After years of development, the concept of sharing economy has gained popularity in China. In terms of four-wheel travel, more and more passengers and car owners have formed the habit of booking on ride-sharing platforms such as Hallo Hitch and sharing rides with people who pass by. The number of users of ride-sharing platforms is also increasing year by year.
Data: Hello Hitch maintains good growth momentum
According to the data in 2020, Hallo Hitch has accumulated a total of 26.1 million transaction users and nearly 10 million registered drivers, and these users have brought the revenue of 460 million yuan and the gross profit of 380 million yuan. Compared with 2019, the two recorded a year-on-year growth of 131.2% and 167% respectively, and have become the leading platform of the hitch industry.
Maintaining such growth momentum, in the recent 2021 "gold, nine, and ten" consumption season, the daily transaction volume of Hallo Hitch platform exceeded 100 million, becoming the first business of Hallo Travel with a daily transaction volume of over 100 million.
Currently, Hello Travel has more than 500 million users. Data shows that the retention rate of these users after one year on the platform is about 64%, and the retention rate after two years is about 60%, which means that more than half of the users are long-term users.
Users: Support retention with a good user experience
High retention is partly supported by word of mouth and a good user experience. In order to provide good user experience for both car owners and passengers, Hello Hitch has been constantly optimizing product functions to maintain a healthy and harmonious travel environment.
The user experience of Hitch is affected by many aspects. Among them, the matching speed and degree between drivers and passengers has been a common problem since the birth of Hitch. All platforms are exploring ways to quickly match car owners and passengers on the same road.
To this end, Hello Hitch adopts patented technology. After the car owners and passengers announce their travel destinations, the Harlo Brain matching engine calculates the matching results at the level of 2.0 seconds, matches those passengers and car owners with similar routes, and displays the potential sharing information in the APP of the passengers and car owners, greatly improving the user experience.
Society: Regulation encourages market development
While platforms continue to make efforts to use digital technology dividends to provide people with more convenient and inclusive travel, the direction of social regulation is also changing in a more favorable direction for the development of the industry.
In the past, the unclear boundary between Hitch and online ride-hailing has been restricting the development of the industry. Recently, in the final judgment of Harbin, Zhumadian and other places, Hitch owners all won, which led the regulatory authorities of many provinces and cities across the country to explore more scientific regulatory methods, including the number of daily orders, non-profit-oriented, fee ceiling, information service fees charged by platforms and other contents Relevant regulations.
As early as the beginning of Harlo Hitch line, it has always strictly complied with the relevant regulations on the number of rides received by local hitch lines, and adopted inclusive pricing to return Hitch to its essence. It has played a positive role in meeting users' travel needs, alleviating urban congestion and controlling air pollution.
