/ August 11, 2022 Guangzhou -- With the post-9095 generation becoming a major consumer group, the Chinese market is undergoing constant restructuring. How can consumers choose your brand from many products? How does the channel fill the "traffic pool" from the fierce competition? This is a question that many milk powder brands are thinking about, but Uberamo has given the answer with its actions...
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< P >< P >< P > Affected by multiple factors such as newborn population and the normalization of the epidemic, maternal and baby stores encounter great resistance in the aspects of new customer diversion, customer retention, transformation and transaction. In order to break the bottleneck of flow, maternal and child stores should form a joint force with brands to reach and activate consumer groups more accurately and efficiently.
I noticed that recently Uberamo launched a new customer exclusive activity with the theme of "Beautiful Heart, Riberamo New Delivery" for terminal channels from August to September. The so-called details see the real chapter, this new customer gift box to meet the consumer's pet experience. First of all, it has the meaning of "new". According to the different needs of different groups, Uberimus has customized 3 exclusive gifts: Uberimus Care gift, Uberimus companion gift and Uberimus taste gift. Stores can be combined with consumers' own conditions to meet their personalized, value-added needs.
Secondly, there is a mind, pet users better understand the store. It is understood that UBO is also full of ideas in the setting of applying prices. A 302 yuan Ubo Care gift costs only 69 yuan, and a 218 yuan Ubo taste gift costs only 29.9 yuan. At the same time, consumers can also enjoy the brand direct mail service, which also reduces the operation steps of the store, making the implementation of activities more convenient and efficient!
Ubo "Luxury new gift" activity is not only a deep capture of the current consumer preferences and changes, but also a powerful measure to see the channel to open new pain points. Visible, only pragmatic change, continuous innovation brand, only care about the channel and consumer brand, can continue to create eye-catching surprises and wonderful.
Fine cultivation gives heat!
Confidence! Sales!
In recent years, Uborimo not only deeply links mother and child families with precision marketing, but also better enables channels through the "sinking strategy". At present, only focused, accurate and efficient communication strategies can break the situation if you want to make an appearance in the consumer market. Here, we have to mention the three-year strategy of "convergence of media, one hundred cities and one hundred stores" of Ubo. Through resource focus, the brand heat, channel confidence and market sales will be detonated!
On the one hand, we will focus on 10,000 core stores in key areas of the country and increase investment in accurate omni-channel publicity. Only in July, Uberamo advertising strongly launched nearly a thousand buses, lasting for more than half a year, filled the city with Remus purple, greatly boosting the sales confidence of local terminal stores! It is understood that in the first half of this year, Ubo Ram in Hebei, Shandong, Henan province and other key cities, the offline advertising more than 500,000 "spot", penetration of key stores, the total exposure of more than 10 billion people. Such a saturated release, for the store drainage to open a strong thrust.
On the other hand, in order to better improve the combination effect of product and effect and improve the conversion efficiency of stores, when the advertisement is delivered to the target communities, Ubo has also equipped professional nutrition consultants in the core stores to actively help the stores to carry out small mother classes and other activities, and to help the stores in the whole process of drainage, interception, conversion, retention, fission and so on. And then develop more high quality, high value customers.
Aggregability precision farming is not a day's work, brand precision farming, user precision farming, channel precision farming is a "protracted war", but want to "determine" in the era of uncertainty? Only do what is hard and right. We can see that on the way of helping the channel to break the tide, Ubo has been steadfast and firm in every step. < / p > < p > < b > product is king < / b > < / p > < p > < b > unique formula to win win consumer market < / b > < / p > < p > to explore the optimal borui longed for marketing innovation, channel assignment can behind the core support, product quality is its bottom spirit! In the critical period of survival of the fittest in the market, good products are the chips for marketing and marketing. On the basis of breast milk research, Ubo has won the trust of consumers by intensive farming from various dimensions such as milk source, raw materials and formula.
As we all know, whether protein, fat and carbohydrates are well digested and absorbed is the main reason for the comfortable growth of babies. Therefore, when the new GB made an important adjustment in the whey protein ratio, the research and development team of Ubo has already understood the market demand and created a good selling point of differentiation in digestion, absorption and immune regulation.
It is understood that the milk source of Uborimu comes from the controlled pasture in Brittany, France, 48° north latitude, and the quality is excellent. Whey protein content is greater than 90%, and the protein ratio is similar to that of colostrum. Compared with casein, whey protein molecule is smaller, easier to absorb, and more friendly to baby's delicate stomach and intestines. Dietary fiber, nucleotides, probiotics and other nutrients are added to help digestion, absorption and immunity.
< /p>< /p>Always consider for consumers, always side by side with the channel peer, this is Ubo amo brand temperature and attitude! We also hope that UBO can gain more "human heart dividends" by participating in the milk powder industry. Milk powder lake is surging, looking forward to more and more brands such as Ubo Rim can inject more new vitality and new power into the channel!
