/ Chaowen News/Guangzhou, August 08, 2022 -- Huangtai Wine is located in the historic and cultural city of Wuwei, Gansu Province (Liangzhou in ancient times), where not only the cultural heritage is profound, but also the history of wine culture is attracting worldwide attention. The recorded history of wine making can be traced back to the period of Wusun and Yue in the late Warring States period, and the wine culture of four thousand years has a long history.
Huangtai Wine industry has grown up in this famous city and treasure land of wine fragrance for thousands of years. Since the establishment of the factory in 1985, it has been committed to the production and sales of liquor and wine for 37 years. It always regards quality as the source power of the brand. It is a listed company in Gansu Province, which is a collection of famous liquor and famous wine, and one of the 19 listed companies in the country.
Huangtai Wine always adheres to the concept of "pursuing quality excellence and continuous innovation", and infuse more new connotation into Huangtai wine.
Liangzhou Huangtai Wine produced by the company has won more than 100 international and domestic awards, such as the gold medal of the 1992 Paris International Wine Fair, the Special Gold medal of the second Panama World Expo. The ingenuity of the heritage has created a highlight moment belonging to Huangtai wine, enjoying the highest reputation of "Maotai in the south and Huangtai in the north". Shining glory is rooted in the development of Huangtai wine industry and the memory of several generations of Huangtai people.
Mall ups and downs, times baptism. Huangtai wine industry is not singing all the way, in the development of the road is also full of ups and downs. In 2019, the global economic situation continued to decline, the environment was not stable, and many internal and external economic factors, Huangtai wine industry fell into the trough of business. In this dark moment, under the support of leaders at all levels of Gansu Province, Shengda Group to turn the tide and shoulder the burden of revitalizing the Imperial platform. In May 2019, Huangtai Wine Industry was quickly organized to resume brewing production, while optimizing resource allocation, paying close attention to product quality, investing in new product research and development, and constantly improving business conditions.Old Throne, new journey. In order to comprehensively improve the quality and taste of Huangtai wine, the brand banner of Huangtai is re-established. Shengda Group specially hired a wine master with more than 30 years of brewing experience as the chief designer of the body of the original pulp of Huangtai New product cellar bottom, led the team to launch the new Huangtai wine - cellar bottom original pulp series on the basis of the traditional solid brewing process, combined with the single cellar cycle method and small cellar type fermentation process.
The new cellar bottom original series has captured the picky "taste buds" of many old and new friends with its "low intoxication and soft taste" body taste, and gained professional recognition and certification from the wine industry at home and abroad. Its slogan "great Han heritage cellar bottom pulp", on the one hand highlights the emperor Tai wine industry on the pursuit of the quality of originality, but also bright point the product contains the "great Han heritage" this profound and long cultural background connotation. Liangzhou's profound historical and cultural heritage and the unique brewing technology of Huangtai wine blend together and add radiance to each other.
In June 2019, Cellar Bottom Protoplasm 18 won the "Green Action Award", the highest new wine award in China's wine industry. In September of the same year, Cellar Bottom Protoplasm 12 won the gold medal in Brussels International Spirits Competition in Belgium.
From the "consumer praise and industry glory", so that the road of Huangtai wine brand rejuvenation is more sonorous and steady. By the end of 2021, Royal Tai Wine will launch a new series of Royal Tai · State Guest and Royal Tai · Welcome Guest products. The new product adopts the "single cellar cycle method" brewing process, which makes the cellar aroma more rich, at the same time, both sweet and soft, fragrance coordination, sweet and clean style characteristics. "Taste although expensive will not reduce material resources, processing although numerous will not dare to save artificial", is the Emperor Tai wine industry on the quality of the same. In the wine New Product selection ceremony of the 17th China International Wine Fair just ended last week, Huangtai · Guest Welcome Wine stood out from 191 participating products with its festive, calm, dignified packaging and excellent body quality, and won the "Qingjiu Award", the highest honor of 2021 Chinese liquor New product, and the quality of Huangtai wine was once again highly recognized by the industry. From 2020 to 2022, the three new products of the three series won the highest honor of "Green Action Award" respectively in just two years from the original pulp 18 at the bottom of the cellar, to the Emperor Tai Gold Six tripod, and then to the Emperor Tai · Welcome guests, which is the testimony of the ingenuity, quality and strength of the Emperor Tai. In this year, Huangtai Wine industry fully implemented the strategic deployment of "deep cultivation in Gansu, layout in the country", on the basis of consolidating the local market in Gansu, improve the reputation image of Huangtai wine and strengthen the self-management matrix, meet the market demand of new consumer forces, and sincerely recruit provincial and local (city) channel dealers, groups (units, individuals) nationwide. Meanwhile, Huangtai has set up flagship stores on JD.com, Tmall and Douyin to enhance brand and product promotion across the country.
< /p>With the promotion of the national strategy of Huangtai wine layout, vigorous Huangtai wine industry, full of pride, to the way of fine craftsmanship to protect the quality of Huangtai wine fundamental, serious wine, fall in love with brewing safe wine, healthy wine, conscience wine. Huangtai Millennium wine flavor will be more and more rich, go further, set off a new era of Huangtai wine to ride the waves.
