/ Aswuntong/August 02, 2022 Guangzhou -- The Research Report on the Development of China's Live Entertainment: Film and Television Culture Enabling City Development (hereinafter referred to as "Film and Television Culture Enabling City Development New Power"), co-authored by Shanghai Jiao Tong University, School of Cultural and Innovation of Shanghai Jiao Tong University and Huayi Brothers Research Institute, was held at the School of Cultural and Innovation of Shanghai Jiao Tong University on July 28 "Revitalizing the Cultural Power of Urban Development" online discussion conference officially launched. Wang Zhonglei, Vice chairman and CEO of Huayi Brothers, attended the event and delivered a speech, discussing the positive role of cultural content in urban development with experts, scholars and industry partners.
In recent years, "culture +" and "culture empowerment" have become the focus of attention. Culture is an inexhaustible driving force for a country's sustainable development, and cultural confidence is an important support for a country's prosperity. In all aspects of economic and social development, culture is gradually growing into an important driving force with its characteristics of wide acceptance, high malleability and high integration. As an important branch of popular culture, the enabling value of film and television culture has been highlighted and emphasized more and more.
At the same time, under the new development pattern dominated by the domestic big cycle, the competition and game among the major cities in China with both opportunities and challenges have also opened a new round of "qualifying". In this context, the importance of cultural empowerment has been further focused and enhanced. Therefore, how to fully tap the characteristics and potential of culture, especially film and television culture, to give new impetus to urban development has become an important topic for every industry participant and city builder to think about.
The report "Film and Television Culture Empowering New Power for Urban Development" is a comprehensive and systematic study and analysis based on the empowering ways of different dimensions of film and television culture. The report selected representative domestic and foreign cities as cases, elaborated the important role of film and television culture in urban transformation and development and worthy of reference, and made suggestions on the selection basis, landing path and practical operation points of "film and television IP", "film and television entertainment" and "film and television culture industry" to promote urban development, aiming at promoting China's reality entertainment Lego quality development and urban upgrade development contribution.
Based on innovation practice to explore the multiple value of cultural content empowerment
In his speech, Wang Zhonglei combined with Huayi Brothers' years of industrial practice, shared his profound experience on the enabling value of film and television culture. He believes that film and television culture can not only be a front for carrying forward national culture, but also serve as a bridge connecting traditional culture and modern culture. It can also give a boost to a region's economy and even inject fresh cultural impetus into the innovative development of a city. As a content company, Huayi Brothers, on the one hand, has sustained content production capacity and rich IP reserves, and at the same time, it is committed to extending the life cycle of high-quality content. This is also the original intention and confidence of Huayi Brothers, which first set foot in the field of live entertainment in 2011. Up to now, Huayi Brothers has achieved five live entertainment locations in Haikou, Suzhou, Zhengzhou, Changsha and Jinan It is the film and television company with the highest implementation efficiency and completion degree in the domestic culture and tourism industry.
Wang Zhonglei also said that the value of culture is not only significant in real life cities, but also in the expectable "meta-universe" future. The realization and sustainable development of the future metaverse cannot be achieved without the continuous creation and innovation of high-quality content.
Participants shared the theme of "Revitalizing the cultural power of urban Development" and discussed and exchanged the promoting effect of cultural empowerment on urban development from multiple aspects.
Zhao Bin, general manager of Xingwen Investment of Chengdu Cultural Tourism Group, shared the two-way exploration of cultural tourism and film and television from the perspective of the development of Chengdu cultural tourism resources. He pointed out that culture is the lifeblood and soul of a city, and film and television is an important carrier of culture. Cities can build theme parks and other cultural tourism projects with the help of excellent film and television IP. Meanwhile, the popular characteristics of film and television culture can make more traditional excellent culture present contemporary value and promote the construction and development of urban cultural tourism. Du Chenyan, artistic director of Dunhuang Cultural Tourism Group, discussed the multi-dimensional practice of urban culture from the perspective of Dunhuang's artistic intervention. She believes that the innovative development of cities needs to tap local culture and activate local culture, such as sending invitations to the world through cultural IP incubation, art festival, animation film festival and other forms, connecting culture with space, realizing the mutual empowerment of culture and city, and achieving the beauty of beauty, each beauty in its own way, and beauty sharing with each other.Professor Xu Jian, deputy director of the China Institute of Urban Governance, Shanghai Jiao Tong University, and researcher of the School of Media and Communication, Shanghai Jiao Tong University, pointed out in his comments: The essence of why culture can enable urban development is that culture is the communication between "people and literature", and film and television is the best propaganda film of a city, showing the audience imagination space, it can attract people to come to the city City, attract people to live down, with direct communication significance. At the same time, he also pointed out that film and television are amplifiers and catalysts, which can play a powerful role in promoting the development of the cultural and tourism industry and urban development. If a city wants to become a "long celebrity" from the Internet, it needs to rely on the comprehensive development of the city's cultural industry.
Innovative city development Delineates the landing path of film and television culture enabling
The above views of the guests coincide with the report "Film and television culture Enabling New Impetus for City Development".
The report "Film and Television Culture Empowering New Power for Urban Development" points out that, in combination with the development goals and directions of the "Future plan" issued by the state and local governments, as well as the policy guidance of urban transformation and upgrading, cultural empowerment has become an important driving force for urban development, renewal and upgrading, helping to create momentum for urban development, promote industrial transformation and upgrading, and provide transportation for urban development Talent and create urban civilization. As one of the most representative and important forms of mass culture, film and television culture plays an important role in providing inner self-drive, continuous innovation and fresh vitality for urban development with the continuous development of the world film and television industry.Starting from the three dimensions of film and television culture, the report deeply analyzes the role and driving force of film and television culture in enabling urban development. The "implantation" of film and television IP works enables urban development, which is conducive to improving the image of the city, enhancing the soft power of culture and promoting the economic growth of the city. The "embedding" type of film and television entertainment enables urban development, which can enhance the city brand, enable urban development and enhance the cultural creativity of the city. The "integration" type of film and television culture industry enables urban development, which can effectively spread cultural concepts, enhance cultural identity, integrate multi-industry development, and enhance urban economic development and competitiveness.
It is worth mentioning that the report "Film and Television Culture Enabling New Power for City Development" also innovatively puts forward the "Urban Film and Television Culture Development Index" and the city classification system model built based on the index. 56 domestic cities are divided into eight types as samples, and according to the development basis and resource endowment of different cities, sorted out and formed for different cities These suggestions provide richer direction reference and decision-making basis for local governments to promote the transformation and upgrading of film and television culture-enabled cities.
< /p>< /p>"Film and Television culture Enabling New Power for Urban Development" is the second issue of the "China Live Entertainment Development Research Report" series. Based on their superior resources and common pursuit, Huayi Brothers Research Institute and School of Culture and Innovation of Shanghai Jiao Tong University are committed to continuously exploring the boundaries and possibilities of cultural empowerment, aiming at providing practical reference for the sustainable development of industries and industries. Both sides indicated that they will carry out in-depth exchanges and cooperation in more fields in the future, and strive to contribute to the vigorous development of China's cultural industry with a consistent spirit of exploration.
