/ Aswen News/August 02, 2022 Guangzhou -- On July 22, Rongda Sauce Wine, an Internet celebrity, held a grand mid-year meeting and the founding conference of the national platform business in Xiamen. Hao Hongfeng, chairman of Jiuxian Group, Zhao Yulong, general manager of Rongdajiang Wine, Yang Guofeng, chief product officer and other enterprise executives, together with many big names in the industry, big business partners and hundreds of dealers from all over the country witnessed the launch of Rongda's new marketing model.
A new mode breaks the silence and brings the dawn to the industry
Wang Xinguo, president of China Wine Circulation Association, as the industry leader, participates in almost every important conference of Rongda. In his speech, he pointed out that the epidemic has triggered a series of chain reactions in the market. Although distributors and wine companies are both under great pressure, we still have to believe that the sauce wine industry is a long-distance quality track, and once the external economic environment improves, the entire industry will soon return to the track of high-speed growth.
The market generally believes that the current domestic economic environment is under a certain degree of downward pressure due to the impact of the epidemic. According to a market research data, the output of the liquor industry has generally shown a downward trend since 2021, dropping from 13.58 million liters in 2016 to 7.1563 million liters in 2021. At the same time, the market competition pattern becomes more severe, the liquor consumption shows a trend of concentration to the mainstream brands and main products, the liquor industry is also concentrated to the brand, origin and culture, and the industrial competition intensifies the crowding out effect on weak liquor enterprises. According to the data of the National Bureau of Statistics, there are 1,040 liquor enterprises above designated size in China, which has shown a downward trend for three consecutive years.
It is difficult to carve out your own niche in an increasingly concentrated market. However, over the past two years, Rongdajang wine has seized the national market at an astonishing speed. Especially in the past two months, Rongda has taken Xiamen, Liaocheng, Foshan and other five cities as the pilot, opened a new marketing model, to the market has brought the long-lost vitality, at the same time to give dealers full confidence.
< p> Hao Hongfeng, chairman of Jiuxian Group, said at the meeting that Rongda Sauce Wine has been operating philosophy for a long time is "simple and sincere, down-to-earth, serious work". Under the new marketing mode, Rongda Sauce wine should grow together with platform merchants and alliance merchants and share the interests of brand development. Rong Dajiang wine brand not only belongs to the enterprise, but also the majority of partners to participate in the construction.
Of course, in addition to the new model brings dawn, the application of new tools is also the key to the whole model. Rong Dajiang Wine on the basis of wine fairy community operation model, explore a new version of their own upgraded version of community marketing tools, for the front-end business has given a great role in promoting.
In this regard, Zheng Junjie, chairman of Olam China, who participated in the roundtable, said that the huge consumption touch point of wechat will drive more consumers to re-purchase. I believe that in the next three years, the huge commercial traffic released by wechat will help brands and distributors to better serve the end customers, and Olam will continue to learn from Rongda and put the new marketing model into practice.
After the application of the new model and new tools, Hao Dong set a "small target" for Rong Dajiang wine: to achieve the sales target of 10 billion yuan in five years. He believes that the establishment of a sauce and wine brand is a process of adhering to long-termism, during which a group of like-minded friends should make joint efforts to be integrity-based and cooperate for win-win results.
< p> Yang Guang, chairman of Beijing Zhengyi Strategic Consulting Agency, pointed out in his speech that although the market is flat, and the market pattern of sauce wine is stable, but Rongda sauce wine with its unique product packaging, appearance design, brand culture, brand characteristics, etc. Has formed a fixed brand impression, and let the "Maotai Town four legendary sauce and wine brand", "the 106th Panama Pacific World Expo Gold Medal" and other labels deeply rooted in the hearts of the people, in the extreme time within the market to establish a "fairy appearance level, high-end quality, friendly price" good cognition, is really valuable.
Looking into the future, the trend of Chinese consumption upgrading will not stop. With the steady development of the national economy in the future, soy sauce wine will have a huge room for growth. Compared with traditional famous wines, new famous wines like Rongdajang not only provide distributors with rich profit margins, but also provide distributors with richer and more profitable opportunities in the future as Rongda's brand continues to grow under the escort of wine fairies. At the meeting, Wang Xinguo, president of China Wine Circulation Association, especially affirmed the development achievements of Rong Dajiang wine in the past two years. He said that the development of Rongdajang wine in the past two years has left a very deep impression on the entire industry, such as the coverage of ground advertising in popular cities, celebrity endorsement, short videos of Internet celebrities, live delivery, media articles, Rongdajang wine constantly active in the public view, giving dealers sufficient confidence.Under the current development situation of the liquor industry, all the sauce wine brands are very quiet, but Rongdajiang wine maintains a high frequency of activities and product releases, which gives a positive signal to the sauce wine industry, and fully proves the brand strength and broad development prospects of Rongdajiang wine.
Sauce wine industry is an industry that needs to be adhered to for a long time. Therefore, it is more important than blind efforts to find a brand with sales value and growth value that can pass through the industry cycle and grow together with it. With the rapid growth and success in the past two years, Rongda Sauce Wine has proved that it is a brand with great potential, worth investing in and worth developing together with. It is bound to bring unlimited surprises to larger distributors.
