/ Zhawentong/July 26, 2022 Guangzhou -- The Baichuan Variety Season, co-produced by Douyin, co-produced by Beijing Satellite TV, Henan Satellite TV and Jiangsu Satellite TV and co-sponsored by Libang, is named after Junlebao Little Luban Children's milk powder. Together with six well-known production teams in China, six sub-programs have been produced: Mojin of Sichuan Civilization, Qiudao Town of Sichuan, Music of Sichuan Time and Space, Old Friends of Sichuan, Rhapsody of Sichuan and Voice of Sichuan Universities.
These 6 new variety shows integrating multiple variety genres will be launched (broadcast) in August on Douyin, Beijing Satellite TV, Henan Satellite TV, Jiangsu Satellite TV, watermelon video, Fresh time TV, Toutiao, Douyin Volcano Edition, Douyin Top Speed Edition, etc. Celebrity guests will break the boundaries of time and space to experience the "variety life" and feel the beautiful life together with the audience in fantasy, fun sharing and blood competition.
Focusing on "emotional pressure" and "generational differences" immersive variety shows directly target social pain points
< P > "The sea embraces all rivers". The six variety shows brought by Douyin's Variety Show Season are rich in subject matter types, which can be said to be a true portrayal of People's Daily life. Here is not only the interesting exploration of Chinese civilization, but also a fierce intergenerational viewpoint collision, more star guests warm heart to share the relief tips.
Mojin Mojin Civilization is the first immersive puzzle show in China. It integrates traditional word guessing games with science fiction scenes, builds an independent world view, and leads the audience to experience the charm of Chinese word culture. Multi-scene immersive decompression variety show Baichuan Qiudao Town focuses on social emotional stress and helps people under pressure to decompress in an immersive way with keywords such as anti-emo, fun and healing.
As more and more middle-aged and elderly people are willing to share their lives with short videos, the social life of middle-aged and elderly people has become a social topic. "Old Friends from a Hundred Rivers" focuses on the middle-aged and elderly groups, presenting their youngest and most Fun retirement life from multiple perspectives, and exploring the Chinese intergenerational relationship in the way that children accompany their parents to make friends.Although both of them are music variety shows, they have their own characteristics. It can be described as a bold musical experiment. The program allows singers to hide their identities and perform songs to other generations of adults, observing and recording their reactions to discuss the differences in music preferences and cultural ideas between generations. Will the Chinese hits of those years conquer the post-00s audience? Stay tuned.
"Sound of All Sichuan Universities" focuses on the music attitude of contemporary college students, introduces the inter-school competition system, brings a different music stage, arouses the beautiful campus memories of each audience.
"Rhapsody of a hundred Rivers" combines variety shows with sitcoms. The unique "comprehensive package drama" enables artists to play their own rhapsody life suite. The seemingly crazy plot is wrapped with interesting life topics that resonate. The show tries to reflect the real social life, bring joy to the audience and relieve the pressure of life.
Viewers will also see some unexpected guest groups on the show. There are both former celebrities in the entertainment industry and old acquaintances in the variety show industry. However, when they come to the Variety Show Season, they have a new "identity" and tasks. In August, Tiktok will officially announce the stars of each of its subprograms.
Collection of popular variety show production Tiantuan "Hundred Rivers Variety Show Season" Lock your favorite (good)
This summer, Douyin made great efforts in the variety show circuit, daring to shout out "Variety Show hundred Rivers, I like". All the producers of the 6 subprograms of "Baichuan Variety Season" are well-known variety production teams in China.
"Mojin of the Hundred Rivers Civilization" from the team of Guan Zhengwen has created "Chinese Characters Dictation Conference", "Chinese Idiom Conference", "See the characters like face" and other public praise variety. Explosive variety "Mars Intelligence Agency" director Hu Ming continued to force language comedy circuit as "a hundred rivers Rhapsody" chief director, played fantasy life rhapsody.
"A Hundred Rivers Music Time" and "A Hundred Rivers Kedouzhen" are produced by the talented director Wu Qunda and Lu Wei, who have brought audiences popular phenomenon-level variety shows such as The Voice of China and This Is Street Dance.
Wang Zhiyi, the chief director of "Old Friends of All Rivers", Zhou Jun, and Chen Gang, the chief director of "Voice of All Rivers Universities", have the same impressive resume. The former has produced "Changers" and "Go to Work! Mom", while the latter has the production experience of many different types of music stage variety shows such as "Idol Trainees", "Burst Stage" and "Youth has You" series.
It can be seen that the new shows brought by the six major production teams joining Douyin's "Baichuan Variety Season" are all their "best", and they all have their own priorities in terms of content, program forms and audience age groups, and the "fight on the same stage" is full of fierce flavor. But the beneficiary of this healthy competition has always been the audience. They escort Douyin's "Baichuan Variety Season", together with the fresh and down-to-earth content and the absolutely worthy celebrity guests, it can be said that they cater to the audience's preference for variety shows of all ages. It is believed that every audience who follows Douyin Variety shows can find their affiliation and resonance here.
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It is believed that these six production teams, relying on years of experience in variety production, mature production team and reasonable prediction of industry trends and audience preferences, will create new variety shows and inject fresh vitality into the variety show market this summer, unlocking new ways of variety show creation.
