/ Aswen News/August 01, 2022 Guangzhou -- On July 20, 2022, Beijing, China -- Brand rating authority Chnbrand released its 2022 (8th) China Customer Satisfaction Index SM(C-CSI) Brand Ranking and Analysis Report. Sassoon was named to the C-CSI 2022 TOP 5 Brands in the industry, as well as the top 1 shampoo brand for the second year in a row.
China Customer Satisfaction Index (C-CSI) is China's first full-category customer satisfaction evaluation system implemented by Chnbrand, a leading brand rating and brand consulting agency in China. It was first launched in 2015. Through advanced research techniques and analysis models to provide profound professional analysis and industry insights, to create a strong brand of continuous innovation.
C-CSI, based on a nationwide consumer survey, represents the overall satisfaction of Chinese consumers with the products or services they have used or owned, and is a basic reference index for measuring and managing customer satisfaction. As a continuous annual survey project, C-CSI releases the latest survey results to the whole society every year. These independent, scientific and immediate evaluation results, which are completely derived from consumer feedback, truly convey the aspirations of consumers and become the consumption vane, providing valuable guidance for Chinese consumers to make wise brand choices. At the same time, the research results of C-CSI are of great value to help enterprises establish and improve the evaluation system of customer satisfaction.
D-
Chnbrand has been publishing brand rating research reports based on the mind and experience of consumers since 2011. As the authoritative brand rating system covering the whole category in the Chinese market, China Brand Power Index (C-BPI), China Customer Recommendation Index (C-NPS) and China Customer Satisfaction Index (C-CSI) have been incorporated into the brand support policy system by the Ministry of Industry and Information Technology successively, and enjoy the brand special support fund. Based on years of continuous monitoring and in-depth analysis of consumer mental cognition and customer experience data, Chnbrand has become an observer of Chinese brand trends and a promoter of brand promotion theories. It provides trend guidance for many industries in brand construction, helps enterprises to gain insight into market demand, build a benchmarking system, identify strengths and weaknesses, and achieve a good transformation of brand relations.
Sassoon originated from Vidal Sassoon, a legendary hair stylist in the British 20th century, a world-renowned hair master who subverted the tradition. He created the five-point hair cutting method, designed the hair according to the bone structure and facial features of each person, so as to better highlight the unique personality of each person, and created a legendary journey to subvert the female aesthetic with a pair of scissors. For half a century, Sassoon has had a unique fashion appeal through bold looks and trademark cuts, with clever lines and dramatic silhouettes.
As an international hairdressing pioneer, Sassoon draws inspiration from many directions. From nostalgic rock to modern catwalk fashion shows; From classic architecture to exploring interstellar space, each design exemplifies Sassoon's innovative spirit, leading the fashion trend, while offering consumers an outstanding full line of hair care and styling products. In China, Sassoon has a full range of products, including classic big red bottle, silicone oil free fluffy series, bleaching and color protection, styling star products, etc., and is always committed to providing consumers with professional hair products, creating a stylish personality, natural and spontaneous style.
In addition to the full range of products, Sassoon also worked with renowned stylists to participate in the concept development of products and create inspiration for hairstyles, further establishing the brand's professional image.
< /p>In July 2022, Sassoon will create a new "Can't" series of styling master class to help every fashion-pursuing consumer create a flexible image. With a breakthrough spirit that dares to see beyond, Sassoon will go no limit.
