In recent years, with the development of China's economy and the improvement of national self-confidence, Guochao products have been favored by more and more consumers. From 2018 to 2020, the word "Guochao" has been frequently mentioned in the fashion circle, and more and more brands have swept the young market with the strong momentum of Guochao, triggering waves of sales boom. Midea is keen to seize this trend, the launch of Dahua West Journey co-branded Guocao small capacity rice cooker.
On the one hand, Midea is a classic domestic brand in the home appliance industry. The market share of rice cookers has been more than 40%, leading the sales for 22 consecutive years. On the other hand, A Chinese Odyssey to the West, as an enduring classic culture, has always represented the feelings of the young generation. Classic and classic collision, bring a different spark.
In the second half of 2020, it was immediately popular with consumers. In terms of design, Midea Dahua Westward Journey co-branded rice cooker is very thoughtful. This rice cooker is classic and cute in shape, novel and cute in style. , the product is divided into four types, respectively to the secret red, ivory white, obsidian black, deep navy blue four kinds of minimalist color rendering, the overall use of simple atmosphere of modern design style, at the same time extract the iconic elements of the characters of the Chinese journey to the West, such as the gold hooped supreme treasure, Tang monk pilu cap, and will be added into the product details, tide value full marks.
In the appearance of the full effort at the same time, the function of the performance is also very good. As a 1.6L small capacity rice cooker, this rice cooker is simple in design, one-button temperature control operation, automatic heat preservation and humanized design, and has a thick pot made of silver, which can heat evenly and cook delicious rice with large and full grains. 24 hour reservation with 30 minutes quick meal function, easy cooking, no need to get up early, solve the lazy people's troubles. In addition, there are practical functions such as making soup, porridge and cake, which can not only meet the daily needs, but also meet the pursuit of food.
As the latest best products of Guochao brand, Midea Dahua Westward Journey co-branded rice cooker integrates products with culture. While making great efforts in the aspect of function, it awakens a kind of cultural memory and feelings buried in people's heart by combining with the classic elements of A Chinese Odyssey. For fans of "A Chinese Odyssey to the West", it brings Chinese traditional culture experience into their lives, showing "fun, memories and impressions".
