed of the range hood, or start the air management, just one word can be controlled by voice, and the whole process is "0 manual". The VOC kitchen air management module of the range hood can also detect the kitchen air environment at any time, keep the kitchen air fresh at any time, and avoid the diffuse oil smoke.
At the feast held in Chongqing in June this year, Casati joined hands with scene brand Sanwing Bird to open the road of customization of smart kitchen electricity. Owners of residential communities all over the country can go to Sanwing Bird offline and online official flagship store to find designers to communicate kitchen design and transformation scheme. As long as you give an idea, you can quickly have a complete set of Casati kitchen electricity products The smart kitchen.
Many people think that this year's consumption slump, there should be a consumption downgrade, in fact, quite the opposite. According to the data of Suning Shopping on June 18, during the period of June 18, the arbitrage orders of home appliances above 70,000 yuan in Suning shopping stores increased by 103% year-on-year, and the arbitrage orders above 300,000 yuan tripled year-on-year. The trend of one-stop home purchase is accelerating, with kitchen, balcony and living room becoming the three most popular arbitrage scenes.
The big data of consumption on JD.com 618 also shows that, taking kitchen appliances as an example, after a round of long-term stay at home, the utilization rate of kitchen appliances increases, leading to diversified demand for kitchen appliances and increasing proportion of arbitrage purchase. The lazy economy spawned a dishwasher explosion; Consumers will have higher requirements for product quality, the pursuit of high-end and high appearance level.
He Qian, general manager of Chongqing Department Store, said at the scene of Casadis banquet that the epidemic has greatly changed people's life attitude and lifestyle, and they pay more attention to family and quality life. Currently, the unit price of Casati is 2.2 times higher than the industry average, but the growth rate is much higher than the industry.
All these fully prove that with the young people of Generation Z becoming the mainstream of consumption and more and more families entering the middle age, the era of consumption upgrading in pursuit of quality and smart life is coming. Kitchen as one of the most important life scenes in the family, its intelligent transformation will appear the demand explosion.
Li Huagang, senior vice president of Haier Group and president of Haier Wisdom, also gave a response to this trend: On the new track in 2022, Casati will further combine with the three-winged Bird in depth, bringing the "boundless home" beautiful life to thousands of families.
Li Huagang said that Casati has done the art home appliances to the extreme. It takes complete sets of home appliances as the carrier to further realize the interconnection of network devices and continuous iteration; The three-winged Bird takes intelligent life to the extreme. It takes the brain of a wise person as the core, and meets all the needs of users' life with a one-stop intelligent scene and experience cloud platform. When the Casati and the three-winged bird combine, they create a beautiful life of "home without boundaries", and truly realize no boundaries in space, life and ecology. < /p>Scene solutions such as smart living room, smart bedroom, smart balcony, smart cloakroom and smart kitchen jointly created by Three Winged Bird and Casati have been launched, which will certainly bring more intelligent, elegant and efficient lifestyle for high-end consumers, and promote Casati to continue to grow at a high speed.
