/ Daily News/July 29, 2022 Guangzhou -- Green finance is promoting China's low-carbon transition.
According to a report by the Chinese Academy of Sciences, domestic consumption accounts for 53% of the total carbon emissions, and carbon reduction at the public end has become an urgent proposition. Under the "dual-carbon" goal, the development of green finance cannot be achieved without the support of digital technology. In the Fintech Development Plan (2022-2025) issued by the People's Bank of China, it is also proposed to "develop digital green finance", whose contribution to carbon emissions is crucial. Experts believe that the realization of carbon neutrality and the development of digital economy are the two major trends in the future, among which finance will continue to play an important role in "blood supply". In particular, the carbon emission reduction at the public end is faced with many century problems such as dispersion and difficulty in quantification. How to explore public participation in carbon emission reduction in a digital way and form a green consumption and life style of the whole society is of great social value and significance.At present, many banks are competing for "green finance", competing to create consumption scenes associated with the theme of green and low-carbon, creating a comprehensive atmosphere of green and low-carbon activities and advocacy, and exploring the path of green finance innovation and development has become the focus of banks' efforts. So how should commercial banks use digital means to promote the development of carbon finance? Recently, Pudong Development Bank credit card officially launched the "Green and low-carbon Zone" in the "Puda Xiben APP", leading the boom of "low-carbon talent".
Since August last year, SPD Credit Card has promoted the new concept of low-carbon life to cardholders. After taking the lead in issuing "SPD UnionPay Green and Low-carbon Theme Credit Card" in the industry, it has passed on the green concept to the masses of users through an online press conference. The launch of the "Green and low-carbon Zone" is to continue to promote green and low-carbon lifestyle consumption and consumption concept, and become a practitioner of financial innovation again.It is reported that cardholders can query their personal carbon emission reduction through the "Green and low-carbon zone" to obtain "Pucarbon Treasure" (green points), and use "Pucarbon treasure" (green points) to exchange rights and gifts; Their individual carbon emission reduction is supported by China UnionPay and Shanghai Environment and Energy Exchange.
Carbon account deep integration scenario "greening" consumption behavior
< P > Consumption behavior can be "greening". It sounds very cool, but it is actually the result of the deep integration of business and green consumption concept.
After last year's "green credit card", a new line of "green and low-carbon zone", because the combination with the consumption scene can play a greater role, SPD credit card is well aware of the good reason.
In November 2021, Shanghai Pudong Development Bank issued the Blue Book of Financial Assistance for Carbon Neutral Development and Implementation, which pointed out that in the process of helping global carbon neutral transition, financial institutions can combine their own business attributes and formulate short-term and long-term carbon neutral goals and action plans from both operational and business aspects.
But how to combine green and low carbon with credit card business?
The answer given by SPD Credit Card is to "manage" low-carbon and sustainable goals by changing consumption patterns of individual consumers and applying personal green behaviors to life services and financial services, so as to guide residents to realize green travel, green consumption, and help green and low-carbon financial development. This is based on customer experience. Deeply integrate platform and scene mode, advocate low-carbon concept with the "personal carbon account" system as the core, and create a green consumption ecology of carbon circulation with multiple scenes as the path.
For consumers in the era of mobile Internet, personal green behavior should be applied to life services and financial services, so as to guide residents to realize green travel, green consumption, and help green and low-carbon financial development.
It is reported that the green low-carbon zone has designated the use of SPD UnionPay single-identifier credit card for bus travel, subway travel, public payment, shared bike riding, new energy vehicle charging, 12306 railway travel six green scenario consumption can obtain carbon emission reduction. Among them, low-carbon travel is the most important scenario to obtain carbon emission reduction. For example, for every 1 yuan of charging consumption of new energy vehicles, the cumulative carbon emission reduction is 1094g; A bus ride accumulated 1022g of carbon reduction, etc. Encouraging and advocating green travel through visualization of carbon reduction behavior will help attract more users to participate in green travel, truly integrate green and low carbon into life and work, and practice green and low carbon concept. In addition, users can also obtain green points by participating in 15 green behaviors, including purchasing new energy vehicles by installments, online processing, environmental questions or green scene consumption.
"Sustainable carbon management" leads the green finance innovation boom
After quantifying low-carbon behavior, the sustainability of carbon management is another big challenge.
In March this year, the People's Bank of China published on its official website "Green Finance Helps Carbon achieve Peak carbon neutrality", which also mentioned deepening cooperation and making green finance a "global chorus". The Central bank also took the initiative to lead and actively participate in multilateral and bilateral platforms and cooperation mechanisms, so as to enhance the international community's recognition and participation in China's green finance policies, standards, products and markets. The Green Finance Network of Central Banks and Regulators (NGFS), initiated by the People's Bank of China, has become one of the most internationally influential platforms for green finance cooperation.
Obviously, green finance has been raised to an unprecedented height, and it has become one of the imminent strategic directions for financial institutions to participate in green finance to promote the double carbon goal. As Zheng Yang, Party Secretary and chairman of Shanghai Pudong Development Bank, said before, the "two-carbon" strategy is a broad and profound economic and social systemic reform. For financial institutions, there are both opportunities and challenges. There is a lot to be done for financial institutions to develop green finance. They need to strengthen institutional guarantee, increase support for green industry, accelerate product and service model innovation and actively participate in the construction of carbon market.
In terms of the support for green industry, with the clarity of China's "double carbon" target time line, green finance has become a hot word, and accelerating the green transformation of economy and finance helping carbon neutrality has become a consensus in the industry. As the main force of green finance, SPD Credit Card takes credit card as the starting point and focuses on customers. Through a series of characteristic activities, SPD Credit Card explores the consumption scenes related to "double carbon" and guides credit card consumption to open a new chapter of green and low-carbon.
In terms of accelerating service model innovation, the launch of the "Green and low-carbon Zone" of Puda Xiben APP is to open a new chapter of green finance, advocate the practice of green and low-carbon lifestyle, and contribute financial energy to the "double carbon" goal. For actively participating in the construction of carbon market, SPD credit Card has been playing a unique role as a benchmark. Under the continuous advocacy of the concept of green and low-carbon life and consumption, SPD Credit Card has grasped the characteristics of strong universality and wide business coverage of 2C business. Through the innovation of credit card products, SPD Credit Card has integrated low-carbon product consumption finance and low-carbon lifestyle consumption mode into one, so as to provide users with a new choice to realize green and low-carbon consumption, so as to achieve the ultimate goal of practicing the concept of green and low-carbon.From the perspective of "Green and low-carbon zone" as a whole, it has completed a set of multi-dimensional business ecology including five sectors, covering green and low-carbon theme card products, green points system, new energy vehicle activities, green travel, green business circle.
< /p>From the product innovation of a green theme card, to the activity innovation of "ultra-light state cloud release", and then to the innovative service of "green and low-carbon zone", we can see the initiative and innovative play of SPD credit Card to seize green finance.
