When material satisfaction is already taken for granted by most people, it can bring intangible psychological satisfaction to consumers, so that the brand can gain a foothold in the market. It is certain that the model of "traditional hotel + high computer" in the past has lost competition barriers in today's e-sports hotel market, and now consumers are more picky about the accommodation experience. Excellent quality and service, enhance customer stickiness In order to reach the same frequency interaction with consumers, LONGBUFF esports hotel has established a deep cooperation with Tencent Games, enjoying Tencent's major game resources. In terms of visual design, FHD hotel design team takes the "Red and blue BUFF" of King of Glory as the IP core, and integrates various elements such as Guocao culture and esports game IP to enhance user experience and immersion through immersive experience design.
Meeting consumer demand and taking into account cost control can bring more returns for investors. LONGBUFF esports Hotel has deep cooperation with big-name alien brands of peripherals, adopts leasing scheme to reduce single room investment, and at the same time provides peripheral hardware subsidy policies for hotel investment, which guarantees that the hotel has excellent peripheral equipment to meet the equipment needs of consumers, and also ensures cost control.
For middle and high-end hotels, how to increase the revenue of the hotel is still the core issue in order to take root in the regional market. Under the business framework of LONGBUFF e-sports Hotel, LONGBUFF e-sports Hotel has established strategic cooperation with Huahaicheng Hotel Management Group, and has a professional hotel management team, which can provide comprehensive and full-link services for hotel operation and bring more efficient project returns to hotel investors.
Back to the group, with the supply chain and strong traffic support. As a medium and high-end esports hotel brand of Lisheng Group, a high-end hotel owned by Ctrip, Ctrip APP gives priority to escort LONGBUFF esports hotels and provide traffic support for LONGBUFF stores. On the other hand, Lisen Group provides 20 million plus Lisen members and 400,000 plus Ctrip quality team information, and enables the whole chain supply chain and core brand communication in the industry, which provides a strong guarantee for LONGBUFF esports hotels to enter the national market.
From the data, LONGBUFF has obvious advantages in market premium ability amid the strong competition among various brands. Take the newly opened store (Qidong Store in Jiangsu Province) as an example. During the Spring Festival, the hotel was put into trial operation for 28 days in February 2022. The average rental rate reached more than 90%, the member re-purchase rate was about 80%, the average room price was about 480 yuan, and the non-room fee income accounted for 30%.
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It is undeniable that the esports hotel market is booming, the future esports hotel will have more obvious population division, the future esports hotel will match the hotel facilities and corresponding hotel functions according to the "service crowd". At present, LONGBUFF esports Hotel has taken the lead in the field of immersive esports hotel by virtue of its keen market sense and differentiated hotel products. With his judgment on the market and confidence in his own brand, Zhang Yang, the founder of LONGBUFF esports Hotel, asserted that he would open 500 stores in the next three years, covering the first, second and third tier cities.
