On February 25, 2021, on the sixth anniversary of its establishment, Chalk Education announced that it would set February 25 every year as the "Chalk Fan Festival", and launch a variety of promotional activities including "one dollar mail package". It is understood that the gift package for the sixth anniversary of the special edition, including 5 test prerequisite points, 6 lessons and exquisite surrounding content. Chalk Education has always adhered to long-term doctrine, put the interests of users in the first place, and is committed to providing various types of training services for users' employment.
Building up momentum for six years, he has become a dark horse in China's education circle
It is understood that on February 25,2015, Chalk Education was established in Sanlitun SOHO, with a start-up team of only dozens of people. In the first year, the APP of Chalk Education launched a live streaming system, embedded the question bank of chalk education, ran through the online learning mode of question bank + online tutoring, and moved offline courses to online courses, becoming the first person in the field of vocational education.
With the innovation of online teaching, chalk education has accumulated its first group of users. In March 2016, Chalky Education spent all its profits of 10 million yuan in the first year on "one-yuan mail package". 200,000 sets were sold out in a day. Since then, "One yuan mail bag" has become the tradition of Chalk education to reward students, lasting for 6 years. "The one-dollar gift bag takes a long time to make and needs to be revised and polished several times each time." Chalk Education One dollar gift bag maker introduction.
In addition to launching a one-dollar postal package. In April of the same year, Chalk Education put the model test online and organized the provincial model test contest for the first time. The number of applicants exceeded 200,000. Since then, the topic of "chalk model test" has been frequently searched on Weibo, and many people know chalk for the first time through the hot search. "Innovation is central to the development of chalk education." The relevant person in charge of chalk education said.
From online to offline, two-year branch schools are spread across the country
As online businesses continue to expand, chalk education teams are in increasing demand. There are huge gaps to be crossed from knowledge understanding to deep understanding and applying knowledge to their own use. Some students cannot complete the whole link by their own control, and online teaching cannot meet the needs of these students. Chalk Education has begun to explore offline teaching, which can create a relatively closed environment and enable students with low self-control to focus on learning.
Then, in 2017, Chalk Education set up a branch in Nanjing, Jiangsu Province, and opened the first "National Exam Intensive training camp" after the written test line, starting the pace of synchronous development of online and offline. With a good reputation among users, Chalk Education has covered 31 provinces and cities in China in more than two years, with a total of 396 learning centers established.
After several years of efforts, in 2018, the cumulative revenue of chalk Education exceeded 1 billion yuan, the cumulative membership exceeded 2 million, and the total number of questions in the question bank exceeded 7 billion, becoming another milestone in its development. In 2019, chalk education attracted more and more "tap water", and paid users of the system class exceeded 1 million.
More than 7 million paying users, to meet new challenges
The number of college graduates in China reached a record high of 8.74 million in 2020, according to statistics from relevant authorities. The central government has taken measures to actively expand employment in the public sector, and the number of civil servants, public institutions and state-owned enterprises has increased by more than 20 percent year-on-year. Meanwhile, the number of graduate students enrolled increased from about 800,000 in 2016 to 1.1 million in 2020. Thanks to the Internet gene, Chalky Education has achieved rapid development, with a revenue of 4 billion yuan and 48 million users, among which more than 7 million paid users. The number of employees has increased to more than 14,000, with teachers accounting for 75%.
Industry insiders said that the vocational education field is experiencing a great opportunity for development in the face of the dislocation of the demand for industrial upgrading and the supply structure of talent education. According to media reports, Chalk Education recently closed A $390 million Series A funding round at a valuation of more than $3 billion. It is understood that the A round of financing of Chalk Education will be used to expand the scale of recruitment and training of teachers, continue to carry out product and technology innovation, and provide more young people with better learning resources, as well as more convenient and flexible learning methods.
Zhang Xiaolong, CEO of Chalk Education, recently said in an internal letter: "Only the business value based on social value is more stable and reliable value, and only the healthy and sustainable value." In the future, Chalk Education will further utilize advanced technology and quality content to provide users with high-quality and efficient services, continue to break through business and organizational boundaries, and embrace changes in the industry at any time.
