/ Day News/July 29, 2022 GUANGZHOU - Since ancient times, literati and writers have always enjoyed "drunkness" when drinking. Whether it is Li Bai's "I am so drunk that I will go to the Qing Dynasty", Xin Qiji's "I am so drunk that I will look at the sword", or Li Qingzhao's "heavy sleep will not remove the leftover wine", they are all scenes of wine and culture coexisted. In fact, alcohol will increase the burden of liver, stomach, can also cause blood vessels, skin discomfort. However, according to an article published in the journal Nutrition in 2016, drinkers who consume 12 to 135g of alcohol per day have a 17% to 31% lower risk of coronary heart disease than non-drinkers. Therefore, moderate drinking is good for health. Guizhou Zuikang Brewing (Group) Co., LTD. (hereinafter referred to as Zuikang Wine Industry) is an example of a liquor enterprise that actively advocates the idea that moderate drinking is good for health. The enterprise name takes the meaning of "tipsy for drunk, Kang drinks life", and is committed to becoming an advocate of healthy drinking.
The sauce wine brewed by drunken wine industry itself is the representative of healthy wine.
First of all, the ancient brewing techniques inherited by Zuikang Wine industry ensure the health of the sauce wine. The predecessor of Zuikang Wine Industry was Taiji distillery, one of the early distillery in Maotai Town, which was founded in 1908 by the ancestors of Hu family and operated for many years. Taiji distillery liquor sales shop was set up in Maotai Town. The sauce and wine were all brewed by "12987", the traditional distillery technology of Maotai Town for thousands of years, which was produced manually. Therefore, Taiji barbecue sauce wine outstanding, wine body mellow, long aftertaste, empty cup fragrance, and ancient high temperature distillation, long-term storage and other processes are conducive to the volatilizing of impurities in the wine, so the wine produced by less stimulation to the human body, even if the Taiji barbecue at that time only operated bulk liquor, but customers from all over the country to taste and buy, Taiji barbecue sauce wine widely praised. At that time, Hu's elders set up the ancestral instruction of wine making: "Do business with conscience, and make sauce wine with ingenuity."
For more than one hundred years, the inheritors of Taiji Burning Workshop have always adhered to the ancestral instruction, never changed their original ingenuity, and adopted the ancient method to artificially brew and produce sauce wine. The ancestral instruction of Hu family has also been passed down to Mr. Hu Dajiang's generation. Taiji Burning Fang started the road of enterprise, because it has always adhered to the original intention, the wine of Taiji burning Fang is more and more favored by consumers, and the expansion of business is imperative. Mr. Hu Dajiang expanded his business in Maotai Town in 2009. In 2013, "Guizhou Zuikang Wine Industry Co., LTD." was finally established. Until now, the wines produced by Zuikang Wine Industry are still as healthy and mellow as they were a hundred years ago.
The industrial chain of an enterprise is also important for controlling the health of wine. Because of its ingenuity, the products of Zuikang Wine industry have been recognized by consumers, the market demand for products has expanded, and the industry has become stronger and stronger. Zuikang Wine Industry has been able to establish its own workshops and cellars, and carry out production with automatic assembly line. In this way, Zuikang Wine can control the product quality independently, so that consumers can drink healthier and more assured sauce wine. The ingenuity inherited in the development process of Taiji Barbecue to Zuikang wine industry has been passed on.
Moreover, the sauce wine brewed in accordance with the ancient method has less stimulation to the human body and more health factors. According to research, the alcohol content of sauce wine is 53 degrees Celsius, which is the closest degree for water molecules to combine with alcohol molecules. The fewer free alcohol molecules, the less stimulation to the body, the less irritation such as spicy throat, and the more mellow the taste of the wine body. At the same time, as a pure food wine, the sauce wine brewed by Chuikang Wine industry naturally brings beneficial substances brought by food. Sun Baoguo, an academician of the Chinese Academy of Engineering, has said that there are hundreds of functional substances in distilled liquor that are beneficial to the human body, so drinking sauce wine can be beneficial to the body.
At the same time, the drunken wine industry advocates "tipsy for drunk". No matter how good the wine is, drinking too much will also affect health. Therefore, different from the "drunkenness" favored by literati since ancient times, Drunkenness wine industry believes that drinking should be moderate and drink different amounts at the same time. At the same time, in order to highlight the health concept, Zuikang also invited world Olympic champions Tu Xiao and Zhao Jingnan as the spokesmen of its brand "Angtai Glory", so as to create the brand concept of healthy drinking from the inside out, and this concept is displayed and communicated to consumers. At the same time, Zuikang Wine Industry has also developed a new operation model of online marketing such as B2B, B2C and O2O we-media, which has added the wings of science and technology to its health sauce wine products and healthy drinking concept, so that they can go to a wider market.
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In the future, Zuikang wine industry will follow the purpose of "responsibility first, credit first, based on tradition, pioneering and innovative", continue to create healthy sauce wine products, spread the concept of healthy drinking, in order to go out into the world as an advocate of healthy drinking. To be the pioneer of the concept of healthy drinking in the world wine industry, to increase a construction road for more people who are struggling in this industry or are about to enter this industry, and to escort the concept of healthy drinking in China.
