/ Morning News/August 05, 2022 Guangzhou - This summer, just in Jiangnan, a wave of lotus series of Jasmine, while the heat has not decreased, once again to bring consumers a heavy surprise: the first crossover co-branded beverage giant Pepsi, unlock Jiangnan tea drink X Pepsi new game.
Crossover fun jasmine brew unlock fruit tea X soda happy experience
The most comfortable summer, than to a cup of cool soda. The Mo brew co-branded Pepsi, in line to unlock two fruit tea X soda DIY co-branded drinks. One is fresh bayberry with a Pepsi raspberry sugar-free version, and another is freshly cut mango pulp with a Mainita orange soda, giving us the Pepsi Berry Merlot and Mainita Damang Mang. The innovative taste of Fruit Tea X soda hits the taste buds directly, bringing a unique happy experience for jasmine powder.
In addition to cross-border drinks, Mo brew also opened in Suzhou Shishan Longhu "Mo brew, Pepsi can be" offline pop-up store activities, rich store experience, there are 100% winning egg machine as interaction, there are brands around, it is worth mentioning is Mo brew IP character "Su Xiao Mo" is also the first offline appearance, attracted to many fans to take photos.strong together Mo brew will continue to unlock good drinking fun joint activities
As a brand committed to build Jiangnan new tea drink, Mo Brew in recent years in addition to continuous innovation in product research and development, more in brand marketing, play their own style. Mo brew before the launch of Qingtuan Tomb-sweeping day series, Dragon Boat Festival zongzi series, and then shortly before the launch of Suzhou limited Jiangnan no lotus summer lotus series, have successfully broken the circle......
This time to join hands with Pepsi, can be said to be strong, improve brand goodwill and market recognition. Fans who participated in the event posted the pop-up shop activity to social platforms one after another. Among them, topics related to Mo Brew on Douyin platform reached tens of millions of levels. More fans shouted Mo Brew: "You have no bottleneck in creation? Really good at playing."
Online and offline linkage, traffic sharing, together to create a national hot discussion of interesting events, is the original intention of Mo brew to create joint cooperation. Ms. Gao Jing, head of brand Marketing Department, said: "The essence of co-branding is the exchange of resources. Co-branding with well-known brands and mutual leverage to increase brand exposure is the significance of brand co-branding. The Mo brew and Pepsi co-branded activities are rich, both sides of the brand around gifts, there are a lot of Pepsi spokespeople around gifts, enhance the fan experience, to create a fashion, interesting activities that everyone wants to participate in. Co-branding activities can strengthen the relationship between the brand and consumers, capture the hearts and minds of the brand, and enhance the online exposure of the brand, enlarge the brand value and strengthen the brand IP." < /p>Next, Mo brew will according to the needs of brand development, with the influence of their own brand, continue to unlock a variety of good drink fun co-branded activities.
