Hundred-year-old mountain and win heavy cooperation, international sports organizations are more understand the water?

2022-08-17 17:35 0

/ August 17, 2022 Guangzhou - In the midsummer, we have ushered in one sports competition after another. The World Volleyball League, which opened in May, has been a fierce competition for one and a half months. In July, table tennis fans were treated to the WTT Championship in Budapest as the Men's Asian Cup produced one exciting match after another. At the track and Field World Championships, Wang Jianan finally made a surprise jump to win the title, but also infected the public. A series of endless events bring people upward strength and soothe people's emotions in special times.

Brands also seem to aim at sports that can reach people's hearts. They show their magic powers in succession, hoping to build a bridge of communication between brands and consumers with the power of sports. Among these many brands, only one brand has almost completed the major sports events held this year, whether it is the World Volleyball League, men's basketball Asia Cup, or the WTT Championship in Budapest. He has been active in various sports venues, and this brand is Baiusainshan.

Signed a contract with WTT World Table Tennis Association, and the great sports territory of Baisuishan expands again

Just a few days ago, a big news blew up the sports circle. The real natural mineral water Baisuishan signed a contract with WTT World Table Tennis Association and became a global partner. Following the cooperation with FIBA and Volleyball World, Baisainshan has brought table tennis into the brand's sports landscape.

Why did this news set the sports world on fire? In recent years, the International Table Tennis Federation has been reforming its table tennis competitions to enhance the competitive and commercial nature of table tennis competitions. After the establishment of the WTT World Table Tennis Federation, it has made drastic reforms to enhance the influence of table tennis competitions. Because the WTT World Table Tennis Association shoulders such responsibilities, it has high requirements on partners, so it has been attracting the attention of the sports circle, and Baiyushan is its chosen reliable partner.

What does Baiusishan rely on to win both the favor of mature international sports organizations and the trust of international sports organizations determined to reform? Global mature sports organizations, such as FIBA and World Volleyball, have mature business structures themselves. Their strict selection of partners is to ensure that their competitions can continue in a healthy mode. In order for sports organizations to keep the competitions running in a mature and healthy business mode, the decisive role is the competitive nature of the sports events Sex is high enough to attract viewers. For example, why the English Premier League, La Liga and other five European leagues have been the best in the world football, because they represent the highest level of football in the world and have a large number of fans.

It is therefore important to keep events competitive, so sports bodies are understandably tough on their partners. In sports events, drinking water is an indispensable link, quality drinking water is very important for athletes to maintain a high level of competition. Different from other types of water, Baisuishan belongs to natural mineral water, containing potassium, sodium, strontium, magnesium and other mineral elements to replenish water and minerals, natural fit with sports, so that athletes can maintain their status in fierce confrontation, and dedicate high-level events for fans. Baisuishan high quality natural mineral water plays an important role in keeping enough competition, so it can be favored by the International Basketball Federation, the volleyball World and other mature competition organizations.

All are mineral water, why choose the Baisei Mountain?

China Merchants Securities food and beverage industry in-depth report shows that Western Europe, Japan and other developed countries attach great importance to the quality of drinking water, natural mineral water accounts for more than 80%, and a large number of natural mineral water brands have been born, Baisuishan stands out among many brands, successfully hand in a number of international sports organizations, naturally has the brand confidence.

First, the natural mineral water strength of Baisui Mountain. There are many kinds of natural mineral water, divided into eight varieties, among which the mineral water known as "gold in water" metasilicate acid ≥25mg/L is metasilicate natural mineral water, Baisuishan belongs to this type. Baiusishan mineral water comes from crevices in rocks hundreds of meters underground. It is far away from surface pollution, making it healthier and more suitable for the sports industry, which is very strict about drinking water.

Second, Baiusei Mountain has slowly accumulated experience of competition cooperation since 0. Anything is not accomplished overnight, throughout the domestic numerous packaging drinking water brands, have not done 100 years of mountain and sports closely bound to the degree. Since cooperating with domestic competitions, Baisuishan has accumulated rich experience in cooperating with CBA, Chinese Super League, China Badminton Open, China Table Tennis Open, Shanghai Tennis Masters, China Cup Sailing and other competitions. Quantitative change causes qualitative change. Baisui Mountain leads other brands in the field of sports in several dimensions. To sum up, a healthy and high-quality mountain with rich sports territory can naturally be recognized by international sports bodies.

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< P > Since the reform and opening up, China has gradually become the world's factory. Made in China once enjoyed the world's reputation, but the label of cheap, not high grade was also pasted on the Made in China. In addition, compared with the products produced in China and branded for sale abroad, Chinese brands are far from the reputation of the former. Strong products and weak brands have been a major challenge for domestic enterprises going overseas.

Under the background of national industrial upgrading, from made in China to refined in China and then to created in China, Chinese brands should also change their methods to go to sea and show the power of Chinese brands. Baisuishan gives a reference example. On the one hand, speaking by quality strength, Baisuishan Natural mineral Water starts from the most basic quality, spends hundreds of millions of funds to find high-quality natural mineral water source, and invests heavily to build a first-class factory. Behind a simple bottle of mineral water, the brand is built with international first-class standards.

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On the other hand, good at showing the strength of the brand to the world, Baisuishan successfully registered in the international sports organization with the highest requirements for drinking water quality, as its official drinking water, from the other hand to show the high quality of Chinese brand. Baisuishan stands on the highest stage of sports competition, showing the quality and confidence of Chinese national brands to the world, and accumulating experience for national brands at sea. It is the efforts of many national brands like Baisuishan that are tearing away the traditional label of "made in China" step by step and reversing the status of Chinese export products as strong brands and weak brands.

Source: Corporate press release
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