/ AsSOC/August 04, 2022 Guangzhou -- On July 28, AC Auto and DOMETIC Dometic co-organized the automotive after-service market Partner Camping night successfully concluded in Shanghai. This activity invites more than 20 local new auto repair chain owners to participate in the relaxed gathering to share the industry development trend and store operation experience, show the unique style of new auto repair people, but also for the diversified development of the automobile service market to add more possibilities.
The exchange and creation of auto repair chain owners in the activity are after 80, 90 groups, taking into account the younger auto repair store management and their distinctive life style, this gathering deliberately selected interesting and creative, full of speed and passion of Shanghai "TCLIFE·6 garage" as the venue. There are various lively elements such as making coffee by robot hand, racing car, locomotive, graffiti, etc., which are combined to form the main theme of "play" of this activity. It combines the sharing and learning of dry goods with the playing creativity. While playing together, we can make progress together, reflecting the deeper connotation of the activity.
Camping has become one of the hottest new lifestyles. Different from the professional but heavy backpack camping, light and comfortable car camping quickly "broke the circle", appeared in the public view, the popularity of the surge at the same time gathered a large number of campers formed a "camper circle". The theme of "play" is also different from the past, the car is placed outdoors to create a camping environment, you can intuitively see the new auto repair boss in the face of the current fire car camping needs of different countermeasures, we discuss how to "people · car · camping" perfect fit, for car camping travel design and auto clothing stores and car camping to establish a close relationship, looking for Embedded in the car camping auto clothing stores business opportunity. Getting close to nature in a relaxed way and enjoying life without burdens is the core of the emerging car camping industry. "Lincoln Mouse" campers are among those who have switched from backpack camping to car camping. "Camping is for enjoyment, not time spent moving things." "He said. He first summarized the needs and pain points of the new generation of camping enthusiasts, and for the automobile service industry, he proposed a new idea of providing service to the automobile service industry with the growing market demand for camping equipment cleaning, rental and storage.Steven, General Manager of DOMETIC China Bao shares the opportunity of cooperation of "Camping x new car track" : at present, we should abandon the traditional car maintenance stores "car-centered" rough operation system, to create a "user experience as the center" business process, create a new business model, create a more complete service chain, improve the sense of user experience, which is the auto service stores with the development of The Times should be innovative. In terms of practical application, crossover combination of auto clothing stores and camping can be carried out. For example, Steven Bao proposed the idea of "auto beauty store + camping hall", in which car owners no longer have to wait for a long time in car beauty treatment, but have interesting social interaction in the camping hall and obtain unique audio-visual experience. The main purpose is to make use of camping's strong social attributes, fun, and high joint rate of camping equipment to achieve the effect of long-term and strong relationship with car owners. At the same time, it can complete the leap from "car-centered" to "user-experience-centered", improve the entry rate of auto clothing stores and the conversion rate of maintenance services, and then increase the turnover and profit rate of the stores. It is a good thing for sharing operation experience Full. Finally, he showed the guests how to disassemble and install the roof tent, showing the superb skills of the campers.
DOMETIC is committed to providing people from indoor to outdoor product solutions, products with quality assurance, excellent quality has been recognized by the public, but also has a global distribution and distribution network system, with high quality innovation spirit to become a world famous brand. As the world's leading multinational company providing comprehensive solutions for mobile life, its business scope is diversified and wide, mainly solving various needs in mobile and leisure travel life, providing supporting products for recreational vehicles, trucks, luxury cars, yachts and boats, etc. The product categories almost cover all supporting applications on these devices. All DOMETIC products and services adhere to the same business philosophy: try our best to explore the needs of customers, constantly stimulate innovation, and make users get the best experience, so that users' mobile life more comfortable and colorful, which is the brand mission of Dometic Dometic. < /p>Just like the innovation-leading brand proposed by DOMETIC, for the service providers in the automobile post-service market, the needs of contemporary car owners are constantly changing, and the store service should also keep up with the pace of The Times and make adjustments and innovations accordingly. To break the rigid thinking, the sparks generated by the cross-border collision between cars and camping are not possibilities, but infinite possibilities. Finally, DOMETIC Dometic invites to join us to build a new car camping track!
