/ Daily News/Guangzhou, August 03, 2022 -- China's tea industry is characterized by complex and volatile uncertainty due to its regional, market volume and trade diversification. To promote the precise and rapid development of this huge tea industry, a solution that reduces complexity to simplicity is needed.
What is the simple development of Chinese tea?
On July 17, "Make Chinese Tea Simpler" tea industry digital Development Forum was held in Quanzhou. Leading guests, academician experts, industry celebrities and senior tea people gathered together to carry out a series of theme discussions on how to make Chinese tea simpler.
Ten achievements of Palma tea industry were released on the forum, which provided practical cases and new solutions for the simple development of Chinese tea.
Using simplicity to control complexity is the core value flowing in the vein of the tea industry. It is also a wonderful answer to the challenge of high-quality development of the tea industry in the new era. Wang Qing, president of China Tea Circulation Association and chairman of the National Tea Standardization Technical Committee, said that the road is simple, and practical work is the key. In Bama tea industry, we have seen many practices to promote the development of Chinese tea simplification.
Break the road of tea industry development < p>
< P >< P > On the forum, Liu Zhonghua, academician of Chinese Academy of Engineering, discussed how to make Chinese tea simpler from the perspective of "Technology enables Chinese tea to be simpler"; Yang Jiangfan, professor and doctoral supervisor of Fujian Agriculture and Forestry University, brought "The Future of Chinese Tea Industry -- Simple Way" to analyze the development trend of tea industry simplification; Wang Chenhui, founder of the Sullivan Greater China Management Partnership, interprets "High-end Chinese Tea Market Research Report"; Jiang Nanchun, the board of directors of Focus Media, traced the brand Road of Chinese Tea. From the perspectives of tea industry technology, trend, market, communication and so on, the need to make the development of Chinese tea more simple was discussed.
On the specific practice of "Making Chinese tea simpler", Wang Wenli, chairman of Palma Tea Industry, made a shared interpretation under the title of "Making Tea Simpler by Simplifying the complex". Wang Wenli said that a successful product creates a successful brand, and only a great product can make a great brand. In the future, Bama Tea Industry will continue to deeply cultivate the four tea beads series products, even though it needs to go through countless complex practices behind, but also to provide simple and good tea to consumers. Eight Horse tea industry will continue to go through the complexity, through time, to make the not simple Chinese tea more simple.
Road to simple, the core of simplification is to simplify the complex into simple, grasp the essence. When "making Chinese tea simpler" has become the only way for the development of tea industry, what "pioneer" attempts has Bama Tea industry made in this process?
Standardization, branding, high-end, digitization
< p>
< P >< P > Make Chinese tea simpler
In order to achieve the simple development of Chinese tea, the promotion of standardization, branding, high-end, digitalization of four directions is essential. On the scene, the ten achievements of "Three tea planning" of Palma Tea industry were grandly released, which not only showed the in-depth practice of Palma Tea industry in the overall development of "tea culture, tea industry and tea technology", but also reflected its cutting-edge achievements in promoting the simple development of Chinese tea all the time.
Simplify with standardized definitions.
As a member of the national and Fujian Tea Standardization Technical Committee, Bhima tea industry has led or participated in the formulation of industry standards for many times, forming a series of standardization systems from tea picking and processing to warehousing, logistics, sales, etc., and also put forward the general policy of "safe, matching, authentic and stable" enterprise standards. Promote the healthy development of the industry through the establishment of norms and standard output, and lay a solid foundation for the simple development of Chinese tea.
Simplify with branding.
In brand building, Palma Tea is in the forefront of the industry and has been listed in the "Top 500 Chinese Brands by Value" list for 6 consecutive years. By December 31, 2021, there are more than 2,600 offline stores *(1), leading the number of sales stores in the tea industry, but also leading the new retail of the tea industry; From 2020 to 2021, it will win the double Crown *(2) of Anxi Tieguanyin Tea and Wuyiyan Tea Original Tea Enterprise Tax Payment for two consecutive years. It will also build the Chinese tea industry collaboration and successfully achieve the comprehensive lead of multi-category tea. Bama Tea has become a trustworthy choice for consumers through deep cultivation of brand value.
Simplified interpretation with high-end.
Palma Tea presents tea for diplomacy many times and presents the high-end quality of Chinese tea on many international exchanges. It is worth mentioning that Palma Tea was not only selected as "National Brand Project of Xinhua News Agency · Service Industry New Sharp Action", but also awarded as "Leading brand of high-end tea market" by China Tea Circulation Association and "Leading National sales of high-end Chinese tea" by Sullivan Consulting Agency, creating a new situation of high-end Chinese tea.
Simplify with digitization.
Palma Tea has established a number of provincial scientific research platforms and undertaken dozens of national and provincial scientific research projects; Create "modern intelligent agriculture tea garden"; Build a digital supply chain platform; Establish an intelligent storage system...... Many parties lead the new trend of digital transformation of traditional tea enterprises, which not only provides a valuable reference example for the digital development and construction of tea industry, but also enables the simple development of production, production and marketing of tea industry with digitalization, mechanization and intelligence.
