/ Daily News/July 19, 2022 Guangzhou -- Capital is increasing, famous restaurant companies, e-commerce giants and so on have "heard the wind" beach layout... In the past two years, prepared dishes have become the market tuyere, attracting countless players. Recently, the hot prepared dish circuit, welcomed a new player! Auspicious wontons, a Chinese fast food chain popular with young people, has also branched out into premade dishes.
Strong into the bureau of prefabricated vegetables, to achieve super high repurchase rateJuly 11, auspicious wonton Beijing, Shanghai part of the store fully opened prefabricated vegetables listed activities, a variety of flavors of fresh wonton, siu wheat and other prefabricated vegetables products finally surprise appearance. On that day, more than a dozen menus had a limited time of 50 percent off, and the offer was so strong that consumers rushed to buy it. Throughout July, Auspicious wonton stores are continuing the campaign of 88 percent off premade dishes, achieving a super high return rate.
The reason why the prepared dish can become a "popular fried chicken", largely depends on the convenience of the prepared dish, which saves buying vegetables, washing vegetables, cutting vegetables, cooking and other steps, so it is favored by the lazy house. In the hot summer, the temperature in many places is as high as 40℃, and the hot and stuffy kitchen is daunting. It takes just a few minutes to create a delicious wonton, making it a summer lifesaver for busy office workers.
Auspicious wonton seize July hot season online prefabricated dishes, not only convenient for the majority of consumers but also for the store attracted a large number of passenger flow.Launch the "Wonton" Challenge, and make a strong push online and offline
The one who wins the young people wins the world. Only the brand that can really play with the young people can always stand in the traffic center. Wontons kicked off the National "Wontons" Challenge in a strong way to match the launch of the premade dishes. The novel ways and interesting challenges fully inspired fans' creative enthusiasm. People posted various wontons fancy ways on wechat and Weibo, which sparked wide spread and discussion, and the new premade dishes also gained huge exposure.
In seeking new interest growth points, enter the precast market at the same time, auspicious wonton has never stopped the exploration of brand youth. Following the wontons' live broadcast on Douyin, this "wontons" challenge again revealed the rejuvenation potential of Chinese fast food brands.
Gather superior resources and seize the blue ocean market of one trillion yuanUnder the catalysis of the epidemic and the drive of "lazy house economy", the prepared vegetable market has broken out into an amazing potential, which hides the password of catering enterprises to win the "recovery" war. Data show that in 2021, the scale of China's prepared dishes reached 345.9 billion yuan, with a year-on-year growth of 18.1%. In the next 3-5 years, China's prepared dishes industry is expected to become the next trillion yuan catering market.
The prospect of the industry is considerable, and the natural layout is numerous. In this crowded track, the head restaurant companies undoubtedly have unique advantages. Auspicious wonton, for example, has a large-scale central kitchen, mature supply chain and logistics system, national sales network, these are the core advantages of doing prefabricated dishes indispensable. At the same time, wontons also belong to the high frequency category, the market demand is strong, made of prefabricated dishes will have a huge consumer group.
< /p>In the "group of heroes and rise" of the prefabricated market, auspicious wontons are heading up to open up their own place.
