The sudden outbreak of COVID-19 has made 2020 a special juncture in the economic history of China and even the world. In the second half of 2020, the phrase "all the houses in Shenzhen Bay have been robbed by Amazon" circulated on the Internet, which also pushed cross-border e-commerce into the public's vision again.
As a giant in cross-border e-commerce, Tmall International will further open up investment channels in 2021, and the number of entry channels will be increased to 4: on the basis of the previous invitation system and official investment website self-service entry, the new investment hotline and manual consultation channel will be opened.
According to the introduction, overseas new brands through the Tmall International investment channel online to submit the intention to enter, it means to enter the whole nanny service "full class". Within 1 to 3 working days, there will be cross-border business experts in more than 20 countries on 5 continents with 9 different language skills to guide merchants to set up shop. Merchants do not have to run once, open a shop online to complete the whole process. After the completion of the shop, by the official certification of high-quality operators, to provide operational services for the new brand. Even the "small white" merchants with operating experience on the zero line only need to be responsible for supply.
Industry experts believe that through the rapid development of mobile Internet and the impact of the epidemic, consumers' online shopping habit gradually permeates; Expanding e-commerce as a sales channel has also been adopted by more traditional merchants. Tmall International is also aware of the trend of online development and extends an olive branch to enterprises to help more overseas brands resist various risks they may face in their development.
With the gradual increase in the number of merchants, Tmall International released the "Investment Partner" plan on September 23 last year to expand the recruitment of domestic high-quality import service providers, open the entrance to investment in a comprehensive way, and provide global brands with "settlement, store opening, operation incubation" and other services.
For the platform, the Tmall Investment partner plan means that the platform can cooperate with the ecological force of service providers to jointly serve overseas brands to accelerate their entry into China. Tmall investment promotion is no longer simple. For the service providers themselves, the threshold of e-commerce services is not too high, the official identification of Tmall investment partners is no different to the best recognition of the enterprise. The cooperation between the two parties is beneficial to both sides. The platform can introduce more high-quality foreign brands and gather online consumers who were previously free from offline. Service providers can use the power of platforms to consolidate their position in the industry.
In order to better connect international brands and Chinese consumers, in 2021, Tmall International will be further opened to attract investment, and the number of entry channels will be increased to 4: on the basis of the previous invitation system and self-service entry on the official investment website, the new investment hotline and manual consultation channels will be opened to meet the entry needs of different types of merchants.
In addition, logistics and warehousing investment policy also has new changes. With one click of an order from an overseas brand, the global logistics supply chain network can complete the whole cross-border logistics supply chain service from the first pick-up of goods from overseas factories to the final delivery of goods to Chinese consumers.
