Consumers' concept of consumption is changing.
According to Nielsen research results, 61 percent of consumers choose to buy high-end products because of their superior quality. This means that price is no longer the primary factor influencing the consumption of high-end goods, and quality is getting more attention.
This trend is also reflected in the home appliance market.
According to JD.com's big data, the sales volume of high-end quality home appliances increased by more than 10 times year-on-year within 30 minutes of opening on November 11. Focusing on quality demand, Casati launched Quality Life Lab on November 23. Through "extreme challenges" such as ballet dancers dancing on refrigerator drawers, stacking bowling balls on running washing machines, and hanging facial masks on air conditioning outlet, the high-end quality of Casati is verified, giving you a reason to choose Casati!
You get what you pay for. Quality consumption brings strong purchasing power
Choose home appliances, but also choose lifestyle.
According to the analysis of 21 network adjustment laboratory, this year, consumers' demands for product quality and service are increasingly tending to rational consumption, which means that consumers are changing. When choosing home appliances, they are not easily "fooled" by price, but are more willing to pay attention to the life changes brought by home appliances.
This coincides with the conclusion of McKinsey China Consumer Survey 2020. As a busy and wealthy "tasteful middle class", they value quality more and are willing to pay a premium for high-quality goods, according to the survey. In other words, they prefer to believe that "you get what you pay for".
Seeing is believing, real quality to impress users
Consumers do not understand the fancy concept and packaging, but understand the real quality of home appliances. According to a China Youth Daily survey,97.5 percent of respondents believe excessive packaging is a serious problem. And most consumers believe that "seeing is believing", how the quality of household appliances, do not dare to place an order. At this point, Casatti's approach lets people see a bright, quality life lab comes with props, tricks "fiddle" appliances.
Dare to say high quality, can not be afraid of "extreme challenge". Generally speaking, the bearing capacity of refrigerator drawers is close to the limit of 10 or 20 kilograms, and further weight may cause the drawer to break. The Casati refrigerator drawer, which can hold a ballerina standing and dancing, remains intact and shows no signs of shaking under the combined pressure of a full-grown woman's self-importance and dance moves. On a high-speed washing machine, the balance master stacked three bowling balls on top of each other. The bowling balls did not fall off, and the machine ran smoothly.
Winter air conditioning more and more dry is the consensus of many people, but not the consensus of Casati! The mask is hung in the heating 28℃ air conditioning outlet before blowing hot air for 30min, the weight of the mask is almost unchanged, because the twin tower soft wind 52% gold humidity does not reduce weight, more water lock. Tropical fruits will change color and get frostbite in regular refrigerators, but they will remain fresh after a week in the 12℃ storage space of Casati Ice Bar. The end of the pipe connecting the Casati machine is gradually closed by props, leaving only a small gap, while the balloon on the other side is still firmly attached to the machine. When a water heater showers a bowling ball weighing more than 6 pounds, the ball is quickly washed away, because the water volume of the water heater increases by more than 90 percent.
As the need for quality takes over from the need for price, the industry must change. In terms of creating high-quality life with home appliances, Casati is at the right time. She not only breaks the bias of "high-end niche, high price and small quantity" in the industry, but also realizes the "high price and large quantity" recognized by users.
