/ Daily News/July 28, 2022 Guangzhou -- Leisure snacks, as a food to relieve psychological pressure, relieve one's mood and keep a good mood, are gradually becoming a consumer necessity in People's Daily life. Its market scale is also expanding in recent years, according to the 2022 China Leisure Snack Industry Report. From 2016 to 2021, the size of the domestic leisure snack market is expanding at a compound annual growth rate of 11%, and is expected to reach 1,520.4 billion yuan in 2022.
At the same time, with the rise of Guocao culture, the new generation of young consumers in the tide of cultural confidence in the era of recognition of domestic brands is becoming higher and higher, leisure snack industry brand Bilui innovative egg roll products, under this background, also favored by consumers. With this product, it has also opened the leisure snacks market and become a new domestic Internet celebrity brand.
Why can the beaver egg roll become the new flow rate of leisure snacks? What is its brand positioning and strategic layout? With these questions, the reporter interviewed the founder of the brand.
Keeping up with market changes and insight into consumer demand is the first step of brand creation. According to the founder of the brand, in the market of leisure snacks, the market share of baked cakes has reached 20.51%, and the brand is aiming at egg rolls, a traditional Chinese snack that most people grow up to eat. With the "14th Five-Year Plan" proposed to vigorously develop the green food industry, the market demand for leisure snacks has gradually shifted to both taste and health direction, based on such needs, the beaver proposed the brand positioning of "natural original taste".
In the view of the founder of the brand, product power is the foundation of brand power. In order to produce egg roll products that conform to the brand positioning, the company has carried out innovation in raw material selection, product production and packaging design. Layers of high-quality raw materials such as French butter, fresh and high-quality eggs, sunshine wheat flour, white granulated sugar are selected. No artificial colors, flavors, preservatives and other preparations are added in the production process; The packaging design also combines the aesthetics of the main consumer groups of the young generation, integrates cute patterns and candy color matching. At the same time, the intelligent production factory establishes a complete product supply chain system, and is equipped with advanced warehousing logistics distribution center, so that consumers can obtain authentic, healthy and delicious egg roll products at a higher cost performance. If the brand positioning in line with market demand and excellent product system are the cornerstone of the strategic layout of the development of the beaver brand, then the online and offline integration of marketing mode is the catalyst for the rise of the beaver egg roll. Its brand founder told reporters that under the development strategy of "brand + scale", Bilby has been adhering to the development concept of "survival by quality, development by innovation, and transcendence by quality service", and adhering to the development route of "brand and serialization". At present, it has reached cooperation with many large chain supermarkets and snack stores offline. At the same time, it has also entered Taobao, Jingdong, Tmall and other leading e-commerce platforms to reach more people as the online promotion and sales channel of the brand and products, and pass the healthy and authentic delicious of the beaver egg roll to the food lovers all over the country and even the world.Domestic snack brands with product power, brand power, research and development strength and supply chain capability have never been short of loyal consumers and broad market prospects, in the mainstream trend of healthy snacks, I believe that brand enterprises like Beaver will go further. The further upgrading of the leisure snack industry will also be accelerated under the promotion of brand enterprises like Beaver.
