/ AsSOC News/August 15, 2022 Guangzhou - In recent years, China's household appliance industry has stepped into the stock market. As a mature product, washing machine has encountered a ceiling in the innovation of core technologies and serious product homogeneity, which also leads to the "price war" in the industry from time to time. Therefore, for most users, price becomes one of the key factors to consider when choosing a washing machine. As a result, many people believe that low-price products will be more popular.
The latest GfK ZhongYikang washing machine Bestseller list upends this perception. The top washer of the year is the Casati Neutron and Beauty Washing and Drying machine, which costs more than 30,000 yuan each, nearly six times the price of the next best-selling brand. How did Casatti become a best-selling product? The reason for this is the high value experience Casatti provides to users. It can be said that behind the popularity of Casati washing machines is the "user story" that constantly meets the needs of users.
Is common washing machine homogenous?
The reason why users pay more attention to the price factor when buying washing machines is mainly due to the serious homogeneity of functions of washing machines launched on the market, which cannot provide users with differentiated experience. This allows users to choose products based on price rather than iterate over features. However, the ultra-low price competition also brings the corresponding side effects, such as poor quality, poor service and other problems, which seriously affect the user experience.
Now, the situation was broken by Casati. Casati, through technological innovation, leads the industry from single barrel washing into a new era of multi-barrel partition washing, bringing a new washing experience for users. Casati pioneered the "zoning washing" technology to achieve the ultimate balance of the upper and lower tubes. The upper tube can be used to wash small precious clothes, baby clothes, underwear, etc., while the lower tube can be used to wash large clothes such as coats, bedding, etc., meeting the differentiated washing and care needs of different home users.
In order to solve the care problem of high-end clothes, Casati created a third way of washing and care after washing, dry cleaning, "air washing", all-round care for clothes. Coupled with cloud sensing radio-frequency technology and water-soluble nourishing liquid, so that clothing fibers recover elastic moist, take on a new look.
Open a new track for growth Scene innovation to improve value
In addition to proper care of clothes, exquisite appearance and wear are increasingly becoming a person's plus points, and at this time, users need not only to wash clothes, but also a complete set of high-end clothing care solutions including care, wear and so on. While ordinary washing machines are difficult to achieve, can Casati do it?
Casady provides users with one-stop scene experience of washing, care, storage, matching and purchase through intelligent scene solutions. When the user walks into the cloakroom in the morning, the wisdom cloud mirror can be recommended to wear according to the weather and occasion, and the "maintenance air wash" can take care of the new in 10 minutes. High-end gowns, suits and other clothes that need careful care can be placed in the intelligent care cabinet for intelligent storage, sterilization and shaping, and users can quickly find them with just one key search.
< P > It can be found that what Casady can bring to users is not only scientific and technological innovation, but also changes the user's washing experience and life style through the scene of lane change, and upgrades the user's life quality. These not only won the reputation of users, but also the market recognition of Casati.
