ARC´TERYX X Songzan open 5 years of strategic cooperation: strong alliance, high meet

2022-08-02 18:38 0
Guangzhou -- ARC'TERYX Archaeopteryx, a high-end outdoor brand known as "outdoor Hermes", has recently entered into a partnership with Songzan Group, a representative of Alpine hotels, in Shangri-La and Kunming. The center of Shangri-La for ARC'TERYX Mountain Class and ARC'TERYX Henglong Plaza store in Kunming have been built.

ARC'TERYX inherited the alpine gene and led the birds to explore the outdoors; Songzan is located in a secret, natural and superior place. The combination of the two is called "soul fit" by bird fans. The strategic cooperation between ARC'TERYX and Songzan Group marks the meeting of two peaks in the outdoor field, more integrated with the natural spirit of alpine philosophy.

On July 24th, the double shop opened at the same time, the urban connection, is a combination of outdoor and urban scene "double time and space" party.

ARC'TERYX Mountain Class Shangri-La Center: directly visit the signing site, punch the card "The most beautiful bird shop"

Songzan Linka Hotel located in Shangri-La is the first scene of the signing ceremony, everyone gathers together with the yearning for the mountains. The Tibetan voice sounded, the prayer ceremony began, and rounds of speeches filled with hope... This cooperation has a deeper cultural connotation.

Then, Xu Yang, General Manager of ARC'TERYX Greater China, shook hands with Mr. Zhi Shi Qilin, Chief executive Officer of Songzen Group and general manager of Hotel Operation Center, which kicked off the five-year strategic cooperation between ARC'TERYX and Songzen.

In this cooperation, we have to mention the "most beautiful bird shop" -- ARC'TERYX Mountain Class Shangri-La Center. What's so special about this place?

< b> 01: one-stop service: top products + outdoor equipment rental + clothes cleaning

Different from stores in Beijing and Shanghai, ARC'TERYX Mountain Class Shangri-La Center products will be displayed according to the specific environment of Shangri-La. For example, in the rainy season, the store has already prepared waterproof and windproof clothes, shoes, backpacks and so on. No need to tangle, after purchase can experience the product function. More intimate is that the store provides outdoor equipment rental services, members can use points to rent mountaineering poles, helmets and other top products for free, play with rent, worry free outdoors.

Here is equipped with professional washing machine and washing staff, take care of your "suit". It's only the second store in the world, the first in Switzerland, where ARC'TERYX membership points can be redeemed for laundry services.

< b>02: Beautiful scenery, enjoy hiking

Shangri-La Center is facing the local most famous Songzanlin Temple, surrounded by 5A Paddaco National Park, nature is harmonious, Zen is heavenly. Standing in the store looking out into the distance, instantly let people indulge in the peace and quiet of the green.

In addition, there are a series of hiking trails. Such as the undeveloped Abbugitso mountain route and the 9KM hiking route in the back mountains of Rinka. If you need a guide, ARC'TERYX x Songzan Butler will accompany you to make the adventure more enjoyable.

ARC'TERYX Henglong Store in Kunming: Liu Wen flew in, invited bird powder together to open the "secret door"

If ARC'TERYX mountain class Shangri-La center is the pearl on the mountain, then ARC'TERYX Kunming Henglong Square store is the treasure in the city.

Entering the ARC'TERYX Kunming Henglong Plaza store, hidden rocks and dead wood are moved in front of the eyes. Light and shadow, mirror break the limitation of space, as if the sound of the wind whistling snow mountain, let people yearn.

What was more surprising was that Liu Wen, the brand spokesperson, parachuted into the scene, beautiful and noisy, making the atmosphere of the scene even higher.

At the opening site of ARC'TERYX's Henglong Plaza store in Kunming, the two stores were connected remotely, and everyone stared closely at the screen. Together, we witnessed the Shangri-La 600 kilometers away. "The world's most beautiful bird shop" was located in Songzan Linka Hotel. The opening of the double shop is undoubtedly a milestone for all bird fans.

After that, Mr. CAI Jinghui, chief strategy officer of Songzan Group, presented Liu Wen as a gift -- a story about Songzan called "The Hidden Door". Liu Wen said on the spot that she hoped it would take her on a new journey to another "bird shop" 600 kilometers away.

ARC'TERYX X Songzan: Collaboration is more than fun

Actually, this is not the first collaboration between ARC'TERYX and Songzan. As the two king brands of alpine outdoor, ARC'TERYX and Songzan have already joined hands to make the mountain glow with more vigorous vitality and bring more new possibilities for outdoor travel.

In early July this year, ARC'TERYX Archaeopteryx and Songzan carried out a thematic mountain class on Tibetan exploration in Yunnan. We followed the live broadcast and saw the Meili Snow Mountain, which is known as one of the four sacred mountains in Tibet. We explored the secret land of rain collapse which can only be accessed by foot. We also hiked in the heart of Kawabao -- the frozen lake...

Secret scenery of Sacred mountain, so that outdoor lovers purify the mind, feel the baptism of the spirit. But outdoor exploration is not to blindly obtain, the essence should be respect, reverence, protection of nature. As a result, ARC'TERYX and Songzan Group jointly launched the "Patron Saint Mountain Project", calling on everyone to take away the mountain trash and protect the pure land together.

ARC'TERYX and Songzan both have alpine outdoor DNA, and there is much more to come.

< /p>

It is reported that in August, there will be an outdoor hand-made coffee experience activity in the Songzan meeting room of ARC'TERYX Archaeopteryx Henglong Store in Kunming. The event not only offers on-site production and professional comments by coffee masters, but also simulates the experience of outdoor hand-brewed coffee and gets a gift specially designed by baristas. Check out the relevant information, get ready and join us!

Source: Corporate press release
Press release Overseas media release advertorials Release advertorials release press conference Release press release overseas media release media release platform media release release press release Invite media to invite overseas press release Overseas press release