White Elephant Food is a comprehensive food enterprise focusing on instant food, covering flour, noodles, frozen, snack food and other fields. It has been established for 25 years. After 25 years of brand accumulation, White Elephant has its own profound brand culture and accumulated a group of consumers. In recent years, White elephant aimed at spicy food crowd, in its subsidiary brand big spicy Jiao focus on innovation, research and development launched to big spicy Jiao Turkey noodles first, hot and sour powder, Chongqing small noodles, Nanchang mix powder and hot pot noodles and other multiple big spicy Jiao series products.
According to a report by CBNData, the size of Generation Z (born between 1995 and 2009) in China is about 260 million, supporting the consumption market of 4 trillion yuan, accounting for 40 percent of the total consumption power. Among them, taste is the core concern of consumers. Young Generation Z prefer heavy flavored products with high recognition, especially spicy instant food. Generation Z is also the main consumer group of white elephant big spicy Jiao. As the main spicy series brand of White Elephant Food, Dalijiao has been constantly upgrading and innovating its taste since its establishment in 2006. With the accumulation of the spicy flavor track over the years, Dalijiao has attracted a large number of spicy lovers, and is known as the spicy instant food brand that "best understands the Chinese stomach". In 2019, Da Spicy Jiao Turkey Noodles ranked first in domestic Turkey noodles, and continued to lead the platform e-commerce instant Turkey noodles category channel sales and audience welcome list.
It is worth noting that at the end of 2021, White elephant spicy Jiao official announced the brand upgrade debut, set to Turkey noodles, hot pot noodles, regional tide spicy cup series and many other products together composed of multiple product matrix, launched its latest positioning "spicy instant players". From "experts" to "players", from "stomach" to "taste", not only in the visual design take on a new look, big spicy Jiao also through the Slogan "hot, burn together" brand feature film resonates with young people, a full range of young people "cool point". In the second half of the consumption of hard strength, as the market leader of spicy instant food brand, Baixiang Spicy Jiao through technology, technology and other innovation breakthroughs, to accelerate regional cuisine into the new "food" generation of exploration is worth looking forward to.
In the video of Big spicy Jiao brand upgrade, whether it is one person at home, late night canteen, convenient travel meal, or stay up late and work overtime meal, leisure snacks, circle party, big spicy Jiao with a variety of fancy spicy "splash" come, fully meet the young consumer groups for "new, strange, special" flavor needs.
< /p>From the interaction with NetEase Games and Blizzard on ChinaJoy, to the formation of "Xiangwei CP" with Weilong, and then to the Arctic Ocean soda, we can see that today's White Elephant spicy Jiao is constantly iterating, innovating, expanding the marketing path, increasing the brand thickness, Strive to be one of the brands best at "playing" with young people.
