On August 9, "Baichuan Variety Show Season" held the "What you like" to try new movies, the six production team and the main producers' representatives gathered for the first time, to share the origin and convergence process of "Baichuan Variety Show Season" to the media.
Song Binghua, the director of Douyin Variety Show, gave an all-round introduction to the novel program mode of Baichuan Variety Show Season: "Baichuan Variety Show Season" gathered more than 20 producers from all over China, and finally selected 6 high-quality themes from the sample of nearly 100 creative themes, which were created by 6 well-known variety show content teams. The program spans a diverse group of old, middle-aged and young people, and features customized content for different groups. In the form of presentation, it will also cover multiple expression dimensions such as sound, film and fun, aiming at presenting diverse works for the vast audience.
The "Hundred Rivers Variety Season", which contains up to six sub-programs, will broadcast one program every two episodes to show the audience its new breakthroughs in different themes and content fields. And finally take the public judgment as the yardstick, evaluate the real "popular hit".
In addition to talking about the creation story of "Hundred Rivers Variety Season", the six main creators of the present representatives of their own creation content, in-depth share.
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Created by the team of "Chinese Characters Dictation Conference" and "See the Characters Like Face" Guan Zhengwen, "Mojin of the Hundred Chuan Civilization" has become the first variety show in the form of a special competitive word guessing game. Different from traditional cultural variety shows, the show combines guessing games with science fiction themes, infusing the show with an independent worldview. With the drama conflict of interstellar civilizations as the science fiction story line, the program is full of actors, and the outcome of the competition is transformed into the ups and downs of the plot, bringing a new, relaxed and happy watching experience for the audience who love traditional culture.
Speaking of the creative breakthrough of the program, chief director Guan Zhengwen directly expressed his desire to bring more happiness to everyone: "Life is not easy in the current external environment, I hope to make a contrast. The laughter of the audience is my greatest comfort, and it is my original intention to bring laughter to everyone."
< b> Create a multi-scene immersive game decompression variety "Baichuan Kedou Town"Lu Wei's team, who created "This Is Street Dance", this time focused on the emotional pressure and emotional predicament of the current society. In the program, the resident guests and happy ordinary people to build Keadou town, together for is in some kind of life anxiety or emo mood, attracted to come to Keadou town to participate in the anti-Yali plan "Yali" star customized "decompression plan", recommend a variety of strange ways to reduce pressure. Accompany the guests to feel the decompression journey.
When it comes to the choice of program subject matter, Lu Wei, the chief director of the program, said: I always think variety shows have at least one function, which can give people some space to release pressure or emotions at certain times. Baichuan Kedou Town is the peach blossom land in my mind, because when a fisherman enters the peach blossom land, he comes out again and returns to normal life. For him, this is an emotional relief. < / p > < p > < b > elderly social variety "bacc the old friend" < / b > < / p > < p > "a focus on the elderly social variety should do just good?" Through its new perspective and expression, "Old Friends from a Hundred Rivers" may provide the answer. It not only sets up intergenerational observers with multidimensional perspectives, but also explores the special setting of children accompanying their parents socially. It shows the understanding of Chinese intergenerational relationship from multiple perspectives of the elderly, the middle-aged and the young. Moreover, through the creation of warm social scenes, the current elderly can put down their worries and devote themselves to a warm journey of getting to know each other again.
When it comes to the idea of the program's topic selection, Wang Zhiyi and Zhou Jun are very happy to have the opportunity to shoot the subject they have in mind: "This is a social pain point, a big social phenomenon. Old people they need a show to watch. At the beginning, when we were creating this program, the problem was that it was difficult for the elderly to get attention in the commercial market, but fortunately, we were able to complete the idea when we came across the variety show season."
Large-scale two-way intergenerational experimental observation music variety
The integration of intergenerational collision and music has become the biggest highlight of : Classic singers talk to new listeners born after 2000 and new generation singers talk to the elderly. Singers hide their identities and chat and sing one-on-one with other generations of ordinary people to record their real reactions after hearing the songs. In addition to the chemical collision of musical aesthetics between generations, the program also defines it as one of its important tasks to find high-quality hits that meet the aesthetics of both generations of listeners.
Chief director Wu Qunda pointed out the origin of the program with three "soul torture" : the first question, is there a kind of music can travel through time and space? That's why the show is called Baichuan Music Time and Space -- 100 kinds of music through time and space. Second question, is there an emotion that connects generations? And then the third question is, in these changing times, is there something that gives us constant strength and comfort?
large-scale college group competition music variety "Voices of All Sichuan Universities"
"You can hear the melody related to youth here" "Voices of all Sichuan universities" focus on college students, with the most youthful power of group image expression, open a new way to open music.
The program breaks the traditional "tutor + college" mode, focusing on the natural relationship between the former and the latter generation of the school. Six seniors who have gained fame or become household names in the Chinese music industry return to their Alma mater to find capable college students and lead their younger siblings to form a team to compete for the inter-school competition.
Speaking of the program's creative breakthrough, Chen Gang, the chief director, said: "We hope to bring students on campus their blood, enthusiasm, upward and positive outlook to you, let you feel that they are not broken, please keep confidence in them."
Music sitcom variety "Rhapsody of a Hundred Rivers"
With sitcom as the core content, gathering famous domestic musicians, with the method of variety talk show to present the content, "Rhapsody of a Hundred Rivers" to create a "comprehensive package drama" for everyone to bring a "rhapsody experience". The program is based on each musician's idea of his or her life, and the professional scriptwriter and director team will create a unique ideal scene for the artist, so as to realize everyone's "crazy life" and let each audience have an immersive "binge-watching" experience.
The general director Hu Ming explained the wonderful origin of this program: "There are some interesting discoveries when we are doing program planning. Everyone has an idea or imagination that is different from the real life. We are facing many difficulties now, but our thoughts cannot be restrained and we can wander to some other freedom. From my point of view, what I really want to do is to make an expression that is relaxed and then fantastic and interesting."
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On August 9, at the media screening of the "Baichuan Variety Season", a special feature titled "Informal Confession: The Youth of Variety Shows" reminded many media and guests of their memories of Chinese variety shows. At the same time, it also shows Douyin's original intention and determination to deepen the field of variety show. As an annual plan of Douyin, Baichuan Variety Season is pioneering and bold in terms of both program form and content creation.
Talking about the original intention of the program, Song Binghua, head of Douyin Variety Show said:
< P >< P > "Now variety show content creators are divided into three dimensions, content creators, content managers, content operators, three levels of people look at the whole industry from different perspectives. In this, as a platform content manager, you need to know how to create an environment conducive to the release of creativity of content creators, and to view the development of the entire industry from the perspective of content managers. The Variety Season is the product of the combination of these three dimensions.
At this critical juncture of the variety show, the three kinds of creators need to have different dimensions of thinking. Content, stars and venues are not the most important. The core value of the content industry is to make good use of the ability of platform content managers and protect the creativity and innovation of creators.
When we put forward the demand of "truth, kindness and beauty, family happiness", we need to find a method or mode that both industry and capital agree with. And through this model, in the capital, market, innovation to find a balance. This methodology is not new. There are pilot seasons and Test Screening overseas, but this is the first time for such a large-scale, systematic and scientific experiment."
Relying on the 600 million daily active users of Douyin platform, Baichuan Variety Show Season will explore a new variety show model with its deep insight into the variety show creation business and users, and provide more diversified new ideas for the creation of domestic variety show content in the future.
The traditional variety show test in the market usually relies on the production sample to evaluate whether the program has production value and communication value. The fixed watching environment is far from the viewing habits of users, and the subjective rating method of users is difficult to accurately predict the actual broadcast effect.
On the basis of making sample films, Baichuan Variety Season will rely on the natural test of Douyintraffic pool to collect the most authentic and reliable feedback data from users. The bytece-based data verification system avoids personal subjective judgment to the greatest extent and deciphers the password of "popular" content production.
When talking about his understanding of pop style, Song Binghua, head of Douyin Variety Show, made the following analysis:
"Pop style" in different periods and different platforms, is a variable, there is no absolute value. In a comprehensive view, within half a year, the number of broadcast and sound volume of the whole network are at the top of one or two projects, can be called blockbuster. We know that in the last few years, maybe hundreds of shows have been created every six months, so hits must be rare.
For Hundred Rivers, I think 0-2 hits are reasonable. But the probability of 0 is the highest. You can't help that. That's what statistics tell us.
But compared to the way Somebody made a decision about a project in the past, this model has a higher probability of going viral.
< /p>Baichuan Variety Show Season is produced by Douyin, co-produced by Beijing Satellite TV, Henan Satellite TV and Jiangsu Satellite TV, named by Junlebao Little Luban Children's Milk Powder and co-sponsored by Bunbang. The show's first variety show Mojin of the Civilization of a Hundred Rivers will be released on Douyin at 12:00 on Friday, August 12. With the broadcast of the program, more fresh and interesting content will be logged in Douyin platform at 12:00 every Friday and will be released successively on Beijing Satellite TV, Henan Satellite TV, Jiangsu Satellite TV, Watermelon video, Fresh time TV, Toutiao, Douyin Volcanic Edition, Douyin Top Speed Edition and other major platforms.
