/ Chaowen/Guangzhou, August 09, 2022 -- "What is the scarcest thing about a drinking water brand? - water source!" In the macroeconomic mid-year show of Beijing Satellite TV, Ren Zeping expressed optimism that Kunlun Mountain Mineral water is expected to be a high-quality mineral water brand, and proposed that the water source is the core competitiveness of Kunlun Mountain Mineral water. Why does Ren Zeping make such an assertion? Whether the water source will become the commanding height of the future mineral water market competition? Cause industry hot discussion. < / p > < p > < b > good water out of the kunlun, rare and precious water to determine water quality < / b > < / p > < p > "the south of west sea, the shore of the quicksand... The word "Kunlun" first appeared in the ancient book "The Classic of Mountains and Seas". Later, in the Biography of the Son of Mu Tianzi, Zhuangzi, Records of the Grand Historian, and the Investiture of Gods and other classics, the legends about Kunlun Mountain are endless, which has established its status as the first sacred mountain in China.
As the world's highest mountain range with an average altitude, Kunlun Mountains start from the Pamir Plateau in the west and extend through Xinjiang and Tibet to Qinghai Province, with a total length of about 2,500 kilometers and an average altitude of 5,500-6,000 meters. It is covered with snow and ice all year round, and the glacier area can reach more than 3,000 square kilometers. The unique ecological environment breeds pure and natural water, so the Kunlun Mountains are also known as the "grandfather of mountains", the source of the three rivers "and the Water Tower of Asia".The Kunlun Mountains and the Jade Qomolangma are 6178 meters above sea level. They are covered with snow and ice all year round. After more than 50 years of natural filtration and mineralization, the precious Kunlun mineral water is formed. It is not only cool and pleasant, but also rich in a variety of mineral elements beneficial to health.
Zhang Zhaoji, chairman of Natural Mineral Water Professional Committee of China Mining Association, thinks that the water quality upgrade, we need to pay special attention to the uniqueness of water quality. The higher the elevation of the water source, the longer the natural filtration time, the more pure the water will be, and the more rich and balanced the mineral content. At present, the best water sources in China are natural snow-capped mountains and glaciated snow-capped mountains, and the high-quality water sources are comparable to the world's first-class water sources.
Mountain and water are in harmony, and the brand inherits the thousand-year cultural charm
The rarity of Kunlun Mountain mineral water is not just the excellent water quality on the physical level. The profound historical and cultural deposits contained in Kunlun myth and Kunlun Mountain give it unique cultural value and aesthetic value, which is in harmony with Chinese culture and Chinese national spirit, so that it has a more powerful brand core.
Kunlun myth represents the source of Oriental civilization. The story of Pangu opening the sky and sky, Nuwa, Chang 'e flying the moon in Kunlun myth is full of the eastern self sacrifice and the will to explore nature. In the process of spreading among Chinese people and even to other parts of Asia, the myth of "Kunlun" has gradually become a flowing cultural symbol, a common "spiritual hometown" of Chinese people at home and abroad and a bond connecting them. As E Chongrong, director and researcher of the Institute of Ethnic and Religious Studies, Qinghai Academy of Social Sciences, said, "As a symbol of the root culture of the Chinese nation, Kunlun culture has witnessed the great pattern of the members of the big family of the Chinese nation since ancient times. The unique spiritual and cultural character of the Chinese nation is rooted in the mountain clan water source, which has been passed down for thousands of years."
Stick to the water source, strength lead consumption upgrade
In the late 1990s, a professional water search team composed of geological experts, medical experts, inspectors, trekked nearly 10 years in the country, travel tens of thousands of kilometers, survey hundreds of high-quality water source, and finally found the world's rare mineral spring in Kunlun Mountain Water source.
On the Kunlun Snow Mountain, known as the "roof of Asia", Kunlun Mountain team has overcome the natural conditions of high cold and low oxygen. Relying on this golden water source, Kunlun Mountain team has established the world's ultra-high altitude mineral water factory, introduced the world's advanced intelligent production line, and created a four-level water source environmental protection system higher than the national standard. Cast Kunlun Mountain mineral water from the noble quality of nature.
For more than ten years, Kunlun Mountain mineral water adhere to only do water, stick to a source of water. Each bottle of Kunlun mineral water comes from the Kunlun Snow Mountains with an altitude of 6,000 meters. After an average long-distance transportation of more than 3,000 kilometers, it can reach the hands of consumers.
At present, in some developed countries, high-quality mineral water accounts for more than 90% of the market share of bottled water, with a very low proportion of surface water. But in our country, the bottled water 80% is composed of surface water, the high-quality mineral water market share is less than 20%. Thus, under the long-term trend of consumption upgrading, the future natural mineral water market development potential is huge. < /p>Advantaged gold water source, profound historical and cultural spiritual treasure, Kunlun Mountain enterprises ingenuity and perseverance, together converge into each bottle of Kunlun Mountain mineral water. With the unique advantages of these brands, Kunlun Mountain Mineral Water has every reason to continue to lead the Chinese market of high-quality packaged drinking water, and become a flag representing Chinese brands in the world drinking water market.
