/ Morning News/August 10, 2022 Guangzhou -- On August 8, the launch ceremony of My Youth Tour of Jiangxi, National College Students Tour of Jiangxi was held in Yingtan Longhu Mountain, Jiangxi Province. Guided by Jiangxi Provincial Department of Culture and Tourism, sponsored by Tongcheng Group, and supported by Yingtan Cultural Tourism Investment and Development Group Co., LTD., the activity officially established the "National Campus Promotion Alliance of Jiangxi Cultural Tourism", issued the promotion ambassador of "My Youth Jiagyougan" and the incentive policy of "I represent Jiangxi Cultural Tourism". With the help of the power of Generation Z young college students, Promote Jiangxi tourism in an all-round and three-dimensional way.
Longhu Mountain Scenic spot is a world natural Heritage site, a world geopark, a national 5A tourist spot, the birthplace of Taoism in China and the ancestral court of the Zheng School of Taoism. It is famous all over the world for the beauty of Danxia, the holiness of Daoism, the last song of ancient Yue, and the excellent Yin and Yang. Natural resources in Hushan scenic spot are rich and diverse, and there are not only unique and magnificent Danxia wonders, There are rivers and waterfalls, low-altitude evergreen broad-leaved forests and bird ecological landscapes, as well as cultural sites that highlight the integration of historical, cultural and archaeological values. We sincerely invite students to visit Longhu Mountain and experience its unique charm.
Cao Shuai, CEO of Government Affairs Department of Tongcheng Group, said in his speech that Generation Z, represented by college students, is becoming the main force of tourism. Currently, the generation Z group accounts for 30% of travel users on Tongcheng platform. Based on the profound understanding of Generation Z group, Tongcheng Travel works with Jiangxi Provincial Department of Culture and Tourism to create a series of promotion activities of "My Youth to visit Jiangxi", taking the young people of Generation Z as the mainstream consumer group, to accurately carry out the promotion activities of Jiangxi tourism brand, and promote the orderly recovery of Jiangxi tourism market.It is understood that for the national college and primary school students (including postgraduates), Jiangxi Cultural Tourism Department has launched the benefit of "National Students visit Jiangxi Free". Students can visit 4A level and above tourist attractions in Jiangxi Province without big tickets by receiving the Jiayou Jiangxi Student Card. Including Lushan Mountain, Longhu Mountain, Sanqing Mountain, Jinggang Mountain, Wugong Mountain, Tengwang Pavilion and other famous scenic spots more than 180.
The activity reviewed the achievements of the cultural tourism activity "Jiangxi Scenery is unique • My Youth Visit Jiangxi". Since May, the campaign has been held in 16 universities in 10 major cities, including Sun Yat-sen University, Hunan Normal University and Wuhan University of Technology. With such fun activities as blind box and punch card, as well as the weightier cultural travel benefits of "free travel to Jiangxi for national students", the activity continues to explode in college campuses across the country.
In order to further improve the promotion of Jiangxi Cultural Tourism in colleges and universities, the "My Youth, Travel Jiangxi" National Campus Promotion Alliance of Jiangxi Cultural Tourism was officially established at this launch ceremony, and the secretariat of the national Campus Promotion Alliance of Jiangxi Cultural Tourism was set up simultaneously. For the outstanding students emerging from the university promotion activities of "My Youth Tour Jiangxi" in 2022, the University Publicity and Promotion Ambassador Certificate will be officially awarded and abundant rewards will be provided.
The site also released the "My Youth Jiayou Jiangxi" promotion ambassador award policy. If more than 50 students in Jiangxi register their cards to become ambassadors, they will get 300 to 1000 yuan of travel funds for the same journey according to the different number of registrations. The top two applicants will get 2,000 yuan of Huawei MatePad. In addition, there is also the "I Endorse Jiangxi Culture and Tourism Award", during the activity, you can get 300 to 1,000 yuan of travel funds for the same trip by clocking in several 5A scenic spots designated in Jiangxi Province and sharing moments.
After the launch ceremony, Longhu Mountain Scenic spot will be the first stop of the launch experience group. The college student representatives will experience the theme of "the healing power of Longhu Mountain", centering on the three activity keywords of "summer", "health" and "healing". Starting from the beauty, food and culture of Longhu Mountain, they will participate in a large number of interactive experiences. Taste the millennium spirit spring water, experience the green ping sword and Tai Chi, taste the special snacks in the mountains... Show the students the healing power of Longhu Mountain.
< /p>Next, Jiangxi Cultural Tourism will continue to optimize tourism products and services to provide more cost-effective and high-quality travel experience for college students. At the same time, we will join hands with the same journey to create an integrated marketing closed loop of brand promotion, interactive experience, product promotion, new media marketing and content construction, so as to present to more people the new scenes, new carriers and new ways of Jiangxi Cultural Tourism in the new consumption era, help the rapid revitalization of Jiangxi cultural tourism market after the epidemic, and sing the cultural tourism IP of "My Youth Travel Jiangxi". Polish the brand of all-region tourism destination of "Jiangxi scenery is unique".
