For 100 years, the Siemens home appliances brand has always been synonymous with breakthrough technology. Now, Siemens home appliances is once again cooperating with Tmall Super Brand Day to explore the secrets of Seiko and brighten life with science and technology. On September 7th, Siemens Household Appliances Tmall Super Brand Day officially kicked off. Nicholas Tse, brand spokesperson of Siemens household Appliances witnessed and participated in the whole process. With the cutting-edge German Seiko, Siemens Home Appliances leads the innovation of home appliances with pioneering technology, and creates extraordinary quality of life again with Tmall Super Brand Day.
Nicholas Tse led the display of vanguard realm to show the brand German Seiko charm
On August 29, Nicholas Tse, the official propaganda officer of Siemens Household Appliances, became the brand spokesperson, and thus started the warm-up for Tmall Super Brand Day. Nicholas Tse's self-breakthrough spirit coincides with the brand concept of Siemens Household Appliances. In the TVC announced by the spokesperson, Nicholas Tse shows the pioneer realm of quality life in an all-round way in different living Spaces, so as to convey their mutual pursuit of "further" life.
The brand new TVC showcases the innovative technology and extraordinary quality of Siemens household appliances. With the influence of Nicholas Tse, Siemens Home Appliances spread its brand attitude to the outside world through TVC, thus further promoting the topic of Siemens Home Appliances Tmall Super Brand Day to make more netizens understand the trend change of the new generation of home space.
During the event, Nicholas Tse visited Siemens Household Appliances x Tmall Super brand daily broadcast room, visited Siemens ovens, washing machines, dryers and other modern electrical equipment in each functional area, and showed the modern urban pioneer life.
As the host and chef of Feng Wei, Tse has traveled to many cities around the world with many friends to experience the unique local food culture. This time, Tse used the modern kitchen area in the broadcast room as his own gourmet kitchen, where he had a warm interaction with the host and shared his exclusive cooking experience. In the interaction, the fans of the broadcast more intuitively understand the modern technology strength of Siemens home appliances, in the German department of Seiko plus support, the home space can also be so easy and wonderful to unfold.
Quality home appliances gathered to help young people to create an extraordinary home space
Siemens home Appliances, with German Seiko, has always injected technology and quality into its products to create a modern exquisite home life model for consumers. In this year's Tmall Super Brand Day activity, Siemens Home Appliances not only brings pioneering lifestyle together with brand spokesperson Nicholas Tse, but also brings all kinds of hot single products together in the brand's Tmall flagship store, so that consumers can enjoy the brand's exclusive Double 11 consumption spree. The top selection list jointly brought by Siemens Home Appliances and Tmall Super Brand Day provides good decision support for consumers, helping young consumers to choose their favorite home appliances easily and quickly.
A series of household appliances that change the home and simplify family life, such as air-cooled frost-free ultra-thin double-door large capacity refrigerator, independent household sterilizing dishwasher, washing and drying integrated drum washing machine, etc., have welcomed huge benefits and discounts on Siemens household Appliances Tmall Super Brand Day.
Through the continuous strengthening of product strength and the comprehensive expansion of preferential efforts, Siemens Household appliances Tmall Super Brand Day this year will exert all-round efforts to assist young people to create exquisite living space in the one-stop shop of the brand and fan-only Double 11 carnival day, and realize the dream of more people to create extraordinary lives with technology.
Siemens home appliances to break the circle of growth in many categories of transactions jumped TOP1
During the warm-up of Siemens Household Appliances Tmall Super Brand Day, the topic heat brought by Nicholas Tse's co-brand has been on the whole Internet for a long time. The related topic # Nicholas Tse's birthday mentions his new identity has spread on the whole Internet, with more than 93 million page views. On the night that Nicholas Tse parachuted into the Siemens studio, more than half a million netizens gathered to participate in the live broadcast online and experience the pioneer technology life remotely.
The German Seiko charm created by Siemens household Appliances Tmall Super Brand Day has reached 120 million people on apps such as Douyin, Weibo and Toutiao, and invigorated more than 75 million consumer groups for the brand. According to official data, with the help of Tmall Super Brand Day, Siemens Household Appliances has achieved explosive growth in various categories of household appliances. Its single item of popular refrigerators has become the top 1 in the sales volume of Tmall refrigerator category, and the transaction volume of washing and drying sets, drying machines and ice washing sets has also become the top 1. During the activity, the overall sales volume of Siemens household appliances exceeded 85 million, and the single channel sales volume of Tmall Youpin alone exceeded 12 million.
Tmall Super Brand Day Introduction:
Tmall Super Brand Day is the largest brand joint marketing position of Alibaba platform. By combining with the world's top brands, Tmall big data is used to strengthen the brand digital marketing ability, launch a communication event combining product and effect, create a "brand's own Double 11", and realize the leap-forward growth of sales force and brand power.
Since 2015, it has cooperated with more than 200 brands and over 300 super products, which has become the biggest carnival day for brands to communicate with their own consumers.
