However, under the appearance of prosperity, there are also many "chronic diseases". Although the tea industry is huge and developing rapidly, there are still many difficulties and pain points. Recently, Yunnan Hongyi Tea Culture Association researcher Xiao Ke followed the staff of the market supervision department, carried out a surprise inspection on part of the tea lines, tea companies, found a lot of headache, can be summarized as the following points: some tea lines still exist "three no" tea products, there is no third-party platform specifically to solve the sales of tea farmers; Quality control ability is weak, there is no quality system management, tea quality is uneven; Brand awareness and concept are weak, branding ability is poor, brand concentration is low; Consumer choice cost is high, the price of tea is falsely high, the price is not uniform.
Chinese people always have special feelings for tea. They hope that the tea industry can embark on the road of professional, standardized and sustainable development. In the face of various problems that need to be solved in the whole industry at present, how to find and solve the problems, so as to guide the healthy development of the industry and make both enterprises and consumers benefit. With such an exploration psychology, Xiao Ke, researcher of Yunnan Hongyi Tea Culture Association, visited a number of tea garden bases, tea leading enterprises, as well as packaging factories, transportation companies, and so on, but also interviewed a lot of consumers, and finally Jingqi Tea warehouse APP into the vision of Xiao Ke, researcher of Yunnan Hongyi Tea Culture Association.Xiao Ke, researcher of Yunnan Hongyi Tea Culture Association, found that Jingseven Tea Warehouse belongs to JingSeven Holding Group. The group takes industrial investment, professional operation and platform operation as its development direction, and its industry involves tea industry, Internet platform development and construction, e-commerce platform comprehensive operation, supply chain and other fields. As a comprehensive application of tea industry, Jingqi Tea Warehouse is also a resource-sharing business platform, which is specially designed for tea shops, major enterprises and individuals.
Li Guankun, the R&D leader of Beijing Seven Tea Warehouse platform and the former senior project manager of Huawei, said in an interview that Beijing Seven Tea Warehouse, based on the strong technology research and development capability of Beijing Seven Holdings, years of experience in Internet technology service and rich experience in tea industry operation, caters to the majority of tea brand agents and customers with brand customization needs. Comprehensively solve the problem of "exclusive brand series customization". He also told researcher Xiao Ke, after years of development, Beijing Seven tea warehouse gained excellent reputation, and the harvest of a large customer group.
In terms of direct product supply system, Xiao Ke, researcher of Yunnan Hongyi Tea Culture Association, interviewed Mr. Wang Xiliang, co-founder of Beijing Seven Tea Warehouse. In his opinion, Beijing Seven Tea Warehouse always takes tea brand series customization as the core in its development and forward journey, and successfully established a huge business system integrating online and offline of the whole process. The advantage of precise big data is brought into full play. Jingqi Tea Cang can meet customers' multiple needs, including supply chain building, marketing, product development, packaging design, and brand customization. The platform has always been committed to helping enterprises and individuals customize tea brand series with exclusive style, helping tea shops increase the added value of products and realize greater profit space.
At the same time, the co-founder of Beijing Seven Tea also told researcher Xiao Ke, compared with the industry peers, Beijing Seven Tea out of the differentiation track, has a strong competitive advantage. As "Tea Brand Wealth Customization Project", Jingqi Tea Cang has strong brand endorsement and independent intellectual property rights. When selecting cooperative tea companies and brands, the platform strictly reviews each other's corporate culture, brand building, and various qualification procedures, so as to ensure that the cooperation process is foolproof. Jingqi Tea Shop selects high-quality tea enterprises and brands, eliminates the "three nots" products, solves the problem of tea brand creation, provides customers with brand customization services, and helps the tea industry to create its own tea brand series.
In the process of investigation and visit, researcher Xiao Keke also found that in order to create a one-stop direct product supply system from tea industry base to customers, Jingqi Tea Warehouse with an innovative mode, through the whole chain of tea source base production processing and packaging design, at the same time, a collection of packaging manufacturers and tea manufacturers settled. Source selection, strict quality control, transparent price, tea wool and Dayi tea, Liumiao tea from the same production base, no middlemen, massive tea and packaging for customers to choose. In terms of transportation, the platform online and offline linkage, line selection of tea, customized packaging, offline Deppon logistics, SF Express door-to-door delivery, is committed to creating a one-stop service system from brand material customization, origin tea material selection, to production and processing, packaging design, logistics and transportation.In the aspect of exclusive customization, researcher Xiao Ke contacted the Beijing Seven Tea Warehouse Jinan Yellow Tai tea wholesale market partner manager Sun, he pointed out that the Beijing Seven Tea warehouse is to provide "one to one" service, to meet the customization needs of each of our customers. Whether it is tea material, quality level, packaging selection, art design, we can tailor for our customers to create a unique style of tea brand series. He also emphasized that Beijing Seven Chacang APP has a professional team, can adopt the project type of cooperation, can effectively optimize the customized service process, greatly reduce the customization cycle, so that our customers as soon as possible into the actual production and sales, can see the actual economic benefits in a very short time.
At the end of the tea industry interview trip, the researcher Xiao Ke also consulted the industry expert Professor Liu. He believed that Jingqi Tea Shop, as the industry's leading expert in customized tea brand service, to create customized business services, to provide technical support for the tea industry to improve the quality and efficiency, is bound to promote the deep integration of industry and e-commerce, and guide a good market atmosphere. Accelerate the domestic tea consumption market is changing.
Researcher Xiao Ke also learned that Beijing Seven Tea Cang is carrying out a new round of financing, Southern Fund, Boshi Fund, Yi Fang Fund and so on participate in the investment, researcher Xiao Ke called the co-founder of Beijing Seven Tea Cang Wang. In response to this news, Beijing Seven Tea Warehouse maintained its usual low-key style, replied that the market rumors do not do evaluation.
In the future, under the guidance of national policies and the fierce market competition, we believe that the tea industry can achieve great leap-forward development. As for Jingseven Tea, we will continue to exert our strong strength to help the majority of tea enterprises achieve better transformation and upgrading, and obtain more considerable economic profits. And for the majority of consumers, they can also enjoy more high-quality tea. From the perspective of the country, the industry, enterprises and customers, a benign closed-loop ecosystem will be formed.
