/PRZWT/BEIJING, March 7, 2024 - On March 3, 2024, under the theme of "The Aesthetics of Hair and Dance," Sassoon teamed up with brand spokesperson Jolin Tsai to jointly release the annual trend look. Inspired by the dynamic dance, Sassoon brings two visually appealing annual trend looks: "Neat Cut" and "Dynamic Fluffy". The unique hairstyle creation deconstructs the dance language in a way full of tension and writes the beauty of individuality.
Dance and dance are a collision between vision, touch and perception. Hair and shape are the same. The free stretch of the body during dance and the hairstyle that expresses the inner emotions and attitudes are both a process of emotional expression and self-exploration of deep self-talk. When dance and hairstyle meet in space, new inspiration is encountered. Clean body language and vigorous rhythm expression are the unstoppable confident presentation of Jolin Tsai on stage, and the vibrant interpretation is the shaping of her eclectic personality. Sassoon uses a unique hairstyle aesthetic system and expression method to draw inspiration from Jolin Tsai's iconic dance moves and deconstruct the beauty of dance with hairstyle language. The smooth and neat vertical cut lines interpret fashionable geometric cutting, and the unique posture shows personalized edges and corners; the fluffy three-dimensional display or rigid or soft hair and power, interpreting the dynamic, surging power and rhythmic beauty.
Inspired by Jolin Tsai's fluid and neat signature dance moves, the spirit of free expression and fearless gaze displayed in his dance and song is the theme of this look. And the display of inner personality edges and corners is the core of this style expression. Jolin Tsai's clean and tense dance moves complement the neat and clean geometric vertical cut cut. Inspired by this, Sassoon uses a unique hairstyle design to deconstruct the body shape. Angular tangents create neat and sharp corners on the smooth and smooth hair, and the iconic Sassoon red tone on the inside of the hair echoes the Sharp Angle 90-degree unilateral princess cut. The perfect combination of layered design and white art leaves enough room for personalized fashion. The body can build posture, and so can the hairstyle. The Sassoon Protein Care Series makes the hair smooth and silky, and can cut lines with a sense of cutting. The hairstyle will accompany every limb posture remodeling, leaving a unique silhouette in the rhythm.
Dynamic fluffy hair also finds a breakthrough in individual expression in the dancing limbs. With fluffy hair, it expresses flamboyance and uninhibited, and interprets the vigorous sense of power in Jolin Tsai's dance. Dynamic, surging and confident hair are the keywords of this style. The hair with great toughness and elasticity under the blessing of Sassoon fluffy bottle and fluffy spray makes it possible to shape the high cranial top and fluffy curls. The free gesture of each hair shows the connotation of freedom and vitality. Sassoon infuses the hairstyle with a sense of flying power, creating a structured three-dimensional space between the hair and the hair, increasing its visual sense of volume to help the conceptual expression of the overall shape. At the same time, use curves and waves to create a dynamic form. Dynamic, surging, confident, the beauty of strength and rhythm is vividly reflected in this shape, injecting soul into every moment of expression.
In this creative journey full of the ultimate pursuit of individuality and expression, Sassoon brand and Jolin Tsai jointly speak out with "shape" and show their personality charm. Don't be a follower of "mass aesthetics" and become a creator of fashion trends. When the pan-public styling order is decorated with "ordinary", the challenger standing at the forefront of the aesthetic of the times uses personality to pioneer the trend. As Jolin Tsai encourages: "Cherish your uniqueness, cherish your unique self-expression, and show what you like from the bottom of your heart. You don't need to convince others, you are unique." When it comes to the creation of this annual trend style and the connotation behind the shape, Ms. Luo Meibao, the ambassador of Sassoon Brand China, said that "the hairstyle should have layers, design, and white space, and the meaning represented by the shape should be self-discovery, individual interpretation, and space for expression."
Sassoon integrates the pursuit of individuality and self-expression as well as the exploration of future aesthetics into brand connotation and product design, enabling it to inject unparalleled creativity into global hair aesthetics again and again. Jolin Tsai uses form and image as the language in the creation and expression of music and image, telling everyone their unique personality cognition and enthusiastic self-expression, and has become an iconic pioneer symbol in the contemporary Chinese music scene with his highly infectious creations. The cooperation between Sassoon and Jolin Tsai starts with their respective insistence on individuality and expression, and is officially kicked off by the release of this annual trend style. It will continue to break through the traditional fashion trend limited format in the future and set off a personalized fashion trend.
Rejecting mediocrity, fearless expression, and embracing rhythm and vitality are the aesthetic remodeling of hair and dance. "Salon in a bottle", writing the beauty of individuality; hair fashion, full of self-charm.
