/PRZWT/XIAMEN,November 19,2024-On November 15,2024,the 2024 China Golden Rooster Baihua Film Festival·5G Digital Intelligence New Era Metaverse Development Forum and the 2024 Migu Ecological Conference Metaverse Industry Development Forum were held in Xiamen.China Mobile Migu Digital Media made a wonderful appearance in the forum area.It not only showcased its innovative achievements and outstanding achievements in the field of short drama to the industry and the general audience,but also demonstrated its forward-looking vision and extraordinary strength in leading the digital content industry and exploring the integration of entertainment.
In recent years,Migu Digital Media has actively responded to the call of the state,conformed to the market development trend,and actively laid out the short play industry.By promoting the integration and innovation of"Internet+Short Drama",it has successfully created the"Migu Short Drama"record label,and launched a series of high-quality short plays that are deeply loved by netizens such as"Regeneration as King"and"Jianhao".These short plays not only enriched people's spiritual and cultural life,but also promoted the prosperity and development of the short play industry.
In terms of script production,Migu Digital Media is well aware of the importance of high-quality scripts for high-quality short dramas.Therefore,under the guidance of the China Writers Association,the company continues to strengthen the ability training of the writer team,and has launched an industry-oriented"Good Book List"to encourage and guide authors to create works in line with the spirit of the times.At present,Migu Digital Media has signed nearly 20,000 excellent IP novels including"Xihua Zhi"and"Fenghua Jian",and has established cooperative relations with more than 20,000 premium creators such as Guan Pingchao and Miao Juan.
At the same time,Migu Digital Media also actively guides the author to transform into a screenwriter,shaping the core competitiveness of high-quality short dramas from the source of IP.
In terms of theme innovation,Migu Digital Media has actively responded to the national call,adhered to the correct creative direction,and continued to pay attention to high-quality creations in the fields of cultural tourism,legal popularization,and excellent traditional culture.It has jointly launched a number of high-quality short plays with social influence.
Among them,the Olympic-themed skit"I am a knight in Paris"launched by CCTV and Capacity Innovation,and the skit"Yongtai Illusion in Turtle City"in cooperation with Gansu Cultural Tourism were successfully selected into the recommended repertoire of the"Travel with Micro-skits"creative plan of the State Administration of Radio,Film and Television;the boutique skits"I Have a Hundred Treasures House"and"My Dear White Moonlight"created by Zhejiang local culture also won awards in the relevant selection of Zhejiang Province.
In addition,Migu Digital Media also actively responded to the State Administration of Radio,Film and Television's"Follow the Micro-Drama to Learn the Fa"creative plan,and joined hands with Xinhua News Agency and Central Video to create a positive energy and popularize the law short drama"The Pretender under the Sunset",achieving a double improvement in social and economic benefits.
In terms of multi-distribution,Migu Digital Media gives full play to its advantages as a"digital content platform technology innovation company with both operator characteristics and Internet characteristics".The company focuses on the two distribution positions of"operator+Internet",builds the operator's short drama distribution mechanism,and is committed to building the largest short drama aggregation and distribution platform in China.
On the operator side,Migu Digital Media launched the first operator skit product for China Mobile's 1 billion users,providing a new distribution channel for high-quality micro skits;on the Internet side,the company has successfully created a number of tens of millions of popular skits,and more than 30 skits have ranked among the third-party skits,becoming the most frequently listed state-owned enterprises.
In the future,China Mobile Migu Digital Media Company will continue to respond to the call of the State Administration of Radio,Film and Television,make full use of its unique platform advantages as an operator,and further promote the integration of culture and technology.The company will continue to create a benchmark for the creation of high-quality micro-short dramas,tell Chinese stories well with high-quality masterpieces and innovative ideas,build Chinese spirit,spread Chinese culture,and contribute wisdom and strength to the construction of a cultural power....
