/ Asahi/August 11, 2022 GUANGZHOU -- As China's economy accelerates, tourism is booming. If China facilitates international and domestic travel, the contribution of tourism to the Chinese economy is expected to exceed the pre-pandemic level by 2023, exceeding 10 percent year-on-year in 2019, according to the latest Economic Impact Report (EIR) of the World Travel and Tourism Council.
Based on this huge tourism market, many international hotel brands see the potential of the domestic market. As international hotel brands join the Chinese war, how to realize the localization of international hotel brands, create differentiated products to maintain the core competitiveness, is the problem facing international hotel brands.local culture and art < p>
< P >< B >< P >< P > > Customized city business card < P >< P > > Ritting Hotel is a high-end full-service brand of Radisson Blu Hotel Group, which belongs to Jinjiang Hotels (China). It was officially introduced into China in 2019 along with the global development strategy of Jinjiang International Group. Relying on the advantages of the international platform, accurately positioning the demand of the Chinese market, is committed to creating a high-end full-service hotel with the most exquisite life art, covering business, leisure and vacation for the post-60s to post-90s Chinese new middle class and above.
Specific to the strategic layout, Liting hotel with the business strategy of one store one design, the city exploration guide, as a part of the service. By combining 70% of the original design style of the hotel with 30% of the local culture and art, the hotel itself becomes the concentration of the city, just like an art gallery and a customized city name card.
Liting hotel integrates the modern Nordic style design concept into the art IP with the punch card attribute. In the decoration color application, the solemn and commercial carbon black color is the main color, adding the auxiliary color of wine red to add the romantic atmosphere of the space, bringing the guests the senior, fashion, elegant, cordial space atmosphere experience.
FHD hotel design as one of the design units of Liting hotel, is China's new hotel culture advocate, in the design process of Liting hotel, through the weaving of urban life art design and presentation, the urban life style cleverly into the daily stay, the regional culture deeply into the space art. Different regional culture combined with modern accommodation needs, to create the theme design, the achievement of Liting hotel business no lack of romantic, elite and without fireworks of the senior sense.
< /b>Wenzhou is a city with a large number of historical buildings, including city walls and towers, pavilions, temples and shrines, residential houses, Bridges and culverts, wharves, etc. There are not only a cluster of historic districts, but also scattered buildings that walk the city and countryside.
These buildings have gone through the vicissitudes of time, reflect the changes of The Times, have profound cultural connotation, and have high historical and artistic value. FHD hotel design will embed these urban culture into the design concept of the hotel, to create a hotel brand image is of great significance.
FHD hotel design presided over the design of Wenzhou Liting hotel, according to local conditions to Wenzhou Ouyue culture, landscape culture, national culture and other long-standing cultural connotation, into the Wenzhou hotel space. Combining the classic feelings of Liting Hotel with local culture, the structure deconstructs the picturesque Ouyue culture, awakening Wenzhou and meeting Liting in the context of inheritance.
FHD hotel design will be a perfect fusion of modern style and Chinese style, subtle cultural embellishment, so that every inch of space is not missing a trace of art. The warm and moist cultural connotation of Ouyue is completely preserved, presenting the charm of exquisite lifestyle interweaving, allowing guests to release exhaustion and revitalize their body and mind here. < b> Hengyang LitingA city, in the accumulation and precipitation of history, often exude unique cultural atmosphere and charm. FHD hotel design Hengyang's unique Huxiang culture as design inspiration, extract Hengshan, North Yan South fly and other elements/artistic conception, into the Hengyang Liting hotel space. Creating an immersive urban living environment for customers not only reflects the cultural connotation of the city, but also creates an exclusive value label for Liting Hotel.
Atmosphere calm, elegant business design texture, to create a combination of Chinese and Western, eclectic modern art rest place. FHD Hotel design takes advantage of open and flexible space planning to create a comfortable, relaxed, warm and pleasant social atmosphere. Elegant and fashionable design style, the overall atmosphere of the hotel is advanced and interesting tide.
< /b>Changzhou as a cultural city with a history of more than 3200 years, Changzhou not only has numerous scenic spots, but also a gathering place of historical and cultural celebrities. FHD hotel design team based on the brand concept of Liting, combined with the city positioning of the ancient cultural city with a long history, the old interior design of the hotel rectifies, a comprehensive upgrade and renovation.
FHD hotel design to "painting, show building, art" as the theme, the use of local unique embroidery process "Jin tattoo" as the main design concept. The traditional craftsmanship and local humanistic spirit are integrated into the space design, so that the artistic life is close at hand, and the cultural pulse and beauty of Changzhou are felt.
Hefei Liting
With empathy for culture and memory, Hefei Liting intends to connect with the city's past, present and future. FHD hotel design will be Hui style architecture, pyrography, paper raft technology, Chaohu and other local folk culture into the hotel space, and through innovative design to give it new life, so that local and remote guests, can find the most authentic city culture and art.
The collision between wood material and marble and other high-quality stone makes the space experience full of style and fun at the same time, interpreting the pursuit of quality. The overall space is pure and elegant, simple but not simple, naturally revealing a comfortable texture. FHD Hotel Design Office, China's famous original hotel design agency, in 2009 by the Asia Pacific designer brand figure Cui Liang founded in China's design capital - Shenzhen. The team of more than 130 people are domestic and foreign hotel design industry elite, accumulated 15 years of hotel project practical experience. In 2021, FHD Hotel Design Office was successfully shortlisted in CCTV China Brand Innovation and Development Project, becoming the first and the first hotel design company in the Greater Bay Area to enter the China Brand Database. FHD hotel design for 300+ city, 4000+ hotel project to provide full link, low cost, high profit full case integration services, including brand planning, interior design, soft furnishings, mechanical and electrical design, lighting design, engineering evaluation, budget quota, architecture landscape eight systems, It has reached long-term strategic cooperation with many famous hotel groups such as Jinjiang, elong, Ctrip, Hilton and Marriott.
With numerous awards and qualifications in the industry, FHD Hotel Design forms the iterative accumulation of think tank big data with its domestic 0-1 full link practical experience, and has explored a complete set of hotel design planning management standards and design operation process certified by international quality service. Enabling the hotel design industry and the hotel brand party/investors/operators to build a moat to drive the hotel business to win!
