Sanmi Congee Shop won the "Golden Great Wall -- Organizational Model Innovation Award" in 2022, and went to the new era of consumption in great countries

2022-07-27 18:02 0

/ Zhawen News/July 27, 2022 Guangzhou -- July 16 -- 17, 2022, hosted by Great Power Consumer, Academic Guidance of School of Lifelong Education, Shanghai Jiao Tong University, China Institute of Business Development, Co-sponsored by Chengdu Building Economy Promotion Association, Hunan Shopping Center Alliance, Wanshang Club, Henkel Group, Hanshang Education and Xingsheng Business; co-organized by Qianzhan Industrial Research Institute and accelerate Gaoshang strategic cooperation; co-organized by Shenzhen Railway Business and Shenzhen Railway Time Media; The Fourth Business Innovation Conference and the first "Golden Great Wall Award" was held in Xinghe Ji Hotel in Shenzhen, Guangdong Province, sponsored by media such as Xinshang.com, Ifeng.com, Qianzhan, Commercial Real Estate Number, Shoudian Zhaoxao and so on.

Sanmi Congee shop before the conference to run for the "Golden Great Wall Award" award application, after more than a month of selection, won the Great consumer Golden Great Wall Award -- organizational model innovation award, have the honor to be invited to the fourth Great consumer Business innovation conference and the first "Golden Great Wall Award" ceremony.

On the 16th, the fourth Business Innovation Conference of Great Power Consumer series forum was launched -- "New consumption Wave", "real business", "new infrastructure", "new consumption digital innovation" and "Great Power Consumption Fellowship Cocktail Party", attracting many commercial real estate celebrities, new consumption elite figures, retail innovation brand, elite scholars to gather together. Business innovation and future development.

The conference gathered hundreds of business celebrities, new consumer elites and new business brands, as well as many industry research experts. During the speech, many industry celebrities provided a comprehensive analysis for the current catering industry, and put forward their prospects for the future, which was extended to the following roundtable dialogue: In the Omni-channel Innovation of Enterprises in the New Consumer Environment, catering managers share their own experiences and put forward innovative points, which are worth our deep consideration.

"Great Power Consumption • Golden Great Wall Award" is an annual award recognizing commercial innovation and achievements in the field of large consumption. It aims to promote the healthy development of commercial real estate, new consumption and upstream and downstream industries, and jointly innovate the development standards of commercial consumption industries in line with the national strategy of building a consumer city and the national strategy of unifying the big market.

Golden Great Wall awards are divided into six dimensions: business model innovation, product model innovation, marketing model innovation, organizational model innovation, capital model innovation, digital model innovation. In the evening of July 17, held in the Great power consumption "Golden Great Wall Award" award ceremony, Sanmi Congee shop as a restaurant franchise nature of enterprises, won the Great power consumption Golden Great Wall Award - organizational model innovation Award.

Sanmi Congee Shop was founded in October 2016, and opened its first store in Xuhui District of Shanghai. The founding team of the brand is from the "old Pao" with more than 10 years of offline chain catering experience and the elite team with Internet operation experience. Adhering to the brand concept of "good materials make good porridge, and deliver the temperature of porridge to thousands of households", the brand immediately exploded the industry when the online food delivery started to boom.

Three meters of porridge shop for many years has always been adhering to the "white porridge slow cooking, good porridge many materials now boil", adhere to no alkali, no flavor, no thickening agent, boil out hundreds of millions of warm flavor. From the most classic century egg lean porridge to the gradually rising health porridge, energy porridge, Sanmi porridge shop constantly research and development of new products, deep digging porridge consumption demand, porridge categories have reached more than 40. Sanmi Congee shop signature product preserved egg porridge, annual sales of tens of millions of copies, is worthy of the name of the preserved egg porridge king! In addition, Sanmi Congee Shop also provides rich side dishes, special snacks and popular snacks. The brand constantly innovates and iterates products to achieve the combination of various dishes and meet the needs of various congee meals.

With the popularity of the initial shop, in May 2017, Sanmi Congee Shop officially opened to join. In the following 3 years, the brand innovated and started the two-line business model of "in-house food + takeout", and continued to grow from 1 to 1100+. The cooperative stores spread all over the country, becoming the largest brand in the scale of porridge catering in China. At the same time, Sanmi Porridge shop has set up more than 20 agents in large, medium and small cities all over the country, to help thousands of food entrepreneurs embark on the road to success.

Sanmi Porridge shop divides the market according to the regional gap, takes key cities and regions as the unit, selects excellent representatives of franchisees to upgrade to regional service providers, realizes regional management and autonomy within a certain range, and systematically solves the problems such as the service, management and supervision of franchisees by brand parties. To maximize the organizational efficiency of catering franchise enterprises, so that franchisees can obtain better service experience. Assimilate collective interests into individual interests through the system, and finally achieve collective interests, that is, win-win brand interests!

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From 2020 to 2021, Sanmi Congee Shop has won the title of "the first brand of National Congee Store Scale" for two consecutive years. In December 2021, Sanmi Congee Shop won the "Most commercially Valuable Brand" of China Catering Red Eagle Award. With good brand awareness and effective partnership business model, Sanmi Congee Shop has achieved success. This award is once again recognized and supported by the industry for Sanmi Congee Shop's business model innovation.

Source: Corporate press release
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